Apparel

Stormtech Launches 1:1 Initiative Philanthropic Program
March 22, 2019 at 11:04 am

Stormtech, Burnaby, B.C., announced the launch of its 1:1 Initiative, a philanthropic program that helps introduce at-risk youth to outdoor adventure. Stormtech wants everyone to experience their love of the outdoors. This is why Stormtech will be donating 1 percent of its total global sales in the form of much needed apparel to partner organizations.…

Pick The Perfect Spring Jacket
March 22, 2019 at 10:42 am

Spring is a tricky time of year. Depending on where you live, the transition from winter chill to warmer temperatures can be incredibly unpredictable. Some flurries, a downpour, maybe just a cool breeze - anything's possible. So it makes sense that Mother Nature's ups and downs during spring would make choosing the right jacket a…

Why Charles River Apparel Went on an East Coast Customer Road Trip (in a Mini Cooper!)
March 22, 2019 at 8:00 am

These days, automation is the name of the game in sales and marketing. Overall, that’s been a good thing. But it’s also made everything so dang impersonal. Sometimes, to really connect in the digital age, you’ve got to ditch the screens, hop in a tricked out Mini Cooper and go on an East Coast tour to visit customers. Wait, what?...

Is Campaign Merchandise More Important Than Policy?
March 21, 2019 at 1:50 pm

Campaign merchandise. It’s something we’ve discussed ad nauseum at this point due to our niche subject matter, but it’s actually important! It provides a visual representation of a political candidate’s personal brand and views, and allows others to showcase their beliefs and infer what others’ beliefs are, too. To put it simply, when you see…

New Disney Parks Merch Collection Proves Rose Gold Is Still In
March 21, 2019 at 1:34 pm

“Nature’s first green is rose gold,” offers Robert Frost as the first line to his “Nothing Gold Can Stay.” Wait, you’re telling us that the actual text doesn’t include the word “rose”? We are going to engage in critical freedom for a second and say that the four-time Pulitzer Prize winner should have made that…

Jordan Peterson's Lobster Apparel Has Questionable Undertones
March 21, 2019 at 12:34 pm

Jordan Peterson, the controversial University of Toronto professor and author, has become a public figure beyond his academic background thanks to his YouTube following. His videos touch on topics like political correctness in academia, mandated monogamy, and how never eating vegetables is somehow good for you. He’s been a pariah of sorts in the academic…

USF Students Hate the School’s New $50,000 Logo
March 20, 2019 at 2:08 pm

Students at any quality college or university will have much asked of them from various authority figures, but they must never forget that they should be equally inquisitive. Enrollees at the University of South Florida (USF) have had their curiosity compelled this entire school year and especially this past week, speaking out against their institution’s…

When a T-shirt Is Not Enough
March 20, 2019 at 1:04 pm

Sometimes our customers' creative juices falter, and we end up allowing them to 'settle for safe,' meaning they take the easy route rather than the one that requires a little more thought and dedication, but pays off a little more. In many cases this means a T-shirt with a screen-print—not that there's anything wrong with…

A Whole Lot of Ariana Grande Fans Are Unhappy With Her Tour T-shirts, Merch
March 20, 2019 at 12:49 pm

Ariana Grande has been on top of the world lately. You pretty much can't go a day without hearing at least three of her songs on the radio, and there has been a ton of excitement surrounding her Sweetener World Tour. However, it seems she's hit a bit of a snag, and it comes in…

What Gen Z's Favorite Clothing Brands Tell Us About Promo Apparel
March 20, 2019 at 12:29 pm

Kids these days—when they're not wasting hours on the YouTube, they're lacing up their high tops and playing Pokemon Go. (Is any of that true? We're admittedly far from the youths.) Either way, Gen Z seems to be dictating the trends, lately, and that holds true for apparel, as well. Business Insider recently surveyed more…