Automotive & Tools
January 23, 2020 at 1:01 pm
While the Kansas City Chiefs and San Francisco 49ers are working hard to prepare for Super Bowl LIV, they are far from the only renowned names that are anticipating the title tilt’s rewards. Next weekend, in its role as the Official Pizza Sponsor of the National Football League, Pizza Hut will call on branded trucks,…
January 16, 2020 at 12:38 pm
Tesla and its CEO/product architect, Elon Musk, saw their reputation fractured slightly in the fall when the reportedly bulletproof windows on Tesla's Cybertruck lost a battle with a metal ball. That setback hasn't stopped the Tesla team from having a little fun at its own expense. The company is selling a Cybertruck bulletproof T-shirt to commemorate the pickup’s unfortunate encounter...
December 19, 2019 at 12:02 pm
The Cybertruck is the most Tesla idea Elon Musk has had in a while. But in a very un-Tesla move, the company hasn't produced a single piece of official Cybertruck merchandise. Musk is the man who made "the world's most boring hats" and sold out almost instantly. Tesla sold surfboards. We hailed the company as leaders of promotional merchandise a while back...
November 25, 2019 at 10:51 am
Christie's, the world's preeminent auction house based in London and New York City, is well aware the perception that auctions are for old rich people, and is get more young folks into the auction game. It plans to do so by, what else, auctioning off an enormous collection of Supreme merch...
October 24, 2019 at 2:44 pm
A test from Adler Business Gifts showed that many of the 100 subjects struggled to recall the composition of 10 well-known brands' logos when asked to draw them from memory. We don't know what's more impressive: the good ones or the bad ones!...
September 13, 2019 at 1:18 pm
Through craftsmanship and creative campaigns, most companies let products speak for themselves. But, increasingly, many rely on audible logos to complement the customary visual ones. Just ahead of the open-to-the-public portion of the Frankfurt Motor Show, Volkswagen joined that group of brands, with the automotive bigwig set to make add a "sound logo" as part…
October 22, 2018 at 2:23 pm
Over its 99-year history, Balenciaga has enjoyed considerable clout as a fashion bigwig, with fellow designer Christian Dior dubbing its namesake, Cristobal Balenciaga, “the master of us all.” If, however, the Paris-based luxury fashion house continues to end up in trademark trouble, one might be tempted to christen him and his workforce “the imitators of…
September 12, 2018 at 1:31 pm
The Formula One Group is already smarting over second-quarter revenue and operating income declines, but those diminished totals might signal only the beginning of a period of financial frustration for the motorsport titan. Due to a logo controversy that its brand torchbearer, Formula 1, is facing, the Liberty Media-held entity might see its assets dip…
January 11, 2018 at 2:33 pm
Will Formula One be able to use Fanatics’ expertise in merchandising in order to convince fans and drivers of the viability of its rebranding effort? Will Fanatics be able to create merchandise that will appeal to an international audience after so much success in the vastly different American market? Time, of course, will tell...
January 5, 2018 at 1:48 pm
Apparently, Affliction acknowledged the likeness, but only agreed to stop selling six of the allegedly infringing items. This was not enough for Harley-Davidson, as it is now seeking $2 million per trademark for each type of product, as well as profits, damages, attorney fees and the destruction of all existing products that infringe on Harley-Davidson’s trademark...
