Athletic and Sportswear

Golden State Warriors’ Kobe Bryant Tribute T-shirts Feature Kobe NBA Logo
February 10, 2020 at 5:21 pm

As the tributes pour in for Kobe Bryant, NBA franchises are also calling on promo goods to acknowledge his influence. The Golden State Warriors were one of those teams, distributing a shirt featuring Kobe's jersey numbers, the number that his daughter Gianna wore, and an NBA logo with Kobe's silhouette...

Perfect Performance: A Supplier and Distributor Talk Athletic Promo Apparel
February 5, 2020 at 1:30 pm

With a new year comes new apparel trends, of course, so we wanted to find out what’s happening in the athletic and performance category. Promo Marketing spoke with a supplier and a distributor to see what was popular to close out 2019 and what to know for the new year...

Dutch Soccer Team PSV Eindhoven Adopts 13-Line Shirt Sponsor
January 29, 2020 at 11:12 am

Soccer fans are used to seeing logos on their teams' jerseys. Some are better than others, depending on whether the sponsor has a clause in their contract that allows the team to match their color scheme. Heck, some sponsors are even "unsponsoring" the shirt. Basketball fans are warming up to the idea, with the little…

'Space Jam 2' Jerseys Get a Serious Nike Upgrade
January 27, 2020 at 10:24 am

Everybody get up, it's time to buy stuff. "Space Jam 2," the long-awaited sequel to one of the biggest nostalgia vehicles of the modern era, is right around the corner. And, thanks to Nike, both the Tune Squad and the MonStars are getting some serious uniform upgrades...

Peloton Teams Up with Athleta, Hill City for Apparel Capsule
January 22, 2020 at 11:21 am

After putting itself in the hotseat over a questionable advertisement during the holiday season, the fitness company Peloton is doing a little bit of backpedaling, so to speak. (We promise this will be the only pun in this story.) Despite the commercial backlash, Peloton has become one of the biggest names in the sort of "luxury…

Ralph Lauren Sues Custom Apparel Company Over Bootleg Designs
January 17, 2020 at 12:32 pm

When we have given coverage to Ralph Lauren, the news has typically possessed plenty of positive qualities. Because of its fashion-industry renown, one might suspect that the company finds itself vulnerable to possible bootleggers, and that is the case this week, as the corporation is suing a custom apparel company for allegedly infringing upon trademarks to produce a variety of goods...

SanMar Launches 100 New Styles to Start 2020
January 8, 2020 at 11:04 am

SanMar, Issaquah, Wash., launched 100 new styles to jumpstart a new decade of selling. One of the new arrival highlights is the debut of the District Re-Tee made from 100 percent recycled fabric. This new, affordable T-shirt is never re-dyed, and is made from reclaimed material like plastic bottles that may have otherwise ended up…