Apparel

7-Eleven's birthday collection includes apparel and other birthday-ready products like gift bags and balloons. While it gets some things right, some of the apparel seems too focused on one day of the year, and only appeals to a small audience, rather than a long-lasting and wide-ranging apparel promo.

During Fanatics' 'Merch Madness' event, the company (along with some celebrity helpers) gave out more than $20 million worth of branded apparel and merchandise. Also, founder Michael Rubin hinted at how physical products will play a role in this company's digital future.

The city of Pittsburgh is launching its first officially licensed merchandise line, in collaboration with local printer CommonWealth Press. According to Pittsburgh Magazine, the "Printed in Pittsburgh" merchandise is co-branded with both the city and CommonWealth Press; includes T-shirts, sweatshirts, mugs, stickers, pennants, and drinkware; and will contribute a percentage of revenue to the city's…

The Nathan's Hot Dog Eating Contest is a 4th of July tradition right there with fireworks. We watched (sometimes in horror) to bring you the best promotional and print products from this year's event.

Golf is evolving, and that means the opportunities for golf promos are evolving, too. Brands that otherwise might not fit into the world of golf are now common, as evidenced by High Noon's "SoCal fun-loving" apparel line with TravisMathew.

Taco Bell just announced this week that it will partner with Brooklyn artist Ricardo Gonzalez, known as It's a Living, for special edition uniforms.

Fanatics just announced that it has acquired Panamanian sports apparel wholesaler Fexpro. Fexpro creates licensed apparel for major sports leagues in Latin America, like the NFL, NBA, and MLB; as well as international clubs like Paris Saint-Germain, Real Madrid and FC Barcelona, giving Fanatics an even larger international reach. "[Fexpro CEO] Alberto [Bassan] and the…

The Chicago Cubs are doing a theme night based on an "I Think You Should Leave" skit involving complicated shirts. In our opinion, there should be more room for wacky fun in baseball. Take a look at the minor leagues and you'll see plenty of it.

Patagonia is suing Nordstrom over selling counterfeit polyester apparel that claimed to be made with organic cotton. With Patagonia's mission of environmentalism and fair practices, fake apparel could damage the brand's reputation. It's also bad for the end-user.

The Google Shopping platform is rolling out a new AI program that allows shoppers to see articles of clothing on varieties of real-life models in different poses so they can see how they fit not only bodies that look more similar to their own, but while they do things other than strike a camera-ready pose.