Automotive & Tools

Star Trek' License Plate, Frame Starts Controversy in Canada
July 14, 2017 at 2:36 pm

One Canadian "Star Trek" fan might find himself in the middle of a legal battle due to his license plate frame and vanity plate. Nick Troller, a Manitoba native, had a license plate frame that said "We are the Borg, resistance is futile," referring to a race of aliens from the "Star Trek" franchise. His…

Promo Marketing Announces 2016 Supplier Excellence Awards
July 18, 2016 at 6:32 pm

Promo Marketing, the Philadelphia-based source of product and marketing information for distributor sales professionals, is pleased to announce the first installment of its 2016 Supplier Excellence Awards. The annual Supplier Excellence Awards give distributors the ability to vote for their favorite suppliers in more than 40 hard goods and apparel categories. After thousands of votes were cast,…

Shapeways Adds Aluminum to 3-D Printing Materials
January 28, 2016 at 6:22 pm

According to, Shapeways continues to expand their materials lineup by adding aluminum. Slated to become their 54th material offering, aluminum has been perfected for the 3D printing process following a pilot program last year.

Artists Protest Big Business with Fake Advertisements
December 1, 2015 at 6:21 pm

This week, more than 150 global leaders are in Paris to discuss the issues of pollution, fossil fuel dependency and rising temperatures. A London-based anti-advertising group called Brandalism, which bills itself as "a revolt against corporate control of the visual realm," placed more…

Spirit of Detroit Dons Ford T-Shirt To Honor Volunteers
November 20, 2015 at 3:44 pm

It’s a new, blue look for the Spirit of Detroit statue. Ford Motor Co. has outfitted the sculpture with an 3XL T-shirt to celebrate 10 years of the Ford Volunteer Corps and the automaker’s “continuing commitment to the city.” Ford volunteers have worked on…

Easy Cruising: 3 Automotive Promotions That Work
June 1, 2015

Long work commutes and heavy traffic patterns cause automobiles to be second homes to some people, which means the automotive market is large for promotional products. We spoke to Janet Trachter, vice president of sales and marketing for Superex, Toronto, Canada, and Paul Dubois, general manager for Ready 4 Kits, Keene, N.H., to find out what three automotive promotional products sell best.