Apparel

Former Competitors InkSoft and Printavo Acquired in Private Equity Deal
February 18, 2022 at 10:26 am

InkSoft and Printavo, a pair of cloud-based software providers for the decorated apparel and promotional products industries, were acquired yesterday by PSG and Blue Star Innovation Partners, both private equity firms. Former competitors, InkSoft and Printavo offer similar services. Terms of the deal were not disclosed...

UPS Debuts Branded Streetwear and Merchandise Collection at New York Fashion Week
February 18, 2022 at 10:22 am

UPS is jumping into the fashion market by releasing a limited edition apparel and merchandise collection that debuted at New York Fashion Week. Yes, this is the same UPS known for brown uniforms and delivering packages. The "Be Unstoppable" collection includes T-shirts, joggers, caps, water bottles, speakers and more...

The North Face Settles Trademark Infringement Case With North Carolina Apparel Seller
February 17, 2022 at 11:03 am

In September of last year, The North Face sued a small Raleigh, North Carolina, apparel seller over an imitation logo that referenced drug dealing. Now, the case has been settled, and the seller, who made apparel with "The Trap Face" on it, is prohibited from selling his products that infringed on the logo...

Vans and Crayola Go Customizable With Co-Branded Apparel Line
February 17, 2022 at 10:48 am

Vans and Crayola are teaming up again for a line of colorful sneakers, apparel and accessories, including customizable Vans sneakers. Each shoe style features vibrant color schemes reminiscent of the Crayola packaging, and some even have things like Velcro straps that look like crayons. There are also hoodies and T-shirts...

The Rams Won the Super Bowl, But Who Won the Merch Bowl?
February 14, 2022 at 12:40 pm

At the final whistle last night, the Los Angeles Rams were named the Super Bowl Champions in front of a hometown crowd. Naturally, Rams fans in LA wanted to commemorate the win through merchandise, but don't assume that the winning team is the one with the strongest merch sales leading up to the game...

NFL Taps Four LA-Based Streetwear Brands to Design Super Bowl Apparel Capsules
February 11, 2022 at 11:39 am

Super Bowl LVI is this weekend, and the NFL is paying homage to Los Angeles, the game's host city, in the most fitting way possible. No, the league isn't staging a three-hour traffic jam on the 101. But it is working with four LA streetwear brands to release limited-edition apparel and merchandise capsules celebrating the city and the game...

Charles River Apparel Donates 1,500 Face Masks to Local Nonprofit Program
February 11, 2022 at 9:15 am

Charles River Apparel recently donated 1,500 face masks to Community Captains, a program launched last fall by the New England Patriots Foundation in partnership with Bank of America. The program is designed to build stronger connections with local nonprofits to maximize their impact, and over the next two years, the New England Patriots Foundation and...

Michelob Ultra's Star-Studded Super Bowl Ad Has a Full Line of Tie-In Merch (With Some Fun Interactive Features)
February 10, 2022 at 10:54 am

Michelob Ultra's three-part Super Bowl ad brings celebrity endorsements, social media contests, a full branded merchandise collection and the call for fans to pay close attention to minute details, creating a multi-platform branding experience. The bowling alley-themed merchandise includes a T-shirt imprinted with a phone number that fans can actually call for a surprise...