Athletic and Sportswear

Our 5 Favorite Promotional Products of the Week: Record Players, Toy Mics and More
December 16, 2020 at 11:19 am

We’re feeling especially festive today. Maybe it’s that our company holiday party is today (virtually, of course). Maybe it’s because we’re expecting the first snow of the season here in Philly. But either way, the spirit is real today. Let's celebrate with some great promotional products...

What the Cleveland Indians' Name Change Means for Merchandise
December 14, 2020 at 10:50 am

It took years of action for the Cleveland Indians to finally get rid of the Chief Wahoo logo. But in one decisive action, the team announced that it would change its identity all together, abandoning the name it’s used since 1915. On a societal level, this has enormous implications. But it's also a big deal in the merchandise space...

Update: Under Armour's Direct-to-Consumer Shift Won't Affect Promotional Products Industry
November 4, 2020 at 1:18 pm

Under Armour reportedly announced this week that it will end more than 2,000 existing wholesale partnerships, focusing instead on its direct-to-consumer business. The apparel company reported more than 50 percent growth in e-commerce business during its third fiscal quarter, with a 17 percent increase in direct-to-consumer business...

Delta Apparel Introduces New On-Demand Digital Print Program
October 14, 2020 at 1:22 pm

Delta Apparel, Greenville, S.C., announced the opening of its first ‘On Demand DC,’ fulfillment program, expanding its digital print business. Through the program, Delta will open its ninth DTG2Go business, integrated with apparel retailer Hot Topic’s Nashville distribution center. This will reduce Hot Topic’s shipping costs and give it the opportunity to increase its use…

Popeyes Wants You to Tailgate From Home With a Pretty Great Promo Campaign
September 15, 2020 at 12:09 pm

NFL football is back, baby! It just looks a little different than we’re used to. Sure, you could still go tailgate in the parking lot, but that’s about the extent of it. And, for safety reasons, it’s probably best to do the tailgating at home. At least that’s what Popeyes and Dr. Pepper think you should do with their new co-branded promotional campaign...

alphabroder Launches Digitally Enhanced Catalog
September 1, 2020 at 12:59 pm

alphabroder, Trevose, Pa., released its state-of-the-art 2021 digitally enhanced catalog. Loaded with exclusive video from the industry’s top brands that better display key features of products and designed to deliver an engaging, safe way to sell, the premier of this catalogue and its companion web connect feature uses innovation to put thousands of unique styles…