Apparel Accessories

After more than a year of virtual learning in many places across the country, this fall could be the first school year that is in-person full-time since the class of 2019 graduated. Classrooms abruptly became virtual in 2020 and have been a hybrid mix this school year as places across the country return to in-person…

Facebook is betting that taking apparel we already wear and integrating augmented reality technology might be what finally allows the tech to embed itself in mainstream culture. The company filed for a patent in 2019 for a baseball hat with a “display subsystem” on the brim, which can be folded up or down...

One thing is for sure: Whether distributors have been eyeing center stage or center field, now is an ideal time to jump into the entertainment space. Allowing fans back into venues nationwide should also provide a much-needed spike in promotional product sales...

Online video games have enormous user bases, and that has prompted artists to “perform” livestreamed concerts within the games. Lil Nas X performed in Roblox in December, racking up more than 33 million views and a digital merchandise haul reportedly “creeping toward eight figures"...

You might recognize Merchbar as the company that partnered with Spotify and YouTube as they implement e-commerce platforms within their sites or apps. LiveXLive’s partnership with Merchbar will include items like apparel, vinyl records, posters, accessories and more for artists on the platform...

We've covered supply chain issues in detail, but until recently, they've mostly impacted promotional hard goods. The apparel supply chain tends to have more country diversification, insulating it from some of the issues facing hard goods, which are mostly made in China. That's no longer the case...

Researchers at MIT and Harvard have developed a new face mask that could greatly benefit medical workers by detecting COVID-19 within about 90 minutes. The development has implications beyond the COVID-19 pandemic, as the sensors reportedly could detect other viruses with some adaptation...

We hope everyone had a fun 4th of July weekend, and that everyone still has all the fingers they started the weekend with. (Leave the fireworks to the professionals, please.) Today, we’re back in the swing of things and we’ve got a great list of promo products to celebrate now that the holiday is over...

After the Supreme Court's ruling, some states are allowing college athletes to profit from their name, image and likeness. There's already a boom in student-athletes filing trademarks for logos or incorporating their name onto existing product lines. It's even playing a part in recruiting now, too...

The Wall Street Journal just called a sweatshirt from Camber USA, a small apparel wholesaler, the “world’s best hoodie.” Obviously, that title is wholly subjective and certainly open to argument. But, the sweatshirt's reputation with buyers speaks for itself. What makes it so popular?...