Seattle-based SanMar Corporation, a leading industry supplier of apparel and accessories, announced its latest catalog, featuring customer favorites, new styles and top sellers from private and retail brands. The 2013 Apparel, Bags & Caps catalog is the first full-line catalog to feature all the styles from District and District Made—sold exclusively by SanMar—as well as products from new brands Eddie Bauer, First Ascent and Russell Outdoors. With more than 200 new styles, the catalog is a comprehensive resource to help drive sales.
Apparel
The National Council of Textile Organizations (NCTO) put its Made in the USA seal of approval on the Wear American Act of 2012. This legislation introduced by U.S. Senator Sherrod Brown (D-OH) would require all government agencies to source 100 percent Made in the USA when procuring textiles, textile components and apparel items.
In 2009, Speedo’s research team began to brainstorm innovative ways to help swimmers go faster. The polyurethane bodysuits that contributed to an astonishing number of swimming world records over the previous 18 months had been banned.
Promo Marketing has learned that American Apparel, the Los Angeles-based apparel supplier and manufacturer, has acquired California beachwear brand Warriors of Radness. In an email sent out over the weekend, representatives from Warriors of Radness explained that the surfwear company had reached an agreement to sell its business to American Apparel.
Garbage frontwoman Shirley Manson's eclectic looks lead to the question: Is there room for fun in promotional apparel campaigns?
Atlanta-based Boxercraft Incorporated, the nation's leading supplier of quality spiritwear and licensed collegiate apparel, announced Shelley Foland as the company's new vice president of sales and marketing.
With the introduction of its Spring 2013 Men’s CB Collection, Seattle-based Cutter & Buck is genuinely embracing the “Genuine Spirit of the Pacific Northwest” brand refresh it introduced last year. Inspired by the incredibly diverse environment and climate of the company’s provenance, the collection is filled with items that seamlessly transition from on-course to off-course.
HanesBrands, Winston-Salem, N.C., announced that it will host a live Internet audio webcast of its 2012 second-quarter investor conference call at 4:30 p.m. EDT on Tuesday, July 31, 2012.
A Pepsi T-shirt might see you turned away from the Olympic Park, Lord Sebastian Coe admitted on Friday, as he defended the Games's corporate sponsorship agreements.
Olympians should have figured out one thing by now: What they can or cannot wear at the London Games has very little to do with their fashion, marketing sense or patriotism, and a whole lot to do with rules, regulations and money.
The overseers of the Olympics are protective of their brand and rings—considered one of the most recognizable logos in sports—and what the athletes wear when they're competing has been tightly regulated.
Take Michael Phelps, for example. He recently tweeted his dismay at no longer being allowed to wear a swimming cap bearing miniature American flags on the front and back.