Athletic and Sportswear

This year's NCAA Tournament is taking place in one city—Indianapolis. And, to help student-athletes adapt to life inside the bubble, the tournament is giving out a pretty impressive branded gift set, including toiletries, bedding, games and more...

Jason Sudeikis accepted a Golden Globe while wearing a branded hoodie featuring his sister's business. That was probably the best promotional product of the week, but we've got five more for you today, including Tommy Wiseau boxers, some fun Minor League Baseball merch and more...

Some suppliers have seen an increase in athletic apparel as distributors have pivoted to work-from-home kits and employee wellness-outside-of-the-office programs for their end-user customers. Here are some leading trends in athletic and performance apparel and tips for increasing order value in this category...

Sportsman Cap & Bag, Lenexa, Kan., has added a USA-made, reusable face cover from Gaiter King. Currently available in six color combinations, the 100% polyester, UPF 50, antimicrobial neck gaiter is infused with copper and silver, and features same edges and IONx2 technology...

For all the people who only watch the Super Bowl for the commercials, Samuel Adams went all out commemorating its "your cousin from Boston" Wicked Hazy IPA Super Bowl ad with an entire merchandise line that includes a DVD of the original 30-second commercial and a lot more...

Budweiser announced that, for the first time in nearly 40 years, it won’t be airing any commercials during the Super Bowl. It will, however, team up with beloved apparel brand Starter for some Big Game-themed apparel. The brands will release an apparel capsule that celebrates the “Bud Bowl” ads, which first aired in 1989. The line will include T-shirts, sweatshirts and hats...

An apparel company is using ancient Egyptian technology to keep shirts smelling fresh for longer. That ancient Egyptian secret? Cinnamon. Koup, a company founded by Brian Chuang, will debut a T-shirt made from recycled bottles and infused with cinnamon extract at CES 2021 in Taiwan...

The Detroit Pistons' marketing department wanted to appeal to more than just the city's basketball fans. They wanted to appeal to everyone in Detroit. By using some local pride, e-commerce capability and streetwear influence, they've appealed to more than just their ticket holders.

We’re feeling especially festive today. Maybe it’s that our company holiday party is today (virtually, of course). Maybe it’s because we’re expecting the first snow of the season here in Philly. But either way, the spirit is real today. Let's celebrate with some great promotional products...

It took years of action for the Cleveland Indians to finally get rid of the Chief Wahoo logo. But in one decisive action, the team announced that it would change its identity all together, abandoning the name it’s used since 1915. On a societal level, this has enormous implications. But it's also a big deal in the merchandise space...