Apparel Accessories

The WWE has managed to almost completely offset revenue losses from not being able to sell merchandise at arenas by pivoting to e-commerce. The entertainment brand, which faced the same uncertainty as traditional sports unable to perform in front of arenas full of fans, saw e-commerce sales grow from $18.9 million to $27.7 million year-over-year for September...

Finally, we have a view of the highly anticipated Masters Tournament online shop—a first for the golf world, as usually the merchandise is only available for people who made it to Augusta National. You still need to have a ticket to the event, which was originally planned for April, but at least we can get a better feel for what merch is available without...

The Ultra Sport Face Mask from MasQd has been called the "Goldilocks of face masks," and is getting support from big-name celebrities. So, what makes this mask so much better than the rest, and what can promo companies learn from it? Let's look at the mask's features and construction...

In business, creating good habits creates a snowball effect. When you make little changes and stick with them, they become habits. Those practices, in turn, become the way you do business every day. And those small changes create more efficient workflow processes, which can make your business more profitable and productive...

Fanatics partnered with Postmates to deliver Los Angeles Rams apparel before the team’s first Monday Night Football game this week. According to SportBusiness, fans could select products from a curated assortment of Rams gear, including jerseys, sweatshirts, T-shirts, hats and more, and have them delivered from 10 a.m. through kickoff that night...

Since we’ve had that little bit of extra time to breathe this week, we found some pretty fun and interesting promotional products. This week's edition of the Fave 5 includes blankets for outdoor dining, Dodgers World Series face masks and more...

Electioneering laws prevent people from wearing hats, buttons or shirts with candidates’ names on them at the polls. In some states, you also can’t wear anything regarding ballot issues, either. But, in states like California and New York, you can still wear political slogans as long as they don’t have the candidates’ name on them...

Streetwear brand Chinatown Market is testing just how committed to the brand its fans are by making a T-shirt that is so small it could maybe fit a stuffed animal (depending on the size of the stuffed animal). It all started on Instagram, when the meme page @dubstep4dads messaged Chinatown Market to ask for a free shirt...

Allbirds, the company known for its minimalist, sustainably made footwear, introduced its first line of apparel. In doing so, the retailer is making a huge statement about eco-friendly capabilities and the future of fits. The company’s initial launch features non-gendered items, including a T-shirt made from the shells of marine life...

A combination of the e-commerce world of today and arguably the most contentious presidential campaign in modern history has created a team sports atmosphere regarding campaign merchandise. One place American voters can’t show that kind of support, though, is the actual polling place—in most cases, anyway...