Apparel Accessories

Bacardi Rum's 'Wearable Album' QR Code Apparel Debuted at Paris Fashion Week
June 29, 2022 at 10:28 am

Bacardi has combined a few trends in promotional marketing—QR codes, musician partnerships and streetwear collaborations—to create a clever new apparel campaign. Along with streetwear brand NAHMIAS and producer Boi-1da, Bacardi made a line of apparel that feature QR codes, which people can scan and listen to music by up-and-coming musicians...

alphabroder | Prime Line Launches Source Abroad Apparel
June 28, 2022 at 11:28 am

Prime Line, the hard goods division of Trevose, Pennsylvania-based alphabroder, today announced the launch of Source Abroad Apparel. Source Abroad Apparel will allow customers to achieve a unique look for any industry or vertical. Customers can create an original designed layout, from eight different silhouettes ranging from tees to polos and fleece...

How A24's New Merch-Centric Membership Program Appeals to Fans
June 28, 2022 at 11:07 am

A24, the film distributor behind movies like "Uncut Gems" and "Everything Everywhere All At Once," recently announced a new membership program, A24 All Access. The program gives members exclusive first-dibs on items like apparel, birthday gifts, and other branded merch for $5 a month, combining the best of subscription services and streetwear brand exclusivity...

Uyghur Forced Labor Prevention Act Takes Effect: What Apparel Sellers Should Know
June 23, 2022 at 11:02 am

The Uyghur Forced Labor Prevention Act (UFLPA) took effect on June 21, targeting goods produced in China's Xinjiang Uyghur Autonomous region. The region has been a topic of debate in recent years, as human rights groups claim the Chinese government has forced the Uyghur minority into labor camps. In response, U.S. companies that source apparel from China should brace for disruption...

Denny's Targets TikTok Crowd With New 'Diner Drip' Merch Collection
June 10, 2022 at 11:00 am

Restaurants now need to stay on the cutting edge of promotional marketing with capsule drops, celebrity endorsements and influencer collaborations. That's why Denny's partnered with TikTok stars earlier this year for new menu items, and now just introduced the next step of that plan with the "Diner Drip" merchandise collection...

2022 Style Guide: 5 Trending Fashion Looks (and How to Bring Them to Promo)
May 18, 2022 at 9:58 am

Whether it's the ongoing influence of sustainability or the growing power of millennial buyers, 2022 apparel trends are a combination of re-emerging nostalgia and renewed optimism. As styles new and old make their way into the promo industry, distributors should pay attention to what’s hip if they want their sales to grow. Here are five style trends to watch...

Summertime Swag Built for Outdoor Promotions
May 9, 2022 at 5:11 pm

It’s summertime, and with pandemic shutdowns, strict mask mandates and canceled events becoming distant memories, many people are jumping at the opportunity to once again attend concerts, festivals, live entertainment venues and other events. Combined with warming temperatures, the spirit of positivity is finding its way into promotional products trends, and if you aren’t hitting…

Adidas' Latest NFT Move Expands Interplay Between Physical and Digital Merchandise
May 6, 2022 at 12:07 pm

The continuation of a program Adidas launched in January, the move firmly establishes the brand as an innovator in the area of interplay between physical and digital merchandise. This second round of apparel not only serves as a counterpart to the NFT, but is an incentive for NFT collectors to move onto the second phase of a larger program...

LA Lakers Collaborate With Red Hot Chili Peppers for Co-Branded T-shirt Giveaway
May 4, 2022 at 11:11 am

The bond between the Red Hot Chili Peppers and the Los Angeles Lakers is strong. The band has written lyrics and songs about the team, and bassist Flea frequently attends games. So, it's about time the Lake Show repaid the band for its loyalty, eh? Before the end of the regular season, the Lakers created special co-branded T-shirts that celebrated the Chili Peppers' new album...