Athletic and Sportswear

Nike and Xbox's 'Space Jam' Kit Is a Slam Dunk on So Many Levels
July 13, 2021 at 10:53 am

Warner Bros. has 200 licensing partners for "Space Jam: A New Legacy." The latest merchandise to come out of that is a co-branded kit from Nike and Xbox that combines footwear, gaming and direct mail, appealing to fans and influencers alike. The attention to detail here is out of this world...

Our 5 Favorite Promotional Products of the Week: Sixers Swag, Giant Bags and More
June 2, 2021 at 10:45 am

There's nothing like a long weekend to grease the wheels and get the content machine purring again. It also gave us a little bit of extra time to scope out some fun promotional products for this week’s edition of the Fav 5. So, hang onto your (promotional) hats and check out some of this week’s picks...

Ralph Lauren Launches Customization Platform for Made-to-Order Polo Shirts Featuring Personalized Text
May 19, 2021 at 1:18 pm

Ralph Lauren recently launched a new made-to-order polo shirt platform that allows buyers to customize shirts to their exact specifications. Users can choose from six base styles featuring color-blocking, collar striping and other features. From there, they can choose from 24 color combinations, then personalize with text and select from several Ralph Lauren logo options...

This Reversible T-shirt Heats or Cools Depending On Which Side Is Facing Out
May 12, 2021 at 12:10 pm

A team of Chinese researchers just developed a new fabric they called Janus, demoing it in a T-shirt. One side of the shirt reflects the sun, keeping the wearer 11 degrees cooler than they’d be in a regular white shirt. Turn it inside out, and the other side traps solar radiation against your skin, keeping the wearer 14 degrees warmer than...

Ralph Lauren Releases MLB Apparel Collaboration With Four Teams
May 12, 2021 at 11:32 am

Ralph Lauren announced a partnership with multiple MLB teams to create co-branded apparel. In 2018, the company partnered with the New York Yankees for a collection that sold out fast. This new partnership will see Ralph Lauren collaborate with the Los Angeles Dodgers, Chicago Cubs, St. Louis Cardinals and, once again, the Yankees...

How the Return of Outdoor Events Creates More Summer Fun Promotional Opportunities
May 11, 2021 at 1:21 pm

Summer 2021 is gearing up to be much different than last summer. With states loosening restrictions and the number of Americans vaccinated against COVID-19 growing each day, a lot of people are itching to get out and resume their usual fun-filled summers that consist of festivals, concerts, and outdoor activities with family, friends and even…