Athletic and Sportswear

Women's Soccer Apparel Searches Spiked 520 Percent in 2018
July 11, 2018 at 12:45 pm

Most likely thanks to the 2018 FIFA World Cup, there's been a huge spike in searches for women's soccer apparel, according to a new report from e-commerce aggregator, Lyst. Searches for the words "soccer" and "football" have risen 107 percent month-over-month, and 340 percent year-over-year since this time in 2017. From the period of May…

Could Under Armour Be On the Upswing? Its Skyrocketing Stock Suggests So
June 20, 2018 at 1:56 pm

We've been following Under Armour's fall from grace for some time now. The company's failure to innovate, the decline of its third party retailers and its own inventory issues contributed to its sales slump, but a recent development might be a sign Under Armour is getting back on track. According to Market Realist, Under Armour…

Fanatics Gets License to Produce NFL Fan Jerseys
May 30, 2018 at 1:39 pm

Come 2020, Nike will continue to be the exclusive provider of on-field NFL apparel, which includes jerseys and base layers. For the adult fan apparel, i.e., authentic and replica jerseys, warm-up clothes, champion tees, etc., there will still be a Nike logo, but Fanatics will manufacture and distribute the clothing...

Nike's New Athletic Apparel Idea Has a Terrible Name But Is Pretty Genius
May 23, 2018 at 11:16 am

We've all been there: You finally talk yourself into going to the gym, you spend seven minutes on the treadmill and sweat starts dripping into your eyes. Unfortunately, you left your towel in the car, and it's at this exact moment that you remind yourself why you never go to the gym in the first place. Nike's new apparel product would change the sweat game. But oh man does it have a terrible name...

Branded Merchandise Is Selling Big for SoulCycle and Other Trendy Fitness Brands
May 22, 2018 at 2:04 pm

Following in the footsteps of SoulCycle, which pioneered the move of fitness studio branding on a range of apparel options, other studios, gyms and classes are getting in on the game. Not only this, but they have found that they can make big money selling branded T-shirts, crop tops, yoga pants, sports bras, hats and more, often charging more per item than the price of a single class, or even a brief membership...

Selling Athletic and Sportswear: Two Promotional Apparel Questions
April 23, 2018 at 7:30 am

Much like 
someone who is starting the daunting challenge of going to a gym for the first time (we say this from experience), distributors might look at the plethora of athletic promotional apparel in front of them and wonder where the heck to start...

Nike's 2018 Sportswear Collections Are Out and We Have Questions
March 28, 2018 at 12:57 pm

Nike has long been at the forefront of athletic apparel trends, thanks to its cutting-edge running shoes and streetwear-inspired looks. So, when we caught a glimpse of its upcoming Spring 2018 apparel and footwear collection, we paid extra attention. Here's everything you need to know: According to Nike, the collection aims to reimagine the company's…

Behind the Scenes of March Madness Merchandise
March 23, 2018 at 11:54 am

March Madness is a profitable time. The tournament itself rakes in more than $1 billion in television ad revenue. That's not to mention what the schools themselves make. The Washington Post reported that in 2014, a tournament berth (even a first-round loss) earned a school $1.67 million. A spot in the Sweet 16 is worth…

How Adidas Is Gaining on Nike and Under Armour in U.S. Market Share
March 21, 2018 at 12:39 pm

Experts have been going back and forth on whether or not athleisure is slipping in the trend-o-sphere (yeah, we're coining this term). Under Armour's sales continue to decline, Nike is losing teen followers, but Adidas is holding strong, according to Business Insider. Reportedly, the company's earnings were up 35 percent in North America in 2017.…