Apparel Accessories

'Shoppable Content': Netflix's 'Emily in Paris' Apparel Tie-In Is a High Fashion Promotion
November 12, 2021 at 11:12 am

After “Emily in Paris” became a hit on Netflix via MTV Entertainment Studios, the show’s producers and the network parent company wanted to find a way to celebrate the show through merchandise, touching on the fashion-forward nature of its Parisian setting and reflective of the characters’ own wardrobes. They decided on an apparel line, created…

Pacific Sportswear and Emblem Company Makes Memorial UPS Patches to Honor Deceased Driver
November 11, 2021 at 10:14 am

Pacific Sportswear and Emblem Company, a 30-plus year patch and emblem manufacturer, had to react to a terrible plane crash right near its corporate offices that claimed the life of a UPS driver whose truck was struck by the plane. Rich “Dr. Patch” Soergel, CEO of Pacific Sportswear and Emblem, worked for UPS as his first job and is a private pilot...

Custom Color Economical Bandannas: So Many Unique Options for Your Promotion
November 8, 2021 at 10:03 am

With events getting back to full swing (in safe fashion, of course), people are not only looking for swag to commemorate their first event post-global shutdown, but also something custom and cool. If you’re looking to add a custom touch to your customer’s next promotion, rotary-printed bandannas fit the bill...

Netflix's 'Stranger Things' Store Is Full of Branded Products and Customizable Apparel
November 5, 2021 at 1:04 pm

Netflix’s branded merchandise effort has been wide-ranging across its shows and movies. But there’s perhaps no greater cash cow on the streaming service than “Stranger Things.” While fans wait for the next season, Netflix wants to keep the show top-of-mind. What better way to do that than a totally immersive store, complete with all of…

Swiss Miss Reinvents the 'Ugly Sweater' With a Built-In Hot Cocoa Pocket
November 3, 2021 at 2:30 pm

We’ve made it pretty clear where we stand on promotional ugly sweaters for the holiday season. They’re so common now that to really stand out you have to do something really fun or clever. Well, Swiss Miss did something really fun and clever by introducing an ugly sweater with a zippered hot cocoa pocket—and it's already sold out...

Ralph Lauren's New 'Color on Demand' Project Could Allow In-Store Garment Dyeing (While Saving the Planet)
November 3, 2021 at 11:50 am

Ralph Lauren has been working with Dow Chemicals on a new process for cotton dyeing called ECOFAST Pure that reduces chemicals, water and energy, and could move garment dyeing into retail locations. Ralph Lauren has already used Dow technology in its “Color on Demand” project, which allows the company to dye the cotton at any point in the manufacturing process...