Athletic and Sportswear

Tom Brady Has His Own Pantone Color for Apparel Brand
January 3, 2022 at 1:04 pm

The Pantone Color of the Year might be Very Peri, a purplish shade representing "carefree confidence." But a new Pantone shade is displaying another blend of confidence—the confidence that comes with being one of the greatest quarterbacks of all time. This is "Brady Blue," a specific color that will be used for Tom Brady's new apparel brand...

Now Trending: Promotional Apparel Styles to Watch in 2022
December 8, 2021 at 10:05 am

Apparel trends come and go, with some standing the test of time, some falling from the public eye only to return later, and others dying as quickly as they came to be. But as we prepare for 2022, there are a few promotional apparel trends worth noting...

Why Is It So Hard to Find Chicago Sky WNBA Championship Gear?
October 26, 2021 at 1:15 pm

The Chicago Sky just won the WNBA championship, but you might not know that if you get your sports cues from merchandise. Unlike when other hometown teams have won their leagues' biggest trophies, Chicago retailers are saying that there’s a shortage of Sky championship gear...

NCAA Will Allow 'March Madness' Branding for 2022 Women's Tournament
October 8, 2021 at 1:01 pm

Starting in 2022, the NCAA women’s basketball tournament will get to use the “March Madness” branding that was previously reserved for the men’s tournament. The move comes after criticism over the two tournaments in 2021, which critics say heavily favored the men in terms of branding, advertising, training facilities and even the swag that players received...

New Gore-Tex Material Is Thinner, More Sustainable
October 6, 2021 at 11:44 am

W.L. Gore & Associates just developed a new Gore-Tex material that is thinner, but still waterproof, windproof and breathable. It's slated for a fall/winter 2022 release, and will be used by companies like Adidas, Arc’teryx, Salmon, Dakine and Patagonia...

High School Students Launch Spiritwear Store Despite Pandemic Challenges
September 29, 2021 at 9:13 am

Most adults won’t attempt to launch their own business during good economic times, much less during a pandemic. But that’s just what Fair Grove High School students did with the opening of an apparel and spiritwear store. The store sells Fair Grove Eagle apparel and accessories in person and online...