Apparel Accessories

Sock Club Hires Wicksie Tu as B2B Project Manager
June 21, 2021 at 8:39 am

Sock Club, Austin, Texas announced the hiring of Wicksie Tu as B2B project manager. Tu brings with her seven years of work in the experiential and event marketing industry into the supplier and distributor world. As B2B project manager, Tu will focus on creating innovative marketing solutions...

Coors Light's 'Hold My Coors' Collection Rivals Miller Lite's Beer Promo Dominance
June 17, 2021 at 11:59 am

Miller Lite has been off to a hot promotional-products start with items like beer can video game controllers, beer can antennas, bar-scented candles and more. But, look at that, it’s Coors Light coming around the outside and making this race close with its “Hold My Coors” collection of products...

How 'Digital Merchandise' Can Complement Real-World Branded Items
June 17, 2021 at 11:32 am

In the world of video games, you want your digital alter ego to look like you, or at least a version of you. That’s why apparel companies and retailers are starting to make “digital merchandise,” i.e. clothes for your video game character online. PacSun just rolled out a whole line of branded “apparel” in Roblox...

Ferrari Introduces High Fashion Line While Trimming Licensed Merchandise by 50%
June 16, 2021 at 12:06 pm

Ferrari debuted its first in-house fashion collection, part of a plan to invest outside of its automobile business, with the goal of non-auto revenue accounting for 10% of its revenue within the next decade. “We want to attract young people and women,” Rocco Iannone, Ferrari creative director, said...

Delta Apparel Acquires Innovative Technology Company Autoscale.ai
June 9, 2021 at 1:11 pm

Delta Apparel, Greenville, S.C., announced that it has acquired Dallas-based technology company Autoscale.ai to further leverage its existing proprietary automated product workflow from design to fulfillment. Delta’s DTG2Go platform is a market leader in the on-demand, direct-to-garment digital print and fulfillment industry, bringing technology and innovation to the supply chain of its customers. Combined with…