How To Sell the Latest Decoration Trends
November 1, 2006

Learning how to sell specialty decoration can increase apparel opportunities, since it provides clients with another reason to purchase product. Distributors can also gain an advantage in competitive situations by presenting the best cost alternative or technique for a specific program or order. As the leader in embroidery, Vantage stays current with trends and technology to offer designs and techniques that will set you apart from the competition. You can be assured that even the simplest logo design is perfected with the right amount of stitching and exact registration. Minimums start at just six pieces. The use of screen printing, graphic design and specialty

08/06 Pharm Intro
July 1, 2006

A leading designer and producer of high-impact dimensional marketing solutions, Structural Graphics’ high-profile pharmaceutical clients include Merck, Pfizer, GlaxoSmithKline, Bayer, and Johnson & Johnson. The Essex, Connecticut-based company has found pharmaceutical companies are willing to spend extra money on attention-getting devices, such as 3-D advertising pieces, as well as promotional products and premiums. “Physicians and health-care professionals are bombarded by a tremendous amount of daily direct mail clutter,” said Michael Dambra, vice president of marketing at Structural Graphics. “Relatively speaking, there is a limited target of doctors and specialists out there, and the time they have available for detail representative visits, medical education conferences and

07/06 Nonprofit Intro
June 22, 2006

When Pat Fisher took over Hartleigh Creations, Northridge, Calif., from her brother, she noticed that the business of working with non-profits was undervalued and some distributors were even afraid of working with them. A 30-year veteran of the non-profit sector, Fisher is making it her mission to unite distributors and suppliers with end-users using a non-profit philosophy. One of Fisher’s ideas is for distributors to focus on cause-related marketing, using a profit-making company’s name to underwrite the cost of a promotional item for a non-profit. “The idea is really to break the barrier of being afraid of working with non-profits because non-profits need marketing material,”

04/06 Trade Shows_Ritter
April 1, 2006

Hook Up Trade show exhibitors can establish a connection between their products and end-users with the hook pen from Ritter Writing Wear. The soft-grip pen features a hook that easily fastens onto lanyards, belt loops and bag handles, making it ideal for trade show attendees, students and other on-the-go end-users. The clip, barrel, grip and nib can be customized with thirteen frosted colors, including pink, red, yellow and green. The pen contains black ink, and prices include a one-color imprint on the barrel. Markets: Trade Shows, Retailers, Pharmaceutical/Chemical, Bar & Restaurant Uses: Reinforce Products & Services, Open Doors Circle 286 on Info

04/06 New Prods_Wolfmark
April 1, 2006

Dressed to a Tee Golf-themed neckwear from Wolfmark ensures that golf lovers are dressed to a tee both in the office and on the green. The neckties are made from luxurious silk fabrics and come in four stock styles: Cross Clubs, Fairway, Sweet Swinger and Tee-Up. Ideal for golf tournament prizes, fundraisers, giveaways and gifts, the stylish accessories measure 37⁄8 x58". All styles are available for immediate delivery, with a low minimum of 12 pieces. Markets: Hotels & Resorts, Professionals, Travel, Fundraising Uses: Enhance Client Image, Fundraising Products Circle 202 on Info Card or visit

04/06 New Prods_Holloway
March 1, 2006

Hit the Nail Promotions will hit the nail on the head with coordinating ladies’ and men’s Dry-Excel Nailhead Pique Knit Shirts from Holloway Sportswear. Made from an 11.6 oz. polyester knit, the shirts boast tagless labeling. The ladies’ style features a V-neck, self-collared neckline and open-hem cap sleeves. The men’s version includes a matching self collar, a three-button placket, raglan sleeves and a drop-tail bottom hem. The women’s design comes in sizes XS to 2XL, and the men’s shirt comes in sizes S to 3XL. Both styles are availble in a variety of colors, including dark green and pink (shown), and maroon and navy.