Athletic and Sportswear

Popeyes Wants You to Tailgate From Home With a Pretty Great Promo Campaign
September 15, 2020 at 12:09 pm

NFL football is back, baby! It just looks a little different than we’re used to. Sure, you could still go tailgate in the parking lot, but that’s about the extent of it. And, for safety reasons, it’s probably best to do the tailgating at home. At least that’s what Popeyes and Dr. Pepper think you should do with their new co-branded promotional campaign...

alphabroder Launches Digitally Enhanced Catalog
September 1, 2020 at 12:59 pm

alphabroder, Trevose, Pa., released its state-of-the-art 2021 digitally enhanced catalog. Loaded with exclusive video from the industry’s top brands that better display key features of products and designed to deliver an engaging, safe way to sell, the premier of this catalogue and its companion web connect feature uses innovation to put thousands of unique styles…

UCLA Sues Under Armour for $200M Over Breach of Record Apparel Contract
August 31, 2020 at 10:50 am

A lawsuit alleges that Under Armour misled UCLA about its financial standing—resulting in an enormous $280 million apparel contract in 2016—and then failed to make scheduled payments or deliver products as laid out in the contract. Under Armour informed UCLA two months ago that it was terminating the deal with more than $200 million still owed to UCLA...

The $50M-a-Year Masters Merch Shop Is Going Online, But Only for Ticket Holders
August 20, 2020 at 11:07 am

This year, the Masters looks a little different. Rather than the scheduled April tournament, the event will happen in November and with no fans present. So, with no one coming to Augusta to watch, what’s the plan for the merchandise store, which usually brings in around $50 million a year? Will it still be exclusive somehow even when it’s sold online?...

Antiviral Clothing Is Here, But Does It Actually Work?
August 19, 2020 at 11:48 am

As a result of the COVID-19 pandemic, certain product categories and technology have skyrocketed in popularity. Hand sanitizer demand went through the roof, PPE products are still in frighteningly high demand and low supply, and now, apparently, antiviral apparel is coming to market...

What Does a World Without College Football Look Like for Small Town Merchandisers?
August 11, 2020 at 1:15 pm

College sports took a huge hit yesterday when the Big 10 conference announced that it would not be playing a single down of football this upcoming season. It’s not the first conference to do so, but with schools like Penn State, Michigan and Purdue, it’s a huge move for college sports and, by extension, the companies who depend on selling merchandise...