Apparel
Lincoln, Nebraska-based Relentless Merchandise (Merch) has a stake in the big game happening on Feb. 11. If the Kansas City Chiefs take down the San Fransisco 49ers in Super Bowl LVIII (58), the screen-printing shop will need to turn around 10,000 championship T-shirts in eight hours.
Investors in a pickleball company are now worried they were taken for a ride after giving money to Rodney "Rocket" Grubbs' "Pickleball Rocks" company, based around growing the sport through branded merchandise.
Stanley, one of the most influential brands in drinkware for the time being, is looking to grow into the apparel world, too. The company just released a line of sweatshirts, T-shirts, socks, hats, and more.
Tom Brady's Brady apparel brand is merging with NoBull. NoBull already has strong ties to the NFL, having sponsored the Draft Combine.
Buffalo Bay announced the closing of its neckwear division on May 1, 2024. The company will continue to fill current orders, and accept new and repeat orders through the end of February.
Rather than running a Super Bowl ad, Miller Lite is giving out 1,000 T-shirts with QR codes to encourage people to become "running billboards."
Gildan announced a special meeting in May to potentially reinstate former CEO Glenn Chamandy. Activist shareholders, however, aren't fully satisfied, calling it a time-wasting technique by the company, which has already announced Chamandy's successor.
We took a look at how the Milwaukee Bucks and Brewers are elevating the apparel and novelty fan giveaways this year with high perceived value, city-wide branding efforts, and some clever sponsorship opportunities.
After rapper Tory Lanez called reporter Meghann Cuniff a "googly eyed [expletive]" during a hearing, Cuniff turned the viral insult into merchandise (with some added jokes at Lanez's expense).
Sock101, Lee's Summit, MO, announced the newest addition to its team, Nicole Mound, who will serve as new business development manager on national accounts.