Apparel Accessories

How Industrial Design and Weird Swag Helped MailChimp Find Success
December 13, 2012

While MailChimp's publicly traded competitors acquire customers by advertising on Rush Limbaugh's radio show, the primate-themed mailing-list company builds its loyal customer base like an indie band. They reward customers with cool merch: T-shirts, beer coozies, plush toys, wrestling championship belts, coloring books, propaganda posters, monkey-themed knit caps for cats, and more.

MailChimp's product-heavy promotional policy makes more sense after learning that founder Ben Chestnut studied industrial design in college.

How to Work & Play During the Holidays
November 28, 2012

Focusing on work during the holidays can be tough, but it's necessary as the year comes to a close. Here's how to do it without losing your holiday spirit.

Running Like Rocky
November 21, 2012

The products missing at the Philadelphia Marathon and how you can fill the promotional gaps next year.

Editor's Picks: Pin It to Win It
November 20, 2012

There are more to pins than Pinterest. Make sure your customers are in the know about the latest styles in lapel pins.

Macy’s Urged to Dump Trump Apparel on Anti-Obama Statements
November 14, 2012

Macy’s, the second-largest U.S. department-store chain, is feeling the pressure to drop Donald Trump-branded apparel after the billionaire recently launched political attacks against President Barack Obama in the election campaign.

A petition, started by Angelo Carusone, has collected almost 500,000 names to date. Macy’s maintains its merchandise and marketing do not represent any political position; meanwhile, others are questioning the validity of Carusone’s petition.

Editor's Picks: Wrap it Up
November 14, 2012

Chilly outside today? Keep end-users warm, toasty and trendy by adding promotional scarves to their wardrobes.

Eminem Releases a Hat to Announce and Promote His New Album
October 31, 2012

Rapper Eminem will be releasing a new album in 2013 and he has turned to an interesting tactic to spread the word.

Even though the San Francisco Giants recently swept the rapper’s hometown Detroit Tigers to win the World Series, Eminem has confirmed the promotion of a newly designed hat as a nod to his favorite baseball team. The Eminem Baseball Tribute Hat may seem perplexing at first glance, but this type of marketing technique is a perfect fit for the music industry.

Editor's Picks: Fits Like a Glove
October 31, 2012

Are you looking for ways to help your customers keep promotions hot and profitable? Gloves can be the perfect addition. Check out some of the latest styles here.

Natural Trends Partners With Procter and Gamble
October 31, 2012

Natural Trends recently announced that it has partnered exclusively with the Procter and Gamble Company as part of its Connect+Develop open innovation program on a project aimed at developing new sales channels for P&G's Tide to Go Instant Stain Remover stain pen.

Natural Trends, which provides everyday useful items to the promotional products industry, is adding Tide to Go to its list of co-brandable promotional items available to companies, individuals and organizations in the U.S., Canada and Puerto Rico.