Athletic and Sportswear
October 5, 2022 at 9:35 am
The University of Florida is celebrating another Gainesville icon—Tom Petty—through a collaborative merchandise capsule benefitting two nonprofits. The Tom Petty x Florida collection just debuted on the Tom Petty store, as well as at the University of Florida bookstore and online. There will also be a pop-up store on site when the Gators face off…
September 28, 2022 at 10:12 am
The U.K. government has fined Scottish professional soccer team Rangers F.C., along with sporting goods company Elite Sports and retail brand JD Sports, for price fixing. According to a release from the U.K. government, the Competition and Markets Authority found that Elite Sports and JD Sports "broke competition law by fixing the retail prices of…
September 27, 2022 at 11:08 am
Apparently National Coffee Day is right around the corner, and to celebrate going on a "Tims Run," Tim Hortons is back with another apparel capsule drop: The Tims Run Club. It's a clever play on words. A "Tims Run" of course being slang for going to pick up coffee at Tim Hortons, but also referencing…
August 22, 2022 at 10:45 am
Image Apparel Solutions, Wheeling, Illinois, announced the launch of an online store platform that complies with NCAA name, image and likeness (NIL) regulations. To ensure a streamlined, secure and transparent process, IAS has partnered with Athletic Licensing Company (ALC), experts in NIL compliance and administration. Since the landmark Supreme Court decision in NCAA v. Alston,…
August 12, 2022 at 11:47 am
UFC announced that it will start working with Amazon Merch on Demand for branded products. The collection, which is available on Amazon, includes licensed apparel like T-shirts, sweatshirts, long sleeve shirts and tank tops; as well as smartphone cases, workout products, bags and more...
July 28, 2022 at 11:35 am
Earlier this year, Mike Cessario, founder and CEO of Liquid Death, said merch was a "very serious part" of the company's business. Now, the canned water brand is showing us exactly what that means—in the most unserious way possible: pink branded underwear and an '80s-style workout video featuring comedian Bert Kreischer...
July 22, 2022 at 10:31 am
In the athleisure market, there are few names more influential than Lululemon. While the brand has been nearly synonymous with workout apparel that translates to the street, its newest focus on apparel tailored to the outdoors but with that same everyday fashion sense is something that promotional companies should take note of...
April 14, 2022 at 10:20 am
Phillies fans noticed this weekend that their team wasn't wearing its usual cream-colored home alternate uniforms, which it typically wears on Sundays. Some Phillies fans (like me) think they're the best of the Phillies uniforms, so to miss out on them felt like a personal affront. https://twitter.com/JonnyHeller/status/1513199954294095880 It turns out that even an organization as…
April 4, 2022 at 11:08 am
As any brand selling merchandise online knows, you only have a few seconds to grab the customer's attention. So it's crucial to offer products that look great and stand out in the Instagram feed. Help your clients stock their online stores for maximum success with these seven product ideas...
March 30, 2022 at 11:41 am
St. Peter's University, a school that most people just heard about for the first time because of its unlikely deep run in the NCAA tournament, might just be everyone's new favorite college sports team. Even though the Peacocks crashed out of the tournament in the Elite Eight, their Cinderella story inspired new fans to stock up on St. Peter's merch...
