Athletic and Sportswear

This 'Esports Dress' for Female Gamers Did Not Go Over Well
March 6, 2019 at 1:19 pm

Esports is the latest craze to sweep the nation, and with that comes merchandise. Even Fanatics signed a deal to supply the apparel for the Overwatch esports league. But it looks like one esports apparel company missed the mark with its latest item. Over the weekend, Cranium Apparel unveiled its new esports dress for female…

Are Name-Changing NBA Jerseys the Future of Sports Uniforms?
February 20, 2019 at 12:41 pm

Admittedly, when I first found out about the NBA's latest jersey venture, I was skeptical. A name-changing NBA jersey that can change a player's last name and number on demand? Seems just like another way to enable bandwagon fans who don't want to commit one way or another. But then I thought about my 24th…

The NBA All-Star Game's 'NBA Jam' Tees Are Nostalgia Done Right
February 13, 2019 at 2:06 pm

Weirdly, I've been playing a ton of NBA Jam lately, so I have a heightened sense of jubilation any time the subject matter comes up. So, when I saw that there are going to be some amazing NBA Jam-inspired tees at the NBA All Star Game weekend in Charlotte, N.C., I nearly fell off my chair...

The $30,000 Grammys Gift Bag for 2019 Has Some Weird, Wonderful Stuff
February 7, 2019 at 1:29 pm

We are pretty fond of misnomers around here, with Frederic Chopin’s “Minute Waltz,” which takes no fewer than 90 seconds to play, among our favorites. Since the Grammy Awards “gift bag” has come to include items valued at more than $30,000, we are tempted to add it to our misnomers list, as that thing has come to fit enough stuff to give Santa’s sack a run for its money...

The NFL's Most Exciting Player Now Has His Own Branded Apparel Store
February 6, 2019 at 1:18 pm

This year, athletes are taking their merchandising into their own hands, and the results are intriguing. Just this week, Dwyane Wade launched a line of apparel called the "D. Wade World Tour" to celebrate his last year in the NBA, and Patrick Mahomes launched his own line of branded apparel through his personal website...

4 Ways to Upgrade Your Athletic and Performance Promo Apparel Sales
January 28, 2019 at 4:09 pm

Ten years ago, if you wore sweatpants and a racerback tank in public, friends would ask if you were headed to the gym. Then, you would have to shamefully say you were actually heading to Chipotle to scarf down a burrito, which was usually met with a judgmental head nod. Flash forward to 2019, and athletic and performance apparel is a streetwear staple...