Automotive & Tools

Christie's, the world's preeminent auction house based in London and New York City, is well aware the perception that auctions are for old rich people, and is get more young folks into the auction game. It plans to do so by, what else, auctioning off an enormous collection of Supreme merch...

A test from Adler Business Gifts showed that many of the 100 subjects struggled to recall the composition of 10 well-known brands' logos when asked to draw them from memory. We don't know what's more impressive: the good ones or the bad ones!...

Through craftsmanship and creative campaigns, most companies let products speak for themselves. But, increasingly, many rely on audible logos to complement the customary visual ones. Just ahead of the open-to-the-public portion of the Frankfurt Motor Show, Volkswagen joined that group of brands, with the automotive bigwig set to make add a "sound logo" as part…

Over its 99-year history, Balenciaga has enjoyed considerable clout as a fashion bigwig, with fellow designer Christian Dior dubbing its namesake, Cristobal Balenciaga, “the master of us all.” If, however, the Paris-based luxury fashion house continues to end up in trademark trouble, one might be tempted to christen him and his workforce “the imitators of…

The Formula One Group is already smarting over second-quarter revenue and operating income declines, but those diminished totals might signal only the beginning of a period of financial frustration for the motorsport titan. Due to a logo controversy that its brand torchbearer, Formula 1, is facing, the Liberty Media-held entity might see its assets dip…

Will Formula One be able to use Fanatics’ expertise in merchandising in order to convince fans and drivers of the viability of its rebranding effort? Will Fanatics be able to create merchandise that will appeal to an international audience after so much success in the vastly different American market? Time, of course, will tell...

Apparently, Affliction acknowledged the likeness, but only agreed to stop selling six of the allegedly infringing items. This was not enough for Harley-Davidson, as it is now seeking $2 million per trademark for each type of product, as well as profits, damages, attorney fees and the destruction of all existing products that infringe on Harley-Davidson’s trademark...

In light of this controversy, it seems that Formula One is choosing to stand its ground in expectation that the new logo is the best way forward for the brand. Rather than acquiesce, Formula One has announced that the logo is only the first step in a greater rebranding process...

Formula One, the international single-seat auto-racing series, unveiled its new logo yesterday, and everyone hates it. But, as they say, one man's logo debacle is another man's design lessons (or something), so let's take a look at what went wrong and what promotional products distributors and marketing consultants can learn from it...

Decorated histories, long winning streaks and zealous fan bases make for a tremble-inducing trinity of means to give college football teams an edge over their foes. But at a time when…