Apparel

Beijing Olympics Mascot Merchandise Is Flying Off Shelves in China
February 7, 2022 at 11:26 am

Bing Dwen Dwen, the 2022 Winter Olympics' panda mascot, is apparently so popular in China that customers lined up in the cold outside of official merchandise retailers, cleaning out all of the Bing Dwen Dwen gear by 2:00 p.m. on Saturday. Shoppers told Reuters that getting their hands on Bing Dwen Dwen merchandise is almost impossible in Beijing...

WhataBurger Celebrates Valentine's Day With 'WhataWedding' Apparel
February 2, 2022 at 10:45 am

The WhataWedding collection includes T-shirts that say "WhataWedding," "WhataBride" and "WhataGroom," so couples can match all they want, whether they're already married, planning to wed, or just want to live that married life in spirit while they enjoy a burger. It's the latest offering from a brand that's gone fully in on merch...

Washington Football Team Rebrands as 'Commanders': Check Out the Merch
February 2, 2022 at 10:20 am

The Washington Football Team is no more. On Wednesday, the team officially unveiled its new name: the Washington Commanders. We actually knew that before the team announced it, thanks to some leaked merchandise. Now, the full merch line is available, and we have our first look at the Vistaprint-backed rebrand...

Peloton's Branded Apparel Revenue Topped $100M in 2021
February 1, 2022 at 1:19 pm

CNBC reported that Peloton slashed 2022 sales projections for its branded apparel business as pandemic demand drops off. That's bad news for the company's shareholders, but buried in that report was a staggering statistic: Peloton's 2021 branded apparel revenue topped $100 million—more than double its 2020 total...

5 Lunar New Year Products to Celebrate the Year of the Tiger
February 1, 2022 at 11:52 am

Happy Lunar New Year! We hope everyone is excited about 2022 being the year of the tiger. Specifally, it's the year of the water tiger, which, according to History Channel, happens every 60 years, and represents strength, clearing away evil and bravery. That sounds nice! February sort of falls during a holiday lull. There's Valentine's…

Small-Town Restaurant Turns Unfortunate Name Into Minor Fame With 'I Got Corona At Omicron Family Restaurant' T-shirt
January 25, 2022 at 10:39 am

It's not every day that a branding opportunity is served on a silver platter. But, when it is, you need to take advantage. That's exactly what Omicron Family Restaurant in West Bend, Wisconsin, did. No one is happy about the highly contagious Omicron variant. But, if your business is already named Omicron, well, that's an opportunity too good to pass up...