Athletic and Sportswear

The Rams Won the Super Bowl, But Who Won the Merch Bowl?
February 14, 2022 at 12:40 pm

At the final whistle last night, the Los Angeles Rams were named the Super Bowl Champions in front of a hometown crowd. Naturally, Rams fans in LA wanted to commemorate the win through merchandise, but don't assume that the winning team is the one with the strongest merch sales leading up to the game...

Washington Football Team Rebrands as 'Commanders': Check Out the Merch
February 2, 2022 at 10:20 am

The Washington Football Team is no more. On Wednesday, the team officially unveiled its new name: the Washington Commanders. We actually knew that before the team announced it, thanks to some leaked merchandise. Now, the full merch line is available, and we have our first look at the Vistaprint-backed rebrand...

Peloton's Branded Apparel Revenue Topped $100M in 2021
February 1, 2022 at 1:19 pm

CNBC reported that Peloton slashed 2022 sales projections for its branded apparel business as pandemic demand drops off. That's bad news for the company's shareholders, but buried in that report was a staggering statistic: Peloton's 2021 branded apparel revenue topped $100 million—more than double its 2020 total...

Connecting Photo Shoot Locations to a Campaign Message
January 25, 2022 at 9:52 am

The Spector & Co. 2022 Feels Good Collection is inspired by the sustainable properties and natural feel of bamboo, cork, wheat and rPET. The collection is an assortment for work, home and all the fun places in between. We wanted to connect the concept of Feels Good with the photo shoot locations for the lifestyle images seen in our new look book...

Tom Brady's Apparel Brand Is Here: Chic Designs, High Prices and NFT Tie-Ins
January 12, 2022 at 11:24 am

Tom Brady got his very own Pantone color for Brady Brand, the NFL star's new apparel brand. Now, we get our first look at the line, which launched today and bridges the gap between athletic wear and streetwear while potentially incorporating NFT items in the future. Let's look at the styles, features and price points of the line...

Coalition of 400 Human Rights Groups Presses IOC Over Forced Labor in Olympics Merchandise
January 6, 2022 at 1:57 pm

A coalition of 400 human rights groups has criticized the International Olympic Committee after the IOC failed to clarify whether merchandise for the upcoming Beijing Olympics was made with forced labor. The coalition has attempted for eight months to receive assurance that the merchandise was not made in China's Xinjiang region...

NBA Allows Sponsor Patches on Warm-Up Jackets, Shooting Shirts
January 5, 2022 at 11:37 am

By now, basketball fans are used to the sponsor patches on their teams' jerseys. They're pretty subtle—just a little logo near the shoulder. But the NBA is taking its sponsorship program a step further by allowing teams to incorporate a sponsor patch on shooting shirts and warm-up jackets they wear during pregame exercises...

Tom Brady Has His Own Pantone Color for Apparel Brand
January 3, 2022 at 1:04 pm

The Pantone Color of the Year might be Very Peri, a purplish shade representing "carefree confidence." But a new Pantone shade is displaying another blend of confidence—the confidence that comes with being one of the greatest quarterbacks of all time. This is "Brady Blue," a specific color that will be used for Tom Brady's new apparel brand...