Apparel

Sock Club Celebrates 10th Anniversary With Month-Long Celebration for Customers
August 4, 2022 at 10:04 am

Sock Club, Austin, Texas, announced it is giving free custom packaging to all domestic orders from 120 to 1,200 pairs through the end of the month as part of the company's ongoing 10th anniversary celebration. These efforts are in celebration of 10 years of business, and as a personal thank-you to its customers...

How 'Camp McDonald's' Evolved the Celebrity Fast Food Merch Partnership
August 3, 2022 at 11:06 am

McDonald's has been one of the pioneers of collaborating with musicians for branded merchandise and meals, having already partnered with Travis Scott, J Balvin, BTS, Saweetie and Mariah Carey. Its latest collaboration with Kid Cudi took things in a different direction, adding some new wrinkles beyond a simple co-branded product drop...

How JSTOR Merch Became an Obsession for Academics on the Internet
August 1, 2022 at 11:11 am

In 2011, JSTOR, the academic journal site, started selling branded products like T-shirts, hats, stickers and even a "future scholar" onesie after seeing a college student's JSTOR tattoo, according to Input Magazine. In 2018, JSTOR took its merchandise platform down to find a new vendor. That hiatus was extended by the pandemic. During that break, JSTOR merch became almost mythical online. Now, the merch is back...

Liquid Death Sells Out of Branded 'Powerbriefs' Fitness Underwear, VHS Tape
July 28, 2022 at 11:35 am

Earlier this year, Mike Cessario, founder and CEO of Liquid Death, said merch was a "very serious part" of the company's business. Now, the canned water brand is showing us exactly what that means—in the most unserious way possible: pink branded underwear and an '80s-style workout video featuring comedian Bert Kreischer...

7-Eleven Teams Up With Snack, Beverage Brands for Co-Branded Apparel and Footwear
July 27, 2022 at 11:41 am

7-Eleven is mostly known for serving Slurpees, Taquitos and coffee. This summer, though, it's serving looks. The venerable convenience store chain is teaming up with some fan-favorite snack and beverage brands for co-branded merchandise that customers can win using 7-Eleven's loyalty program/app...

Jim Beam Is Giving Lucky Adult Rec League Sports Teams Personalized, Branded Uniforms
July 26, 2022 at 12:11 pm

Adult rec league sports are best known for two things: raggedy old mismatched uniforms and drinking with your buds. Jim Beam knows this, which is why the bourbon brand launched its "Rec Refresh" contest that will deck out three lucky teams in personalized, Jim Beam branded uniforms and more. Here's how it works...

Could 'Convertible' Apparel Be the Next Big Thing in Promo?
July 22, 2022 at 10:31 am

In the athleisure market, there are few names more influential than Lululemon. While the brand has been nearly synonymous with workout apparel that translates to the street, its newest focus on apparel tailored to the outdoors but with that same everyday fashion sense is something that promotional companies should take note of...

White Castle Goes 'Night Castle' With Glow-in-the-Dark Merch, Special Packaging
July 19, 2022 at 10:17 am

You don't have to be Harold or Kumar to know that White Castle is a popular destination for late night (miniature) burger cravings. And the revered fast food brand is now leaning into that reputation with special "Night Castle" packaging and merchandise that really commits to the late-night theme...

Patagonia to Open Apparel Repair Center
July 18, 2022 at 11:10 am

Outdoor apparel brand Patagonia has partnered with a Dutch textile platform to create a new apparel repair center for affiliated brands. The goal, according to Just-Style, is to divert 1 million kilograms (2,204,622 lbs.) of apparel waste from ending up in landfills by making 300,000 clothing repairs annually...