Apparel Accessories

Phoenix Suns Introduce Line of Merch Designed by Players
March 1, 2022 at 10:30 am

The Phoenix Suns are giving players a chance to take their fashion sensibilities a step further by letting them design their own merchandise as part of a line called Valley Threads. The series starts with Suns player Cam Payne, who designed a hoodie featuring a quote his pastor told him on Draft Night in 2015. Proceeds will go to Phoenix Suns Charities...

Liquid Death Mountain Water Is Betting Big on Branded Merchandise
February 28, 2022 at 1:03 pm

Liquid Death Mountain Water's 2021 branded apparel sales passed $3 million, a huge increase from $700,000 the year before. Founder and CEO Mike Cessario said that more than half of direct-to-consumer purchases in 2021 also included a product from Liquid Death's online store, and made clear the company is fully buying into branded merchandise...

UPS Debuts Branded Streetwear and Merchandise Collection at New York Fashion Week
February 18, 2022 at 10:22 am

UPS is jumping into the fashion market by releasing a limited edition apparel and merchandise collection that debuted at New York Fashion Week. Yes, this is the same UPS known for brown uniforms and delivering packages. The "Be Unstoppable" collection includes T-shirts, joggers, caps, water bottles, speakers and more...

The North Face Settles Trademark Infringement Case With North Carolina Apparel Seller
February 17, 2022 at 11:03 am

In September of last year, The North Face sued a small Raleigh, North Carolina, apparel seller over an imitation logo that referenced drug dealing. Now, the case has been settled, and the seller, who made apparel with "The Trap Face" on it, is prohibited from selling his products that infringed on the logo...

Vans and Crayola Go Customizable With Co-Branded Apparel Line
February 17, 2022 at 10:48 am

Vans and Crayola are teaming up again for a line of colorful sneakers, apparel and accessories, including customizable Vans sneakers. Each shoe style features vibrant color schemes reminiscent of the Crayola packaging, and some even have things like Velcro straps that look like crayons. There are also hoodies and T-shirts...

The Rams Won the Super Bowl, But Who Won the Merch Bowl?
February 14, 2022 at 12:40 pm

At the final whistle last night, the Los Angeles Rams were named the Super Bowl Champions in front of a hometown crowd. Naturally, Rams fans in LA wanted to commemorate the win through merchandise, but don't assume that the winning team is the one with the strongest merch sales leading up to the game...

Michelob Ultra's Star-Studded Super Bowl Ad Has a Full Line of Tie-In Merch (With Some Fun Interactive Features)
February 10, 2022 at 10:54 am

Michelob Ultra's three-part Super Bowl ad brings celebrity endorsements, social media contests, a full branded merchandise collection and the call for fans to pay close attention to minute details, creating a multi-platform branding experience. The bowling alley-themed merchandise includes a T-shirt imprinted with a phone number that fans can actually call for a surprise...