Apparel

This article originally appeared in Apparelist. To see more, click here If the pandemic taught us anything, it’s that diversification and flexibility are key operational functions to remain in business. For apparel decorators, the idea of convergence (or adding additional products and services) has emerged over the past several years. It’s clear that to survive…

A portrait then-8-year-old Liam Castellanos did of his big-league dad ended up on a T-shirt that the team sold through the Reds' official store, with proceeds going to charity. Now in Philly, Liam once again put marker to paper for charity, this time drawing himself and bringing his own face into the team.

Gone are the days of people keeping their political cards close to the vest. Today, many take pride in their political or social views and want to share them – to get conversations going, build deeper connections with one another, and boost current campaigns or movements.

The company behind Metallica's merchandise filed a lawsuit in St. Louis to request law enforcement crack down on counterfeiters outside of the band's shows this month. Similarly, authorities are warning baseball fans of bogus merchandise outside of World Series ballparks.

The NBA season is back, and two co-branded campaigns done with the league stand out as examples of how modern sports promotions can look. One is a traditional streetwear collaboration, and the other is much more of a traditional promo that disguises itself as a streetwear collaboration.

Sportsman Cap & Bag, Lenexa, KS, announced the arrival of eco-friendly knits from Atlantis Headwear for winter. The core commitment to sustainability is seen in the meticulous selection of materials, marketing a significant stride toward a greener future. Atlantis Headwear prides itself on extending the life of fibers and minimizing its environmental footprint through the…

H&M is using a new AI text-to-image program to let people design their own products, which will then be printed on demand for them to either sell or buy themselves. The H&M Creator Studio takes written prompts and "draws up" apparel mock-ups with the custom artwork on a selection of H&M apparel styles. On the…

After Bengals receiver Ja'Marr Chase said he's "always open" in a press conference, 7-Eleven created a co-branded line of merchandise with Chase, including a sparkly 7-Eleven logo pendent, Bengals-colored apparel, and more.

PRINTING United Expo might appeal to printers from all over the world, but if there's one thing we've highlighted with our coverage is how the convergence of print and promotional products was fully on display in Atlanta. Speaking of displays, every trade show is sort of a promotional products show if you think about it.…

Another day of exploring the show floor and talking to decorators and printers is in the books. Today we're focusing on UV printing that looks like custom molded glass drinkware, innovations in adhesive patches on headwear, and the power of personalization.