Apparel

Storm Creek Announces 2021 Philanthropy, Environmental and Business Milestones and Awards
January 21, 2022 at 9:02 am

Storm Creek, a supplier of eco-friendly, outdoor-inspired apparel and outerwear, recently announced the results of its 2021 philanthropic and environmental initiatives, and key business awards and achievements. In 2021, Storm Creek contributed $190,000 in monetary and in-kind donations to national and local charities and...

Ohio State Basketball Team Creates Branded Merchandise Line With Profits Going Directly to Players
January 19, 2022 at 12:15 pm

Now that NCAA's name, image and likeness rules have changed, players have been landing sponsorships and launching merch lines with help from outside agencies or newly-created branding initiatives at the universities they attend. While most of these are solo efforts, the Ohio State basketball team came together to launch "The Players Edition" T-shirts and hoodies, with profits split evenly among the players...

Bengals Superfan's Apparel Brand Blows Up After Cincinnati QB Joe Burrow Wears T-shirt to Game
January 19, 2022 at 9:41 am

Before the season, Ace Boogie sent a T-shirt he designed to three Cincinnati Bengals wide receivers and quarterback Joe Burrow. Months later, Burrow wore the shirt to the stadium for a game against the Kansas City Chiefs, and pictures of Burrow in the shirt made the rounds on social media. The Bengals won 34-31 to clinch the division, and, suddenly, everybody had to have one of the shirts...

Ubisoft Lets Gamers Turn In-Game Screenshots Into Custom Merch
January 14, 2022 at 10:05 am

Using the photo mode in games like "Assassin's Creed Valhalla," players can capture moments and then use Ubisoft's partnership with Zakeke to add them to items like T-shirts, hoodies, mugs, phone cases and more. And like every social media platform these days, there are editing capabilities like filters, sizing tools and more...

Tom Brady's Apparel Brand Is Here: Chic Designs, High Prices and NFT Tie-Ins
January 12, 2022 at 11:24 am

Tom Brady got his very own Pantone color for Brady Brand, the NFL star's new apparel brand. Now, we get our first look at the line, which launched today and bridges the gap between athletic wear and streetwear while potentially incorporating NFT items in the future. Let's look at the styles, features and price points of the line...

Our 5 Favorite Promotional Products of the Week: Betty White T-shirts, Water Kegs and More
January 12, 2022 at 10:34 am

Well, folks, it's been an excellent run, but today is actually the last day of the Threads newsletter as we know it. Don't worry, we'll still be covering all things branded apparel at PM, but we're also launching a whole new site dedicated to the decorated apparel community. Speaking of decorated apparel, check out the cool stuff we found for this week's Fave 5...

Delta Apparel Announces Stronger Than Expected First Quarter Sales
January 12, 2022 at 9:57 am

Delta Apparel recently announced preliminary sales results for its fiscal year 2022 first quarter ended January 1, 2022. The company expects overall net sales for the first quarter of fiscal 2022 to be approximately $109 million, approximately 15% higher than the $94.7 million achieved in the fiscal first quarter of the prior year...

Pizza Hut Continues 'Newstalgia' Marketing Approach With Book It! T-shirts
January 11, 2022 at 11:21 am

Remember when you could earn pizza just for reading a book or two? Those halcyon days of Pizza Hut's "Book It!" program are forever ingrained in millennial and Gen X memories, and the pizza chain is capitalizing on nostalgia once again by releasing special edition food-and-merchandise bundles...