Apparel Accessories

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It’s spring. More importantly, it’s spring of 2023. Gone are the days of the same old T-shirt, the traditional left-chest logo with sizes XS – 4XL, and the typical patch on a cap. While the nostalgia of tradition has its place, it’s time to revamp your clients’ promotional wearable campaigns. Modern businesses don’t want something…

With new seasons of "Ted Lasso," "The Mandalorian," and "Succession" ready to drop, we took a look at how the shows marketing teams are using promotional products in creative ways, including ice cream, video game consoles, and apparel.

There are few people more famous and good-looking than Ryan Reynolds. So, when he donned a T-shirt for the Terry Fox Foundation charity run, it made sense that the event organizers got thousands of requests to buy it.

There was a scene planned for the new "Ant-Man" movie where the character hit home runs at Oracle Park in San Francisco. The scene got canceled, but Marvel already made 20,000 "Ant-Man"-themed Giants caps. So, what happens to them now?

The Milwaukee Bucks released a private-label apparel line called Bucks In Six to specialize in more fashion-forward pieces. The Bucks are following the lead of other sports franchises and even restaurants to increase their branding footprint.

Apparel decorators and promotional product distributors continue to gear up for the year ahead. In the world of T-shirts, that means endless branding opportunities. From fundraiser tees to corporate swag, organizations can get excited about the opportunity for impressions in 2023.

Next Level Apparel, Los Angeles, announced yesterday that it has hired Michael Alexander as its new president. Previously, Alexander worked as the executive vice president at Careismatic Brands Inc.

Aptera, an automotive startup seeking investment for its pretty out-there looking electric vehicle, just released a plan to reward its top investors with promotional products like bags, books, and jackets.

Patrick Mahomes? Jalen Hurts? Travis Kelce? All of these guys put on a good show during the Super Bowl, but no one entertained us quite like Rihanna during the halftime show. We wrote before about Rihanna's special line of Big Game-influenced apparel through her Savage X Fenty line. But, one piece of the line made…