Apparel

Vertical Source Now Carries Sport Science
December 18, 2007

Shrewsbury, New Jersey-based Vertical Source announced that it will now carry the Sport Science apparel line. Sports Science provides one single product which encompasses three end-user needs—comfort, versatility and performance. Sports Science clothing uses advanced technology that allows water to be drawn off the body, through the shirt, and into the air. In addition Sports Science uses a specially-engineered yarn so that the moisture pull is built into the fabric, meaning it will work well throughout the lifetime of the shirt. The Sports Science line uses polyester yarn to ensure a clean smell in the garment, as well as a fabric that will

THE BRANDING OF AN INDUSTRY
December 1, 2007

THE PROMOTIONAL PRODUCTS industry is an evolving one. Case in point: a little over five years ago when this writer first came aboard the Promo Marketing (formerly Promotional Marketing) ship, there was little, if any, talk of the environment and what the industry could do to preserve it. However, within the past two years alone, it seems the entire industry has gone “green,” with both suppliers and distributors heralding their environmentally responsible business practices and industry publications dedicating entire issues to the topic. Even with the widespread attention environmental safety has received, there are other notable topics brewing in the industry these days.

2008 Style Preview
December 1, 2007

FORGET THE FOUR SEASONS. 2008’s fashion forecast is all about states of mind. Better-cut styles will have wearers exuding confidence. Reinvigorated color choices illustrate newfound energy. Going corporate takes a turn toward the future, while organic looks keep consumers’ feet and thoughts on terra firma. Below, suppliers take stock of their offerings for the industry’s most fashion-friendly new year in recent history. “For 2008, we are thrilled to introduce our brand new Missy division, which features basic to fashionable apparel that is cut to fit the everyday woman. Nine new styles will be available at the start of the year.” —Dean Vuong, vice

American Joe Apparel Preps for Cyber Monday
November 26, 2007

Online apparel retailers are ready for their version of ‘Black Friday’ as ‘Cyber Monday’ kicks off today. Dallas-based American Joe Apparel, online retailer of certified authentic 100 percent American made apparel is ready with a new catalog and with online specials to entice shoppers. The free catalog can be requested on the company’s Web site and all orders come with a free gift, while supplies last. The online retailer is also offering free shipping on its merchandise through December 20th, featuring classic T-shirts, jerseys, sweatshirts and polo shirts. The new catalog showcases fresh designs on the company’s durable, stylish clothes. “It makes the

Just Hired: Ennis, Smartpart Products Add Team Members
November 9, 2007

Carrie Hoesli Joins Ennis Sales Team Carrie Hoesli has joined Ennis, Midlothian, Texas, as a new sales representative. Hoesli’s primary territory will cover Colorado, New Mexico and Arizona serving Ennis’ newest acquisitions, B & D Litho of Arizona, based in Phoenix, and Skyline Business Forms of Denver. Prior to accepting her new position, Hoesli was employed by Ward Kraft of Mount Vernon, Ohio where she held customer service and sales representative positions during her seven-year tenure. She holds a bachelor of arts degree in technology in commercial graphics from Pittsburg State University in Pittsburg, Kan. and is a certified document consultant with the Print

New Fabrics At Alo Sportswear Inspire Active Lifestyle
November 7, 2007

Created for active, on-the-go individuals, Alo, a women’s and men’s performance-based sportswear collection, introduces unique proprietary technologies and fabrications for spring 2008. “Our spring ’08 collection brings elements of fashion into sportswear design so it is incredibly easy to wear every day,” said Daniel Harris, co-founder of Los Angeles-based Alo. Harris added, “Each style in this collection is designed and fit to enhance and flatter the body, making the wearer look as good as they feel.” The performance fabric featured in various women’s and men’s styles blends stretch bamboo and cotton spandex to create a lightweight, breathable jersey fabric. It also features naturally

Anvil Knitwear Takes a Strong Green Stand
October 16, 2007

New York-based apparel maker Anvil Knitwear has released its formalized environmental and social responsibility principles, acknowledging its responsibilities to the global community in which it operates. These principles are designed to inform all of Anvil’s decision making and to support its commitment to environmentally sustainable growth. “Anvil has committed itself to being an industry leader in key areas,” said CEO Anthony Corsano. “These include creating innovative and eco-friendly products at affordable prices, being a model in our industry for carbon footprint reduction and promoting socially responsible, ethical treatment of all our employees.” Anvil’s initiatives include energy and water conservation efforts, as well

Seeing The Light Of Day
October 1, 2007

NOT TOO LONG ago, the Northwestern University women’s lacrosse team got invited to the White House. The resulting photo, which should have been a source of parental pride for years to come, soon became the stuff of media buzz legend. “You wore flip-flops to the White House?!,” proclaimed an e-mail sent to one of the four players who, while posing in the front row, was captured wearing the offending sandals. But the choice of footwear shouldn’t have surprised anyone—it’s merely a sign of the times. In general, the public’s attitude toward clothing styles has become more and more laissez-faire over the years. Suits, once a

Hey, Mr. Good Looking
October 1, 2007

HE SWAGGERS UP to the entrance with a smug look on his face, and with good reason. His finely tailored suit fits his chiseled body to a “T.” He notices the approving glances all around him. He knows he looks good. The jacket sleeves stop just short of a costly set of diamond-studded cuff links. His pants are impeccably creased and fall atop brilliantly shined shoes. With damsel on arm, money in pocket and skip in step, he crosses the threshold. The party has just begun. DRESS THE PART There is much truth in the popular saying, “Dress the way you want to be addressed.” A

Inside Outerwear
September 1, 2007

FOR A LONG time, outerwear has been somewhat on the outskirts of the promotional apparel landscape. Much more attention had been given to its business-ready, corporate casual counterparts. These days, however, promotional outerwear is charting its own course and marching to the beat of its own drum. With a rise in environmental awareness and a greater focus on fabrication, outerwear has redefined its role in promotional apparel, and thus distributor profits. “Fabrications are the big story in promotional outerwear,” noted Cathy Groves, vice president of marketing at Overland Park, Kansas-based Dri Duck Traders. “Bonded soft-shell fabrics, cotton canvas waterproof and fabrics with any type of