Broder Bros., Alpha Launch New Distributor Tools
March 31, 2008

In an effort to continue to fuel their growth, Broder Bros. and its subsidiary, Alpha Shirt Company of Trevose, Pa., recently announced an expansion of the marketing tools section of their websites, giving distributors an even greater array of sales tools and online support. With the new marketing tools, Broder Bros. has created an innovative support system that allows key distributors sell more efficiently to end-users. The updated marketing tools Web site not only provides new and exciting features, but also explains to the customer how to use these tools and why they are beneficial to them. Distributors now have access to:

SanMar Launches 2008/2009 School & Team Catalog
March 25, 2008

Seattle-based SanMar Corporation, a leading supplier of imprintable apparel and accessories, is releasing its 2008/2009 School & Team catalog, aimed at one of the largest markets in the promotional products industry. “The school, team and booster/fan markets are the top-buying segments in the imprinted apparel industry,” said Lee Strom, senior marketing manger. “As a result, our School & Team catalog has become an essential industry tool by targeting these prime markets with an emphasis on what’s important—style and color.” The catalog features more than 250 apparel and accessory options in more than 80 colors. Customers will find 25 new styles, like the Sport-Tek

GAME Varsity Jackets Hit The Stage with Wyclef Jean
March 18, 2008

Yorktown Heights, New York-based GAME Sportswear, an apparel supplier specializing in athletic jackets, teamwear and workwear for more the 30 years, announced that its made in the USA varsity jackets have a starring role in the music videos, stage shows and TV appearances of international music star Wyclef Jean. “The initial order was for purple and white varsity jackets to be featured in the video for the song ‘Sweetest Girl.’” said Les Tandler, GAME executive vice president. “We then received an order for several dozen more of a new color combination and decoration design for a second video for the song “Fast Car”

Ash City USA Announces Headden as Vice President, U.S. Sales
March 18, 2008

Lenexa, Kansas-based Ash City USA announced the appointment of Howard Headden to the position of vice president, U.S. sales, based out of Chicago. Working along with Chris Clark, the two will be responsible for all Ash City sales activities within the United States. Headden comes to Ash City with more than 22 years experience with suppliers, customers and end-users. He has an extensive apparel background from working with such companies as Tehama, Starter and Gear for Sports and additionally has spent time with Gemline in both the U.S. and Canada. With his broad knowledge of the North American marketplace and his familiarity with the

S&S Activewear Offers New Catalogs
March 4, 2008

S&S Activewear, based in Bolingbrook, Ill., a leading national distributor of imprintable sportswear, released catalogs specific to two of the company’s most-popular apparel categories. The school, team and athletics catalog showcases the latest styles, innovative fabrics and vibrant colors including team gear, kids uniforms and adult workout styles. The golf collection catalog includes items from the best-known names in corporate golf apparel, including Arnold Palmer and PGA TOUR. Each catalog is four-color and includes complete product information on S&S Activewear’s offerings in each specific market segment. At 84 pages, the school, team and athletics catalog is the company’s biggest-ever, category-specific collection. It highlights several

March 1, 2008

THE INTRICACIES OF English vernacular are, at once, lauded and lamented. American colloquialisms have been known to trip up (often humorously) those who can’t quite navigate their ins and outs. Others, however, delight in the many turns of phrase at their disposal. Take, for instance, the cache of expressions coined to describe what one can do with a hat: keep things under it, throw it in the ring, wear more than one, and so on. And each token saying refers to a different, and markedly non-hat-related, activity. When literally dealing with the item at hand, a similar number of possibilities abound. With countless fabrics,

Golf Wear for The New Millennium
March 1, 2008

Among the original 13 rules of golf are antiquated statements (and spellings) such as, “If your ball comes among watter, or any wattery filth, you are at liberty to take out your ball ...,” and “You are not to remove stones, bones or any break club, for the sake of playing your ball,” (What’s a break club?). While, of course, the original Scottish sounds foreign to the modern ear, the language alone illustrates how far the game has come in just a couple hundred years. Clubs and balls might be making warp-speed advances, but the innovations aren’t all technological. On the clothing side, fabrics

A Trend Indeed Making Retail Relevant
February 6, 2008

FOR A BUSINESS that has traditionally been ever-so-slightly behind what’s happening in retail, using market trends to guide promotional product development and sales might seem futile. However, according to Britt Bivens, director of international trend consultancy PromoStyl, elements of the fashion world do have a place in this industry. Salespeople, “don’t have to know everything, they don’t have to be experts,” she noted. But if, for argument’s sake, all the stores have red, they should know that red is important, Bivens added. Read on for three areas that, moving forward, will have an impact on both the fashion and promotional products sectors. JACKETS Men’s wear has been

The Lighter Side of Business
February 6, 2008

NO MATTER WHAT tantrums Old Man Winter appears to be throwing outside, spring is right around the corner. And with spring comes change—particularly, a change in apparel. The time has come to ditch the tweed jackets and wool slacks for a lighter (and brighter) style of dressing. In the business-casual sector, this means a re-embracing of popular styles that not only help end-users bring a little leisure to the office, but also make for an easy sell for distributors. WHY BUSINESS CASUAL? Arthur Weiss, corporate sales account executive at Miami-based Perry Ellis International, praised the business-casual category as one that can foster employee productivity. “Years

Blues Traveler
February 6, 2008

ANY SELF-RESPECTING SHOPPER has come to terms with the fact that denim is a bit of a fair-weather friend. At first, it seems the world of jeans is a consumer’s oyster—endless washes, sizes and weights just begging to be tried on. But in the light of the dressing room, it rebuffs its would-be owner in a tug-of-war that inevitably leads to a pile on the floor and the buyer in a red-faced huff. Most of the industry’s suppliers have chosen to avoid this scene altogether, offering denim by way of button-down shirts, hats, aprons and the like. However, with the current move toward more fashion-forward