Automotive & Tools

Elon Musk commemorated the opening of the new Tesla "Gigafactory" outside of Austin, Texas, the only way he knows how: With a ton of pageantry and attention-grabbing branded products. In addition to an impressive lightshow, there was merchandise that included a $90 hoodie, a $75 gigafactory belt buckle and a $50 Tesla branding iron...

Ford, following in the footsteps of Ferrari, is increasing its non-automotive merchandise in an effort to create a wider ranging brand. The company just hired Alexandra Ford English, great-great granddaughter of Henry Ford, to the newly-created position of global brand merchandising director...

With the economy beginning to reopen, and vaccination numbers rising to a level where people feel comfortable going on vacation or returning to the office, car buying is coming back. Here are six products car dealerships and mechanics can use to get buyers in the door and keep their brand visible when those customers are on the move...

Fiat debuted a special edition of cars that include Google Assistant technology, complete with Google branding throughout and a promotional “welcome kit” for buyers. The Fiat 500 “Hey Google” line of vehicles feature Google technology throughout, like a dashboard touchscreen and Bluetooth connectivity for things like...

It’s not hyperbole to say that Amazon dominates e-commerce. But Harley Davidson CEO Jochan Zeitz said his company will no longer sell branded merchandise on Amazon, instead choosing to prioritize its own dealers’ e-commerce efforts. Previously, Nike said it would stop selling on Amazon...

Lady Gaga rarely does anything by the book. In fact, we could proclaim that she eagerly makes a new script each day. The award-winning pop star added a new chapter to her legacy yesterday by making an Instagram post that claims she is delivering her new album “to every retailer around the world” via a branded truck wrapped in "Chromatica" art...

While the Kansas City Chiefs and San Francisco 49ers are working hard to prepare for Super Bowl LIV, they are far from the only renowned names that are anticipating the title tilt’s rewards. Next weekend, in its role as the Official Pizza Sponsor of the National Football League, Pizza Hut will call on branded trucks,…

Tesla and its CEO/product architect, Elon Musk, saw their reputation fractured slightly in the fall when the reportedly bulletproof windows on Tesla's Cybertruck lost a battle with a metal ball. That setback hasn't stopped the Tesla team from having a little fun at its own expense. The company is selling a Cybertruck bulletproof T-shirt to commemorate the pickup’s unfortunate encounter...

The Cybertruck is the most Tesla idea Elon Musk has had in a while. But in a very un-Tesla move, the company hasn't produced a single piece of official Cybertruck merchandise. Musk is the man who made "the world's most boring hats" and sold out almost instantly. Tesla sold surfboards. We hailed the company as leaders of promotional merchandise a while back...

Christie's, the world's preeminent auction house based in London and New York City, is well aware the perception that auctions are for old rich people, and is get more young folks into the auction game. It plans to do so by, what else, auctioning off an enormous collection of Supreme merch...