Athletic and Sportswear

Peloton has been experimenting with branded apparel for the last few years, starting with capsule drops and then a co-branded merchandise partnership with Adidas. But after selling a reported 600,000 units of branded apparel in a single quarter, the company is now going all in with a private label apparel line...

The NFL season starts tonight, and the league is giving passionate fans what they have been asking for year after year: exclusive Ed Sheeran NFL merchandise! In all seriousness, we can see why the NFL is getting so thoroughly roasted online. This seems like a major case of not knowing your audience...

USL soccer team Forward Madison FC is known for creative promotions and over-the-top jersey designs. After a tough year without fans, the team added a way for fans to connect all over the world through a specially designed jersey that lets fans buy beers for one another via QR code...

Barstool Sports founder Dave Portnoy posted on Instagram in July that college athletes could sign on as a Barstool Athlete and, in exchange, receive Barstool-branded merchandise. Other than that, no one—not even Portnoy—seems to know what exactly these partnerships will entail...

Whataburger isn’t just famous in Texas for its food. It’s also known to have some pretty killer branded merchandise. It’s so well-known for that, in fact, that people have posed as employees to get their hands on exclusive stuff. The chain’s newest merchandise venture is aimed at outdoor sports enthusiasts...

We all have a person in our lives who can (and has) eaten a whole box of Cheez-It crackers in one sitting. (If you’re reading this, it’s me. I’m the person in your life who can and has eaten a whole box of Cheez-It crackers in one sitting.) To appeal to even more people like…

Next Level Apparel announced today that founder and CEO Joe Simsoly will retire, effective Aug. 8, 2021. Simsoly will continue to serve on Next Level’s board of managers and will remain a significant shareholder in the business. In November 2020, the board of managers recruited and appointed Randy Hales as Next Level’s co-CEO as part...

Team USA athletes showed off the gift set waiting for them in Tokyo from sponsors like Samsung, Nike, Ralph Lauren, Oakley and more.

There might not be spectators allowed at the Olympics this year, but there are plenty of people looking to celebrate with branded merchandise. With the Opening Ceremonies now over and the games underway, we listed a few of our favorites from the Tokyo 2020 store and Team USA...

The University of North Carolina has partnered with The Brandr Group to facilitate student-athletes’ branding efforts. According to Forbes, The Brandr Group will “develop licensing opportunities on behalf of the student-athletes in apparel and non-apparel categories, and other co-branded sponsorships.”...