Apparel

Disney's Merchandise Problem: The Case for Clean Designs
June 14, 2023 at 10:18 am

While most things at Disney theme parks could be described as "over the top," it's not necessarily what every guest wants in their merchandise. Some guests have been complaining about a lack of more minimal apparel designs.

Why Is This Crypto Company's T-shirt Over $2,000?
June 12, 2023 at 1:12 pm

It's OK if you still don't fully understand crypto by now. It's complicated, and despite our best efforts we still cannot fully explain what the blockchain is. We also can't fully understand why a crypto company is selling items like hats and shirts for upwards of $1,200. https://twitter.com/CoinDeskES/status/1668298390143217685 Actually, we sort of can. Disco, a…

Premier Group Network Welcomes New Member City Apparel
June 7, 2023 at 11:12 am

Premier Group Network welcomed Findlay, Ohio-based distributor City Apparel + Merch to the membership. City Apparel + Merch is an award-winning uniform, apparel, and logo merchandise company with a mission to “outfit partners to create positive community impact and lasting relationships.” City Apparel president, Andrea Kramer, and her team are committed to delivering solutions for…

Keeping Up on Business Casual Apparel Trends
June 1, 2023 at 1:51 pm

While scratchy, stiff styles are out, business casual apparel is still in existence — it just feels different. The better question is, do you offer these new styles to your customers looking for comfortable, stylish, professional branded gear?

Co-Branding Plus Environmentalism: How to Make a Promo Even More Popular
May 17, 2023 at 10:36 am

If the two can incorporate an additional message or mission statement into the promotion, then the campaign becomes much more than just the sum of two parts. That's exactly what beachy apparel brand Quiksilver just did with Pacifico beer by releasing an apparel capsule that centers around sustainability.

How a Mental Health Charity Balances Irreverence and Humor on Apparel with a Heartfelt Mission
May 17, 2023 at 10:09 am

A creative agency called The Variable is partnering with the Mental Health Association of Forsyth County in Winston-Salem, N.C., to connect with young people through branded apparel that toes the line between irreverent and compassionate. It's called FreeTherapy, and it uses T-shirts and tote bags with catchy messages and slogans to appeal to Gen Z's…

Adidas Shows How Pride Month Promos Can Go Beyond the Rainbow
May 15, 2023 at 10:18 am

June is Pride Month, a time for celebrating the LGBTQIA+ community that many brands have started integrating into their own marketing schedules. Historically, this meant adding a rainbow motif to traditional designs, but there's the concern that companies aren't doing enough to really show support to members of the LGBTQIA+ community. In short, simply adding…