Athletic and Sportswear

Under Armour reportedly announced this week that it will end more than 2,000 existing wholesale partnerships, focusing instead on its direct-to-consumer business. The apparel company reported more than 50 percent growth in e-commerce business during its third fiscal quarter, with a 17 percent increase in direct-to-consumer business...

Fanatics partnered with Postmates to deliver Los Angeles Rams apparel before the team’s first Monday Night Football game this week. According to SportBusiness, fans could select products from a curated assortment of Rams gear, including jerseys, sweatshirts, T-shirts, hats and more, and have them delivered from 10 a.m. through kickoff that night...

Delta Apparel, Greenville, S.C., announced the opening of its first ‘On Demand DC,’ fulfillment program, expanding its digital print business. Through the program, Delta will open its ninth DTG2Go business, integrated with apparel retailer Hot Topic’s Nashville distribution center. This will reduce Hot Topic’s shipping costs and give it the opportunity to increase its use…

NFL football is back, baby! It just looks a little different than we’re used to. Sure, you could still go tailgate in the parking lot, but that’s about the extent of it. And, for safety reasons, it’s probably best to do the tailgating at home. At least that’s what Popeyes and Dr. Pepper think you should do with their new co-branded promotional campaign...

The U.S. Air Force is crowdsourcing ideas for new appearance improvements, and it’s looking for inputs from both Airmen and civilians alike. In a press release, the USAF said it’s looking for opinions on “inclusive” designs for things like dress uniforms, accessories, physical training gear and badges.

alphabroder, Trevose, Pa., released its state-of-the-art 2021 digitally enhanced catalog. Loaded with exclusive video from the industry’s top brands that better display key features of products and designed to deliver an engaging, safe way to sell, the premier of this catalogue and its companion web connect feature uses innovation to put thousands of unique styles…

A lawsuit alleges that Under Armour misled UCLA about its financial standing—resulting in an enormous $280 million apparel contract in 2016—and then failed to make scheduled payments or deliver products as laid out in the contract. Under Armour informed UCLA two months ago that it was terminating the deal with more than $200 million still owed to UCLA...

This year, the Masters looks a little different. Rather than the scheduled April tournament, the event will happen in November and with no fans present. So, with no one coming to Augusta to watch, what’s the plan for the merchandise store, which usually brings in around $50 million a year? Will it still be exclusive somehow even when it’s sold online?...

As a result of the COVID-19 pandemic, certain product categories and technology have skyrocketed in popularity. Hand sanitizer demand went through the roof, PPE products are still in frighteningly high demand and low supply, and now, apparently, antiviral apparel is coming to market...

College sports took a huge hit yesterday when the Big 10 conference announced that it would not be playing a single down of football this upcoming season. It’s not the first conference to do so, but with schools like Penn State, Michigan and Purdue, it’s a huge move for college sports and, by extension, the companies who depend on selling merchandise...