Athletic and Sportswear

Missouri College to Stop Wearing Nike Logo Uniforms Over Kaepernick Ad
September 7, 2018 at 12:40 pm

Kaepernick, who commenced his advocacy endeavors in 2016 by kneeling during the playing of the national anthem, has played hero to many and villain to others. Now, a small Missouri college is expressing its dissatisfaction over Kaepernick's new Nike commercial by planning “to remove all athletic uniforms purchased from Nike or that contain the Nike emblem.”...

Serena Williams Responds to French Open Catsuit Ban With a Tutu
August 29, 2018 at 11:49 am

Serena Williams has been at the center of quite a scandal this past week. Bernard Guidicelli, the president of the French Tennis Federation, made a statement that catsuits would be banned from the tournament. Williams wore a catsuit at the 2018 tournament as a preventative measure against blood clots after she had a pulmonary embolism after giving birth.

Little League World Series Players Get a Ton of Free Stuff
August 17, 2018 at 1:07 pm

The Little League World Series brings together some of the best young talents in baseball from all around the world to Williamsport, Pa. Aside from its universal audience, it's hard to root against any of these kids. They are kids, after all, despite their insane athletic ability. And for the kids who are lucky enough…

Notre Dame's New York Yankees Uniforms: Good Co-Branding Idea, Poor Execution
August 17, 2018 at 12:29 pm

Although the fanbases at the universities of Alabama and Michigan and Ohio State University would disagree, the University of Notre Dame has become synonymous with college football. The Fighting Irish have not claimed a national title in 30 years, but that hasn't diminished their marketing swagger, with the Shamrock Series, through which they engage in…

$2 Million in Hat Sales? PGA Championship Branded Merchandise Expected to Sell Big
August 9, 2018 at 12:27 pm

The PGA Championship is marking two milestones today through Sunday as the tour takes to Missouri’s Bellerive Country Club. This edition will mark the last time the tournament will serve as the final major competition of the year, with the showdown set to move to May next season, making it the second big test for…

All In the Logo: How Lululemon Turned Athleisure Apparel Into Work-Appropriate Attire
August 8, 2018 at 1:19 pm

We’re constantly trying to find new and innovative ways to turn workout apparel into work-appropriate everyday wear. There’s still that one staggering question of “how do we get away with wearing a brand that is so commonly known for being one of the largest athletic/athleisure apparel companies?” Actually, the answer is quite simple, and Lululemon figured it out. It’s all about a new way the apparel company is using its logo...

Royal Apparel Announces Activewear Initiative
August 3, 2018 at 11:52 am

Royal Apparel, Hauppauge, N.Y., announced its new Activewear Collection. The company is combining the strategy of its omnichannel approach, in sync with its increased production capacities, alongside new designs, fabrications and collaborations with athletes. Royal Apparel has merchandised the Activewear Collection, using the keystone of its eco-friendly fabrications. To launch, Royal Apparel is releasing its…