Apparel

Ugly Sweaters Are Still Hot in Promotional Apparel, But How Long Will It Last?
November 15, 2018 at 2:27 pm

It seems like every brand has a holiday sweater. And we get it. They're fun! It's silly! If you can't allow for a little bit of corny laughter during the holiday season, then you're no better than a common Grinch. But so many brands are doing it now that it's losing some of its novelty. We are nearing Peak Ugly Sweater...

Will Clothing Rental Make Its Way to Promotional Apparel?
November 14, 2018 at 1:46 pm

Rent the Runway was the first major company to launch the clothing rental model. The concept is simple: Shoppers pick out an apparel item they like, choose the size, select the dates they need the outfit, pay a fee, and the item is sent to their door. After the purchaser has worn the outfit, she sends it back...

The Spice Girls Are Back and They've Got Charity T-shirts to Prove It
November 14, 2018 at 1:31 pm

the newly reunited Spice Girls (aka the same group minus Victoria Beckham) has unveiled a charity apparel collection featuring a T-shirt, sweatshirt and hoodie that feature the phrase "#IWannabeASpiceGirl." All the proceeds from the collection will go towards Power Up, a part of Comic Relief's Gender Justice pillar, which centers around equality for women and girls...

Let's Review Michelle Obama's New Book Tour Branded Apparel
November 14, 2018 at 1:09 pm

This week, Michelle Obama released her new memoir "Becoming," which has already generated quite a buzz. In support of the book's release, the former first lady will hit the road for a speaking tour that will feature a line of apparel and other merchandise for sale...

Nathan Peterman, Arguably the NFL’s Worst Quarterback, Is Selling Branded Merch
November 9, 2018 at 1:48 pm

Since throwing five interceptions in his Week 11 starting debut last year, Buffalo Bills quarterback Nathan Peterman has earned pariah status among the team's fanbase and become the butt of many NFL jokes nationally. But that has not stopped him from realizing there is much more to life than hurling the pigskin (preferably to his…

Puma Is Making Pepsi Cool Through Limited Branded Footwear, Apparel
November 9, 2018 at 12:50 pm

The apparel game is all about hype these days. Hype comes from one major source: exclusivity. It’s the reason brands like Supreme and Palace can charge big bucks for items that, on the surface, don't look like anything special. That’s not even taking into account the resale economy, which is its own little cottage industry.…

NASCAR and Fanatics End 10-Year Trackside Merchandise Deal After Three Years
November 7, 2018 at 2:22 pm

Just three years into an agreement that was supposed to last 10, Fanatics is already calling it quits on its deal with NASCAR to sell merchandise at tracks. According to Motorsport.com, the deal inked in 2015 was a big change from how NASCAR merchandise was previously sold at the events. Before, fans would buy merchandise…

How Some Brands Used Merch, Giveaways to Get People to Vote (Though It's Not Really Legal)
November 7, 2018 at 2:05 pm

Though ballot tabulations are still occurring in some races, the midterm election has largely passed us by, and we are able to begin to access whose policies will affect the public on local and national scales. While incumbent victors, upset orchestrators and political upstarts prepare for their terms, members of the voting public can look…

Post Malone Has His Own Branded Crocs (With Custom Charms) and They Sold Out Immediately
November 7, 2018 at 12:37 pm

When rapper Post Malone announced a new collaboration last week, we naturally assumed it would be music-related. To our surprise, the famous artist, popular for songs like "Rockstar," "Congratulations," "Better Now" and others, had actually partnered with Crocs to create the Post Malone x Crocs Dimitri Clog, complete with a variety of charms. And Crocs are making a comeback, too...

These Slightly Wrong Metal Band T-shirts Are Taking the Internet by Storm
November 7, 2018 at 12:17 pm

We've all seen the teenager sporting the Nirvana T-shirt, and thought to ourselves, "Could he even name five of the band's songs?" Recently, it seems people are donning band T-shirts as more of a fashion statement than anything else—a trend that upsets the band's true fans. In an effort to curb the fakers, a designer called slightlywrong is selling a collection of T-shirts on MySoti.com...