Apparel Accessories

How to Use Bandannas In Your Next Beverage Brand Promotion
October 11, 2021 at 9:10 am

Over the last 15 years, there has been an enormous boom in the number of breweries in the United States. From 2006 to 2019, the number of breweries went from 1,460 to 8,386. There’s no question: Americans love local breweries, distilleries and wineries. They also search out new ones when they’re on vacation. They love…

NCAA Will Allow 'March Madness' Branding for 2022 Women's Tournament
October 8, 2021 at 1:01 pm

Starting in 2022, the NCAA women’s basketball tournament will get to use the “March Madness” branding that was previously reserved for the men’s tournament. The move comes after criticism over the two tournaments in 2021, which critics say heavily favored the men in terms of branding, advertising, training facilities and even the swag that players received...

A&W's Super-Expensive Apparel Drop Is Designed to Break Even and Build the Brand
October 7, 2021 at 1:04 pm

At this point, it’s no longer front-page news that a fast food restaurant has created merchandise that goes beyond a T-shirt here or a tote bag there. The streetwear and capsule era of food marketing is here. What does stand out among stories like this is when these products fetch enormous prices, like, say, a $715 pair of bedazzled boots from A&W...

New Gore-Tex Material Is Thinner, More Sustainable
October 6, 2021 at 11:44 am

W.L. Gore & Associates just developed a new Gore-Tex material that is thinner, but still waterproof, windproof and breathable. It's slated for a fall/winter 2022 release, and will be used by companies like Adidas, Arc’teryx, Salmon, Dakine and Patagonia...

Our 5 Favorite Promotional Products of the Week: Whataburger At It Again
October 6, 2021 at 11:08 am

For some of us on the PM staff, horror movies just never clicked. But maybe it's time we give them a real shot. ("Hocus Pocus" counts as a horror movie, right?) While we give ourselves a mental pep talk before jumping into the spookiest time of the year, here are five not-so-scary promotional items from the past week...

Arby's Released Sweats That Were Smoked by BBQ Pitmasters
October 4, 2021 at 1:52 pm

To coincide with the release of its new Country Style Rib Sandwich, Arby’s is releasing a line of sweatpants and sweatshirts that were actually smoked just like the meat and then vacuum sealed so they'll still smell liked smoked meats when you wear them. The limited line is (of course) sold out...

Merch by Amazon Sellers Say the Platform Is Full of Scammers Stealing Designs
September 29, 2021 at 12:02 pm

Merch by Amazon, the tech giant’s print-on-demand merchandise platform that, among other things, allows approved artists to upload their own designs, has a scam problem. The platform has reportedly become rife with scammers downloading other people’s designs and selling them as their own work...

Ford Is Making Merchandise Moves as It Looks to Expand Into Lifestyle Brand
September 28, 2021 at 11:39 am

Ford, following in the footsteps of Ferrari, is increasing its non-automotive merchandise in an effort to create a wider ranging brand. The company just hired Alexandra Ford English, great-great granddaughter of Henry Ford, to the newly-created position of global brand merchandising director...