Automotive & Tools

Will Formula One be able to use Fanatics’ expertise in merchandising in order to convince fans and drivers of the viability of its rebranding effort? Will Fanatics be able to create merchandise that will appeal to an international audience after so much success in the vastly different American market? Time, of course, will tell...

Apparently, Affliction acknowledged the likeness, but only agreed to stop selling six of the allegedly infringing items. This was not enough for Harley-Davidson, as it is now seeking $2 million per trademark for each type of product, as well as profits, damages, attorney fees and the destruction of all existing products that infringe on Harley-Davidson’s trademark...

In light of this controversy, it seems that Formula One is choosing to stand its ground in expectation that the new logo is the best way forward for the brand. Rather than acquiesce, Formula One has announced that the logo is only the first step in a greater rebranding process...

Formula One, the international single-seat auto-racing series, unveiled its new logo yesterday, and everyone hates it. But, as they say, one man's logo debacle is another man's design lessons (or something), so let's take a look at what went wrong and what promotional products distributors and marketing consultants can learn from it...

Decorated histories, long winning streaks and zealous fan bases make for a tremble-inducing trinity of means to give college football teams an edge over their foes. But at a time when…

When we hear "Testarossa" we immediately think of Ferrari. And we're not exactly car buffs, so we would imagine that others do the same. Well, regardless of how common that word association is, a German court ruled that Ferrari has to relinquish its right to the name due to a lack of ongoing use. Remember…

One Canadian "Star Trek" fan might find himself in the middle of a legal battle due to his license plate frame and vanity plate. Nick Troller, a Manitoba native, had a license plate frame that said "We are the Borg, resistance is futile," referring to a race of aliens from the "Star Trek" franchise. His…

Look, decorating errors happen. Even the most zealous proofreaders miss things on occasion. We're understaffed and overwhelmed. We're all just trying to keep pace with the new speed of business. We get it. Except when it happens to, say, a $2.3 billion organization like the NFL. In that case, well, come on, you guys!...

Promo Marketing, the Philadelphia-based source of product and marketing information for distributor sales professionals, is pleased to announce the first installment of its 2016 Supplier Excellence Awards. The annual Supplier Excellence Awards give distributors the ability to vote for their favorite suppliers in more than 40 hard goods and apparel categories. After thousands of votes were cast,…

A promotional products distributor is seeking $300 million from Paris Business Products Inc., Westampton, N.J., for allegedly cheating it out of commission from a new jump-starter for cars. According to…