Apparel

WhataBurger Celebrates Valentine's Day With 'WhataWedding' Apparel
February 2, 2022 at 10:45 am

The WhataWedding collection includes T-shirts that say "WhataWedding," "WhataBride" and "WhataGroom," so couples can match all they want, whether they're already married, planning to wed, or just want to live that married life in spirit while they enjoy a burger. It's the latest offering from a brand that's gone fully in on merch...

Washington Football Team Rebrands as 'Commanders': Check Out the Merch
February 2, 2022 at 10:20 am

The Washington Football Team is no more. On Wednesday, the team officially unveiled its new name: the Washington Commanders. We actually knew that before the team announced it, thanks to some leaked merchandise. Now, the full merch line is available, and we have our first look at the Vistaprint-backed rebrand...

Peloton's Branded Apparel Revenue Topped $100M in 2021
February 1, 2022 at 1:19 pm

CNBC reported that Peloton slashed 2022 sales projections for its branded apparel business as pandemic demand drops off. That's bad news for the company's shareholders, but buried in that report was a staggering statistic: Peloton's 2021 branded apparel revenue topped $100 million—more than double its 2020 total...

5 Lunar New Year Products to Celebrate the Year of the Tiger
February 1, 2022 at 11:52 am

Happy Lunar New Year! We hope everyone is excited about 2022 being the year of the tiger. Specifally, it's the year of the water tiger, which, according to History Channel, happens every 60 years, and represents strength, clearing away evil and bravery. That sounds nice! February sort of falls during a holiday lull. There's Valentine's…

Small-Town Restaurant Turns Unfortunate Name Into Minor Fame With 'I Got Corona At Omicron Family Restaurant' T-shirt
January 25, 2022 at 10:39 am

It's not every day that a branding opportunity is served on a silver platter. But, when it is, you need to take advantage. That's exactly what Omicron Family Restaurant in West Bend, Wisconsin, did. No one is happy about the highly contagious Omicron variant. But, if your business is already named Omicron, well, that's an opportunity too good to pass up...

Storm Creek Announces 2021 Philanthropy, Environmental and Business Milestones and Awards
January 21, 2022 at 9:02 am

Storm Creek, a supplier of eco-friendly, outdoor-inspired apparel and outerwear, recently announced the results of its 2021 philanthropic and environmental initiatives, and key business awards and achievements. In 2021, Storm Creek contributed $190,000 in monetary and in-kind donations to national and local charities and...

Ohio State Basketball Team Creates Branded Merchandise Line With Profits Going Directly to Players
January 19, 2022 at 12:15 pm

Now that NCAA's name, image and likeness rules have changed, players have been landing sponsorships and launching merch lines with help from outside agencies or newly-created branding initiatives at the universities they attend. While most of these are solo efforts, the Ohio State basketball team came together to launch "The Players Edition" T-shirts and hoodies, with profits split evenly among the players...