Athletic and Sportswear

American Apparel Takeover Bid Is Real, and It's $300 Million
January 12, 2016 at 6:35 pm

Last week, we reported that a donor close to former Los Angeles-based American Apparel CEO Dov Charney reportedly made a takeover bid worth $200 million. Now, new information has come out that the investors, Hagan Capital Group and Silver Creek Capital Partners, made an "upward revision" from the previous bid, and the current takeover bid…

Toddy Gear to Debut New Items at PPAI Expo
January 8, 2016 at 4:33 pm

Toddy Gear, Chicago, announced it will show the following new items for the first time at the PPAI EXPO: The Smart Charge 2-in-1 Power Bank is a wall charger and portable power bank that recharges devices while it charges itself—no USB wall-outlet adapter needed. A user plugs the USB cable into the power bank to…

Perry Ellis International Enters Partnership with United Legwear & Apparel Co.
January 4, 2016 at 4:18 pm

Perry Ellis International, Doral, Fla., today announced today that New York City-based United Legwear & Apparel Co. has become the master licensee of Pro Player, Perry Ellis International's heritage athletic brand with a 30-plus year history. Perry Ellis International will remain the licensor. In addition to selling branded apparel and accessories, Pro Player Stadium was home…

The Knicks Have the Coolest T-shirt Cannon in Sports
December 31, 2015 at 5:07 pm

There's nothing like catching a free T-shirt at a basketball game. Heck, even former Beatles love it. But the New York Knicks have taken the T-shirt delivery system to the next level. Instead of a slingshot or a single-fire cannon, the Knicks are using a rapid-fire T-shirt cannon that blasts shirts into the crowd at Madison…

Company Plans to Mass Produce 3-D Printed Textiles
December 29, 2015 at 4:57 pm

With the current boom of 3-D printed materials, products, such as medical materials, toys and tech items, have been created through 3-D printers. Now, according to 3ders.org, a U.K.-based company called Tamicare has begun operations on its first production line of 3-D printed textiles, and plans to mass produce wearable items through its patented Cosyflex…

Adidas Unveils NBA All-Star Game Uniforms, Apparel
December 28, 2015 at 4:55 pm

Adidas has unveiled the uniforms and apparel collection for the 65th NBA All-Star Game in Toronto, which will be the first NBA All-Star Game to take place outside of the U.S. To celebrate this fact, Adidas incorporated elements indigenous to Canada, Toronto's cityscape and its basketball history. "To honor this global celebration and pay tribute…

PM Video Battle: Next Products Versus BIC Graphic
December 24, 2015 at 1:28 pm

Promo Marketing's Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership's absolute favorite. (Next up: We're not going to let these spring-like temperatures in the Northeast steal our holiday spirit. You'll still find us sweating it out in our ugly holiday sweaters.) Last week,…

Nike, Under Armour Win Sports Apparel Wars In 2015
December 23, 2015 at 5:08 pm

Sportswear giant Nike Inc. and upstart brand Under Armour Inc. emerged as clear winners this year in the ultracompetitive athletic apparel marketplace. Both companies wowed investors with steady, impressive growth in 2015 and established ambitious financial targets for 2016—and beyond. Nike still has a stranglehold on the sports apparel market, but it’s taken Under Armour…

Paul McCartney Loves T-shirt Giveaways
December 21, 2015 at 3:06 pm

Sometimes sports fans get more excited when the T-shirt cannon comes out than they do about the actual game (especially if the team isn't doing so well). It appears that rock stars are no different. In 2013, Sir Paul McCartney tried to catch a T-shirt at a Brooklyn…

PM Video Battle: Next Products Versus Discount Mugs
December 18, 2015 at 5:56 pm

Promo Marketing's Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership's absolute favorite. (Next up: We're thinking about our New Year's resolutions for 2016. We're thinking, "Make better jokes in the video battle.") Last week, Webb Company won for the fourth time, earning a…