Automotive & Tools

Volkswagen Latest Brand to Launch ‘Sound Logo’
September 13, 2019 at 1:18 pm

Through craftsmanship and creative campaigns, most companies let products speak for themselves. But, increasingly, many rely on audible logos to complement the customary visual ones. Just ahead of the open-to-the-public portion of the Frankfurt Motor Show, Volkswagen joined that group of brands, with the automotive bigwig set to make add a "sound logo" as part…

Balenciaga Learns the Hard Way That Those Little Tree Air Fresheners Are Copyrighted
October 22, 2018 at 2:23 pm

Over its 99-year history, Balenciaga has enjoyed considerable clout as a fashion bigwig, with fellow designer Christian Dior dubbing its namesake, Cristobal Balenciaga, “the master of us all.” If, however, the Paris-based luxury fashion house continues to end up in trademark trouble, one might be tempted to christen him and his workforce “the imitators of…

Formula 1 Pushing to Settle Logo Dispute With 3M
September 12, 2018 at 1:31 pm

The Formula One Group is already smarting over second-quarter revenue and operating income declines, but those diminished totals might signal only the beginning of a period of financial frustration for the motorsport titan. Due to a logo controversy that its brand torchbearer, Formula 1, is facing, the Liberty Media-held entity might see its assets dip…

Fanatics Strikes New Merchandising Deal With Formula One
January 11, 2018 at 2:33 pm

Will Formula One be able to use Fanatics’ expertise in merchandising in order to convince fans and drivers of the viability of its rebranding effort? Will Fanatics be able to create merchandise that will appeal to an international audience after so much success in the vastly different American market? Time, of course, will tell...

Harley-Davidson Files Suit Against Apparel Company for Trademark Infringement
January 5, 2018 at 1:48 pm

Apparently, Affliction acknowledged the likeness, but only agreed to stop selling six of the allegedly infringing items. This was not enough for Harley-Davidson, as it is now seeking $2 million per trademark for each type of product, as well as profits, damages, attorney fees and the destruction of all existing products that infringe on Harley-Davidson’s trademark...

Formula One Doubles Down on New Logo Despite Backlash
December 5, 2017 at 3:31 pm

In light of this controversy, it seems that Formula One is choosing to stand its ground in expectation that the new logo is the best way forward for the brand. Rather than acquiesce, Formula One has announced that the logo is only the first step in a greater rebranding process...

Everyone Hates Formula 1 Racing's New Logo (But Here's What We Can Learn From It)
November 28, 2017 at 2:05 pm

Formula One, the international single-seat auto-racing series, unveiled its new logo yesterday, and everyone hates it. But, as they say, one man's logo debacle is another man's design lessons (or something), so let's take a look at what went wrong and what promotional products distributors and marketing consultants can learn from it...

Ferrari Loses Testarossa Trademark to Toy Company
August 4, 2017 at 2:23 pm

When we hear "Testarossa" we immediately think of Ferrari. And we're not exactly car buffs, so we would imagine that others do the same. Well, regardless of how common that word association is, a German court ruled that Ferrari has to relinquish its right to the name due to a lack of ongoing use. Remember…

Star Trek' License Plate, Frame Starts Controversy in Canada
July 14, 2017 at 2:36 pm

One Canadian "Star Trek" fan might find himself in the middle of a legal battle due to his license plate frame and vanity plate. Nick Troller, a Manitoba native, had a license plate frame that said "We are the Borg, resistance is futile," referring to a race of aliens from the "Star Trek" franchise. His…