Apparel

Expo East: Day Two Best-of Roundup
June 10, 2019 at 2:30 pm

Last week’s PPAI Expo East gathering in Atlantic City featured 302 businesses offering wide varieties of products and services, and although diversity marked their New Jersey-based presence, two themes ran common among them—pride and innovation. Every Promo Marketing interaction with the companies sparked conversations that made apparent that the exhibitors are spending 2019 displaying both,…

‘Your’e’ Not Going to Believe This Taylor Swift Merch Typo
June 6, 2019 at 1:12 pm

While it seems that all she touches turns to gold and everything she releases goes platinum, even Taylor Swift cannot avoid an occasional brush with imperfection. Since spelling was on our minds last week thanks to the national competition (and given that it's our job), we could not avoid exploring a gaffe that appears on…

My 5 Favorite Promotions of the Week: WWDC Jackets, The Wing Tote Bags and More
June 5, 2019 at 12:56 pm

June gloom might be sweeping through the west coast where I reside, but thankfully, there's been so many vibrant promotions to cheer me up. Without further ado, let's get into the branded items that caught my attention this week. 1. WWDC Reversible Jacket https://twitter.com/EthanSaadia/status/1135244280857911296 Apple pulled out all the stops for its WWDC swag bag,…

Is This AI-Designed Clothing Line the Future of Apparel?
June 5, 2019 at 12:31 pm

With Amazon taking the clothing world by storm with its algorithms and data-driven apparel lines, we've been wondering what the next step would be. Stitch Fix followed suit with its own algorithms, and Kohl's subsequently did the same. Now it looks like we've got a new designer making waves: artificial intelligence. 

Polo Shirt Questions? We’ve Got Answers Thanks to Pro Celebrity's Amber Becerril
June 5, 2019 at 11:24 am

Not many people realize the first historical reference to the polo T-shirt was in 1775. It was Casual Friday in Philadelphia, and Benjamin Franklin was having a tough time deciding what to wear to his meeting of the minds at the Postmaster General’s office. He knew his waistcoat and breeches were far too stuffy for…

Live From Atlantic City: Promotional Products Trends at PPAI Expo East 2019
June 5, 2019 at 9:05 am

The PM Podcast crew takes the show on the road in this special episode, heading to the Jersey Shore (no, not that one) to record live from PPAI Expo East 2019 in Atlantic City. Sean and Brendan set up shop on the show floor at the Promo Marketing booth (No. 810) for a chat about the notable promotional products trends on display at the show...

My 5 Favorite Promotions of the Week: Brewery Tees, Wilco Pencils and More
May 29, 2019 at 1:21 pm

There were so many amazing promotions this week that I almost had to upgrade this to a Fave 10. But, I'm a stickler for consistent branding, so I managed to narrow it down to five. You'll notice that this week's Fave 5 skews pretty heavily toward beer and tacos, but I guess that's just the stage of life I'm in right now...

Here Is a Very Amusing T-shirt Artwork Error Involving Trucks
May 29, 2019 at 12:54 pm

Buckle up, folks, because we've got a truck T-shirt controversy!!! We've seen our share of T-shirt artwork mistakes in the past, like the time Walmart printed the wrong state on its University of Maryland tees, or when Nike spelled Arkansas wrong on a football jersey. Now, Kohl's has committed its own artwork error that is, frankly, pretty amusing...

Survey of 7,300 Consumers Reveals What Buyers Look For in Apparel
May 29, 2019 at 12:18 pm

Since promotional apparel is increasingly shadowing retail, we can gain some insights from retail buyers. According to Apparel News, a recent survey from Cotton Inc. and Cotton Council International polled 7,300 consumers from various countries to determine what drives their clothing purchases...

MLB Still Hasn’t Solved Its Memorial Day Apparel Problem
May 29, 2019 at 12:17 pm

While the internet teemed with pieces that aimed to clarify the distinction between Memorial Day and Veterans Day, Jacob Weindling, a staff writer with Paste, and Nick Francona, a former Marine and son of Major League Baseball manager Terry Francona, sought to address the distinction between saying one is going to do something for military…