Athletic and Sportswear

Beyonce, Adidas Team Up for Major Apparel Deal
April 10, 2019 at 12:33 pm

Beyonce and Adidas made headlines this week when they announced they are partnering on an apparel collection and the re-launch of Beyonce's Ivy Park athleisure line. It could be one of the biggest clothing collaborations to date. On the one hand, we have Adidas, an athletic apparel company that can do no wrong by its…

USF Students Hate the School’s New $50,000 Logo
March 20, 2019 at 2:08 pm

Students at any quality college or university will have much asked of them from various authority figures, but they must never forget that they should be equally inquisitive. Enrollees at the University of South Florida (USF) have had their curiosity compelled this entire school year and especially this past week, speaking out against their institution’s…

Our Favorite 2019 MLB Apparel Giveaways
March 20, 2019 at 11:43 am

The 2019 MLB Opening Day is almost here. We've been tracking our favorite players' spring league performances and making sure our fan gear is ready for the big day. Earlier this month, we spotlighted our favorite outside-the-box stadium giveaways, but now, we're taking a look specifically at MLB apparel giveaways.

Kylie Jenner Teams With Adidas for Apparel Collection Inspired by Her Makeup Line
March 20, 2019 at 9:44 am

Kylie Jenner, the world’s youngest self-made billionaire, has really made a name for herself. Her latest venture? An apparel collaboration with Adidas in support of her make-up line. While the collection doesn't feature any of her lip kit branding—it's more of a "theme" playing off the colors—it's still doing some heavy lifting to promote her make-up line and her own personal brand...

HBO, Adidas Partner for Slick Limited-Edition Game of Thrones Sneakers
March 13, 2019 at 3:26 pm

Spring is right around the corner, but winter is coming as Game of Thrones nears its season-eight premier date on April 14. In the meantime, HBO has a new surprise for anyone looking to get their hands on anything and everything GoT-related. The network collaborated with Adidas for six limited-edition Game of Thrones Ultraboost 4.0s...

This 'Esports Dress' for Female Gamers Did Not Go Over Well
March 6, 2019 at 1:19 pm

Esports is the latest craze to sweep the nation, and with that comes merchandise. Even Fanatics signed a deal to supply the apparel for the Overwatch esports league. But it looks like one esports apparel company missed the mark with its latest item. Over the weekend, Cranium Apparel unveiled its new esports dress for female…

Are Name-Changing NBA Jerseys the Future of Sports Uniforms?
February 20, 2019 at 12:41 pm

Admittedly, when I first found out about the NBA's latest jersey venture, I was skeptical. A name-changing NBA jersey that can change a player's last name and number on demand? Seems just like another way to enable bandwagon fans who don't want to commit one way or another. But then I thought about my 24th…

The NBA All-Star Game's 'NBA Jam' Tees Are Nostalgia Done Right
February 13, 2019 at 2:06 pm

Weirdly, I've been playing a ton of NBA Jam lately, so I have a heightened sense of jubilation any time the subject matter comes up. So, when I saw that there are going to be some amazing NBA Jam-inspired tees at the NBA All Star Game weekend in Charlotte, N.C., I nearly fell off my chair...