Athletic and Sportswear

Why Is It So Hard to Find Chicago Sky WNBA Championship Gear?
October 26, 2021 at 1:15 pm

The Chicago Sky just won the WNBA championship, but you might not know that if you get your sports cues from merchandise. Unlike when other hometown teams have won their leagues' biggest trophies, Chicago retailers are saying that there’s a shortage of Sky championship gear...

NCAA Will Allow 'March Madness' Branding for 2022 Women's Tournament
October 8, 2021 at 1:01 pm

Starting in 2022, the NCAA women’s basketball tournament will get to use the “March Madness” branding that was previously reserved for the men’s tournament. The move comes after criticism over the two tournaments in 2021, which critics say heavily favored the men in terms of branding, advertising, training facilities and even the swag that players received...

New Gore-Tex Material Is Thinner, More Sustainable
October 6, 2021 at 11:44 am

W.L. Gore & Associates just developed a new Gore-Tex material that is thinner, but still waterproof, windproof and breathable. It's slated for a fall/winter 2022 release, and will be used by companies like Adidas, Arc’teryx, Salmon, Dakine and Patagonia...

High School Students Launch Spiritwear Store Despite Pandemic Challenges
September 29, 2021 at 9:13 am

Most adults won’t attempt to launch their own business during good economic times, much less during a pandemic. But that’s just what Fair Grove High School students did with the opening of an apparel and spiritwear store. The store sells Fair Grove Eagle apparel and accessories in person and online...

Peloton Goes All In On Branded Apparel With Private Label Launch
September 10, 2021 at 11:41 am

Peloton has been experimenting with branded apparel for the last few years, starting with capsule drops and then a co-branded merchandise partnership with Adidas. But after selling a reported 600,000 units of branded apparel in a single quarter, the company is now going all in with a private label apparel line...

The Internet Is Thoroughly Destroying the NFL's New Ed Sheeran Merch
September 9, 2021 at 11:49 am

The NFL season starts tonight, and the league is giving passionate fans what they have been asking for year after year: exclusive Ed Sheeran NFL merchandise! In all seriousness, we can see why the NFL is getting so thoroughly roasted online. This seems like a major case of not knowing your audience...