Automotive & Tools
May 7, 2021 at 11:13 am
With the economy beginning to reopen, and vaccination numbers rising to a level where people feel comfortable going on vacation or returning to the office, car buying is coming back. Here are six products car dealerships and mechanics can use to get buyers in the door and keep their brand visible when those customers are on the move...
April 5, 2021 at 12:13 pm
Fiat debuted a special edition of cars that include Google Assistant technology, complete with Google branding throughout and a promotional “welcome kit” for buyers. The Fiat 500 “Hey Google” line of vehicles feature Google technology throughout, like a dashboard touchscreen and Bluetooth connectivity for things like...
February 10, 2021 at 2:15 pm
It’s not hyperbole to say that Amazon dominates e-commerce. But Harley Davidson CEO Jochan Zeitz said his company will no longer sell branded merchandise on Amazon, instead choosing to prioritize its own dealers’ e-commerce efforts. Previously, Nike said it would stop selling on Amazon...
May 28, 2020 at 2:07 pm
Lady Gaga rarely does anything by the book. In fact, we could proclaim that she eagerly makes a new script each day. The award-winning pop star added a new chapter to her legacy yesterday by making an Instagram post that claims she is delivering her new album “to every retailer around the world” via a branded truck wrapped in "Chromatica" art...
January 23, 2020 at 1:01 pm
While the Kansas City Chiefs and San Francisco 49ers are working hard to prepare for Super Bowl LIV, they are far from the only renowned names that are anticipating the title tilt’s rewards. Next weekend, in its role as the Official Pizza Sponsor of the National Football League, Pizza Hut will call on branded trucks,…
January 16, 2020 at 12:38 pm
Tesla and its CEO/product architect, Elon Musk, saw their reputation fractured slightly in the fall when the reportedly bulletproof windows on Tesla's Cybertruck lost a battle with a metal ball. That setback hasn't stopped the Tesla team from having a little fun at its own expense. The company is selling a Cybertruck bulletproof T-shirt to commemorate the pickup’s unfortunate encounter...
December 19, 2019 at 12:02 pm
The Cybertruck is the most Tesla idea Elon Musk has had in a while. But in a very un-Tesla move, the company hasn't produced a single piece of official Cybertruck merchandise. Musk is the man who made "the world's most boring hats" and sold out almost instantly. Tesla sold surfboards. We hailed the company as leaders of promotional merchandise a while back...
November 25, 2019 at 10:51 am
Christie's, the world's preeminent auction house based in London and New York City, is well aware the perception that auctions are for old rich people, and is get more young folks into the auction game. It plans to do so by, what else, auctioning off an enormous collection of Supreme merch...
October 24, 2019 at 2:44 pm
A test from Adler Business Gifts showed that many of the 100 subjects struggled to recall the composition of 10 well-known brands' logos when asked to draw them from memory. We don't know what's more impressive: the good ones or the bad ones!...
September 13, 2019 at 1:18 pm
Through craftsmanship and creative campaigns, most companies let products speak for themselves. But, increasingly, many rely on audible logos to complement the customary visual ones. Just ahead of the open-to-the-public portion of the Frankfurt Motor Show, Volkswagen joined that group of brands, with the automotive bigwig set to make add a "sound logo" as part…
