Athletic and Sportswear

Athletic Apparel: A Trend That's Here to Stay?
January 24, 2023 at 5:06 pm

Even as we shift back to hybrid work environments, in-person events and world travel, athletic apparel’s naturally comfortable fit will dominate the branding and advertising world. The question is, what styles are here to stay within this category and what are you, as a distributor, doing to capitalize on them?

Live from the PPAI Expo: 8 Apparel Trends and Stories
January 11, 2023 at 4:23 pm

We've tackled one day of the PPAI Expo here in Vegas, where we showcased some new products and also listed some of our favorite booths, products and trends from around the floor. A lot of our coverage has to do with evolving trends and new products, and there's no better example of consistent change than…

University of Florida Celebrates Tom Petty Day with Apparel Collection Benefitting Charity
October 5, 2022 at 9:35 am

The University of Florida is celebrating another Gainesville icon—Tom Petty—through a collaborative merchandise capsule benefitting two nonprofits. The Tom Petty x Florida collection just debuted on the Tom Petty store, as well as at the University of Florida bookstore and online. There will also be a pop-up store on site when the Gators face off…

UK Government Fines Two Sports Retailers and Soccer Club for Apparel Price Fixing
September 28, 2022 at 10:12 am

The U.K. government has fined Scottish professional soccer team Rangers F.C., along with sporting goods company Elite Sports and retail brand JD Sports, for price fixing. According to a release from the U.K. government, the Competition and Markets Authority found that Elite Sports and JD Sports "broke competition law by fixing the retail prices of…

Tim Hortons Introduces 'Tims Run Club' Apparel Capsule for National Coffee Day
September 27, 2022 at 11:08 am

Apparently National Coffee Day is right around the corner, and to celebrate going on a "Tims Run," Tim Hortons is back with another apparel capsule drop: The Tims Run Club. It's a clever play on words. A "Tims Run" of course being slang for going to pick up coffee at Tim Hortons, but also referencing…

Image Apparel Solutions Launches NIL-Compliant, Online Apparel Stores for University Athletic Programs
August 22, 2022 at 10:45 am

Image Apparel Solutions, Wheeling, Illinois, announced the launch of an online store platform that complies with NCAA name, image and likeness (NIL) regulations. To ensure a streamlined, secure and transparent process, IAS has partnered with Athletic Licensing Company (ALC), experts in NIL compliance and administration. Since the landmark Supreme Court decision in NCAA v. Alston,…

UFC Partners With Amazon for Print-On-Demand Licensed Merchandise
August 12, 2022 at 11:47 am

UFC announced that it will start working with Amazon Merch on Demand for branded products. The collection, which is available on Amazon, includes licensed apparel like T-shirts, sweatshirts, long sleeve shirts and tank tops; as well as smartphone cases, workout products, bags and more...

Liquid Death Sells Out of Branded 'Powerbriefs' Fitness Underwear, VHS Tape
July 28, 2022 at 11:35 am

Earlier this year, Mike Cessario, founder and CEO of Liquid Death, said merch was a "very serious part" of the company's business. Now, the canned water brand is showing us exactly what that means—in the most unserious way possible: pink branded underwear and an '80s-style workout video featuring comedian Bert Kreischer...

Could 'Convertible' Apparel Be the Next Big Thing in Promo?
July 22, 2022 at 10:31 am

In the athleisure market, there are few names more influential than Lululemon. While the brand has been nearly synonymous with workout apparel that translates to the street, its newest focus on apparel tailored to the outdoors but with that same everyday fashion sense is something that promotional companies should take note of...

Supply Chain Issues Have Delayed MLB Uniform Deliveries
April 14, 2022 at 10:20 am

Phillies fans noticed this weekend that their team wasn't wearing its usual cream-colored home alternate uniforms, which it typically wears on Sundays. Some Phillies fans (like me) think they're the best of the Phillies uniforms, so to miss out on them felt like a personal affront. It turns out that even an organization as…