Athletic and Sportswear

Little League World Series Players Get a Ton of Free Stuff
August 17, 2018 at 1:07 pm

The Little League World Series brings together some of the best young talents in baseball from all around the world to Williamsport, Pa. Aside from its universal audience, it's hard to root against any of these kids. They are kids, after all, despite their insane athletic ability. And for the kids who are lucky enough…

Notre Dame's New York Yankees Uniforms: Good Co-Branding Idea, Poor Execution
August 17, 2018 at 12:29 pm

Although the fanbases at the universities of Alabama and Michigan and Ohio State University would disagree, the University of Notre Dame has become synonymous with college football. The Fighting Irish have not claimed a national title in 30 years, but that hasn't diminished their marketing swagger, with the Shamrock Series, through which they engage in…

$2 Million in Hat Sales? PGA Championship Branded Merchandise Expected to Sell Big
August 9, 2018 at 12:27 pm

The PGA Championship is marking two milestones today through Sunday as the tour takes to Missouri’s Bellerive Country Club. This edition will mark the last time the tournament will serve as the final major competition of the year, with the showdown set to move to May next season, making it the second big test for…

All In the Logo: How Lululemon Turned Athleisure Apparel Into Work-Appropriate Attire
August 8, 2018 at 1:19 pm

We’re constantly trying to find new and innovative ways to turn workout apparel into work-appropriate everyday wear. There’s still that one staggering question of “how do we get away with wearing a brand that is so commonly known for being one of the largest athletic/athleisure apparel companies?” Actually, the answer is quite simple, and Lululemon figured it out. It’s all about a new way the apparel company is using its logo...

Royal Apparel Announces Activewear Initiative
August 3, 2018 at 11:52 am

Royal Apparel, Hauppauge, N.Y., announced its new Activewear Collection. The company is combining the strategy of its omnichannel approach, in sync with its increased production capacities, alongside new designs, fabrications and collaborations with athletes. Royal Apparel has merchandised the Activewear Collection, using the keystone of its eco-friendly fabrications. To launch, Royal Apparel is releasing its…

Women's Soccer Apparel Searches Spiked 520 Percent in 2018
July 11, 2018 at 12:45 pm

Most likely thanks to the 2018 FIFA World Cup, there's been a huge spike in searches for women's soccer apparel, according to a new report from e-commerce aggregator, Lyst. Searches for the words "soccer" and "football" have risen 107 percent month-over-month, and 340 percent year-over-year since this time in 2017. From the period of May…

Could Under Armour Be On the Upswing? Its Skyrocketing Stock Suggests So
June 20, 2018 at 1:56 pm

We've been following Under Armour's fall from grace for some time now. The company's failure to innovate, the decline of its third party retailers and its own inventory issues contributed to its sales slump, but a recent development might be a sign Under Armour is getting back on track. According to Market Realist, Under Armour…