Athletic and Sportswear

Dutch Soccer Team PSV Eindhoven Adopts 13-Line Shirt Sponsor
January 29, 2020 at 11:12 am

Soccer fans are used to seeing logos on their teams' jerseys. Some are better than others, depending on whether the sponsor has a clause in their contract that allows the team to match their color scheme. Heck, some sponsors are even "unsponsoring" the shirt. Basketball fans are warming up to the idea, with the little…

'Space Jam 2' Jerseys Get a Serious Nike Upgrade
January 27, 2020 at 10:24 am

Everybody get up, it's time to buy stuff. "Space Jam 2," the long-awaited sequel to one of the biggest nostalgia vehicles of the modern era, is right around the corner. And, thanks to Nike, both the Tune Squad and the MonStars are getting some serious uniform upgrades...

Peloton Teams Up with Athleta, Hill City for Apparel Capsule
January 22, 2020 at 11:21 am

After putting itself in the hotseat over a questionable advertisement during the holiday season, the fitness company Peloton is doing a little bit of backpedaling, so to speak. (We promise this will be the only pun in this story.) Despite the commercial backlash, Peloton has become one of the biggest names in the sort of "luxury…

Ralph Lauren Sues Custom Apparel Company Over Bootleg Designs
January 17, 2020 at 12:32 pm

When we have given coverage to Ralph Lauren, the news has typically possessed plenty of positive qualities. Because of its fashion-industry renown, one might suspect that the company finds itself vulnerable to possible bootleggers, and that is the case this week, as the corporation is suing a custom apparel company for allegedly infringing upon trademarks to produce a variety of goods...

SanMar Launches 100 New Styles to Start 2020
January 8, 2020 at 11:04 am

SanMar, Issaquah, Wash., launched 100 new styles to jumpstart a new decade of selling. One of the new arrival highlights is the debut of the District Re-Tee made from 100 percent recycled fabric. This new, affordable T-shirt is never re-dyed, and is made from reclaimed material like plastic bottles that may have otherwise ended up…

Design Startup Releases 'Sesame Street' Athleticwear Line
November 13, 2019 at 10:24 am

"Sesame Street" is such an American institution at this point that just about every generation has some sort of connection to its characters. Because of that, anything related to the Street has a large base of potential customers. So, design startup Spooler's new line of "Sesame Street" athleticwear perfectly pinpoints a convergence of nostalgia branding…

Puma's Tetris Apparel Line Has Some Killer Design Features
October 22, 2019 at 2:34 pm

Tetris is one of those nostalgic games that no matter how many times you play it, it’s never not frustrating when you place a puzzle in the wrong spot. But, that’s what makes it a classic and forces you to really focus and think quickly. For all the Tetris fans and gamers alike, Puma has teamed up with Tetris for a branded apparel collection that’s bound to bring you back in time!

Forbes Announces Most Valuable College Apparel Deals
September 18, 2019 at 1:02 pm

It might be college football season, but there's a competition taking place off the field, and that's on apparel deals. Forbes recently revealed the top 10 most valuable college apparel deals, and UCLA is at the top of the list with its lucrative Under Armour apparel contract. The list used the average annual value of product and cash allowance to make its calculations. The product allotments are also measured at wholesale prices, since universities purchase large amounts of apparel at wholesale...

Toronto Raptors Launch Branded Hijabs Inspired by Muslim Women’s Team
September 16, 2019 at 2:10 pm

This has been a year of firsts for the Toronto Raptors, who in the spring captured the first Eastern Conference and NBA titles in team history. Now, the Canadian club will look to accomplish another first, becoming the first NBA team to offer branded hijabs in a bid to be more inclusive. The Hijabi Ballers, a Muslim women's team, served as the local inspiration for the Raptors to make history through the items...