Apparel

Pop-Up Stores Are the New Normal in Music Merch
July 15, 2019 at 3:07 pm

The music industry is in a weird place right now. In the past, it was simple. Artists make albums, people buy those albums at the record store, then go see the artists in concert and buy merchandise while they're there. Things aren't so simple anymore, and it's forced artists to rethink the way they market…

Moon-Landing Anniversary Leading to Big Apollo 11 Merch Sales for Savvy Businesses
July 10, 2019 at 1:17 pm

You might be unaware that the 50th anniversary of the Apollo 11 moon landing takes place on July 20, but for a small T-shirt shop on the edge of the Kennedy Space Center, Apollo 11 merch is making a huge impact. According to the Orlando Sentinel, the T-shirt shop, Space Shirts, is working around the…

Weird Al Gets a Branded Merch Bump After T-shirt Appears on ‘Stranger Things’
July 9, 2019 at 1:43 pm

Scoring a mention on “Stranger Things,” whose Season 3 episodes have set Netflix viewership records since their July 4 debut, has become the athletic equivalent of suiting up for the Golden State Warriors. In other words, there is always going to be a shot at glory, with promotional prowess being the case for the people…

Video Game Developer Doesn't Want Fans to Purchase Promo Apparel Selling on eBay
July 9, 2019 at 1:30 pm

It'd be weird for a company to say they don't want you to buy their merchandise. On the surface, a video game developer CD Projekt telling fans to avoid buying promotional apparel online seems counterproductive to their mission, but really it's trying to protect its customers from scams while looking out for its own future…

Why Old Navy Is Selling a Purple 4th of July T-shirt
July 3, 2019 at 12:36 pm

When we think of 4th of July, we typically think of red, white and blue. But, for Old Navy's recent campaign, the retailer is going all in on purple looks for Independence Day. According to Fortune, the company has created a digital Purple 4th pop-up shop "with all the purple items Americans need to celebrate belonging." It's already a huge success...

BIC Graphic Enters Apparel Category With Exclusive Hanesbrands Partnership
July 1, 2019 at 2:14 pm

BIC Graphic North America, Clearwater, Fla., and HanesBrands Inc., Winston-Salem, N.C., have announced a new partnership, adding apparel to the promotional supplier’s extensive hardgoods range of promotional products. An assortment of 70 best-sellers from top brands in the HanesBrands portfolio are part of the launch, including Champion, Gear for Sports, ComfortWash and Alternative. This launch…

People Are Not Happy About Kamala Harris' New Campaign T-shirt
July 1, 2019 at 1:19 pm

There is a very fine line between a clever and timely commemoration of a noteworthy moment and going too far. In the case of Democratic presidential candidate Kamala Harris, her latest T-shirt release is teetering on that line after her campaign team created a T-shirt that references a rebuttal directed toward Joe Biden during the…