Apparel

Imprinted T-shirts are in with the fashion elite. Here's how they are styling the tees.

River's End Trading Company has announced the appointment of John Maher as CEO and a capital investment from GCI, a leading private equity firm. Financial terms were not released.

It felt like spring would never get here, but it's finally time to put those sweaters and heavy jackets away and pull out the tanks and sandals. In the promo industry, we plan months in advance, so selling your clients apparel that is not in-season is common, but you have to make sure you keep them in style too. You may feel more comfortable suggesting basic T-shirts and tanks since they are wardrobe staples, but why not toss some trendy alternatives at your clients to give them some hip exposure?

Safety promotions are a popular topic in My Best Promotion. Whatever the reason is—be it their effectiveness, lucrativeness, or ease of execution—everyone wants to talk and learn about safety promotions. Kirby Hasseman, president of Hasseman Marketing & Communications, Coshocton, Ohio, shared another great safety incentive program for the My Best Promotion collection.

Fashion brands are introducing gym gear lines. Here's how to add style to your workout and wellness promotions.

American Apparel Inc. announced this week that it priced an underwritten public offering of 61,000,000 shares of its common stock at a price to the public of $0.50 per share. The company intends to use the net proceeds of the offering to fund working capital and for general corporate purposes, including its April 2014 cash interest payment on the company's senior secured notes.

Spring is a season of newness, a theme that Irwindale, California-based Tri-Mountain has infused into its 2014 spring products and services.

Epson, Long Beach, Calif., recently announced the SureColor F2000 Series direct-to-garment (DTG) ink jet printers are now shipping. Poised to become the new benchmark in high-performance garment imaging, the SureColor F2000 White Edition and SureColor F2000 Color Edition will be available for purchase from a network of Epson DTG authorized professional imaging resellers.

Luxury fashion may be switching gender and age roles. In much of the world now, the most attractive demographic for such companies as Burberry and Coach isn't middle-aged women with sky-high credit limits; it's twenty-something men with smartphones and self-esteem issues.

At least that's the theory put forth recently by three researchers at HSBC. The future of retail is in young, urban males-or as HSBC dubs them, "Yummies" (a handy verbal shortcut if one can say it without gagging).

Brace yourselves: A Game of Thrones clothing line is coming. Check out this fun way to incorporate pop culture into your apparel designs.