Apparel Accessories

Ralph Lauren Launches Customization Platform for Made-to-Order Polo Shirts Featuring Personalized Text
May 19, 2021 at 1:18 pm

Ralph Lauren recently launched a new made-to-order polo shirt platform that allows buyers to customize shirts to their exact specifications. Users can choose from six base styles featuring color-blocking, collar striping and other features. From there, they can choose from 24 color combinations, then personalize with text and select from several Ralph Lauren logo options...

NYPD Confiscates Rapper's SUV-Mounted T-shirt Cannon
May 19, 2021 at 12:44 pm

Look, the rapper Warchyld just wanted to drive around New York City in his branded Hummer SUV complete with gigantic T-shirt cannon on top. Is that such a crime? The NYPD thought so, and pulled Warchyld over last month as he drove through Midtown Manhattan...

What the New CDC Guidelines Could Mean for Mask Demand
May 17, 2021 at 12:26 pm

The CDC announcement that vaccinated adults don’t have to wear masks outside and in some indoor environments came as somewhat of a surprise. For the promotional products industry, masks were a lifeline. But things are slowly returning to normal. And, now, industry companies might be left wondering how the new CDC guidance could impact mask demand...

Pokemon Collaborates With Pop Stars for Co-Branded Music Videos and Tie-In Merch
May 14, 2021 at 12:43 pm

Pokemon is celebrating its 25th anniversary and has brought in some musical stars to help make us feel very old. As part of the P25 project, pop star and “American Idol” judge Katy Perry just put out a Pokemon-themed music video for the song “Electric,” which came with a limited edition co-branded line of merchandise…

7-Eleven's Streetwear Collaboration Uses Branded Apparel, In-Store Signage to Elevates the Brand to New Heights
May 13, 2021 at 12:05 pm

Chicago designer Joe Freshgoods just dropped a collaboration with 7-Eleven that includes sweatshirts, shirts, socks and in-store signage that reflect the JFG brand. Starting today at 7:11 p.m. (!!!) the products included in the aptly named “Brainfreeze Szn” collection will be available on the Joe Freshgoods site, with a second drop scheduled for two weeks later...

This Reversible T-shirt Heats or Cools Depending On Which Side Is Facing Out
May 12, 2021 at 12:10 pm

A team of Chinese researchers just developed a new fabric they called Janus, demoing it in a T-shirt. One side of the shirt reflects the sun, keeping the wearer 11 degrees cooler than they’d be in a regular white shirt. Turn it inside out, and the other side traps solar radiation against your skin, keeping the wearer 14 degrees warmer than...

Ralph Lauren Releases MLB Apparel Collaboration With Four Teams
May 12, 2021 at 11:32 am

Ralph Lauren announced a partnership with multiple MLB teams to create co-branded apparel. In 2018, the company partnered with the New York Yankees for a collection that sold out fast. This new partnership will see Ralph Lauren collaborate with the Los Angeles Dodgers, Chicago Cubs, St. Louis Cardinals and, once again, the Yankees...