Awareness
November 29, 2018 at 2:05 pm
Larkshead produces circular logo patches that attach via Velcro to an attachment point on its otherwise blank shirts and hats. A brand can sell or distribute the patches to promote itself, and end-users can swap them out for a different logo patch...
November 13, 2018 at 12:32 pm
The Prince of Pot, otherwise known as Marc Emery, has proven to be a royal pain for upholders of the Quebec Cannabis Regulation Act, taking to downtown Montreal on Sunday to hawk branded merchandise affiliated with the province’s marijuana culture. The problem—or, rather, the point—is that it's now illegal to sell such goods in Canada...
October 25, 2018 at 1:39 pm
At only 8 years old, Kody Teet already possesses enough maturity and compassion that one could say plenty of adults should line up to hear her message. The Toledo, Ohio resident has become an anti-bullying crusader through her apparel-based take on a popular movie quote, issuing T-shirts that declare “You Can Sit With Us.” The…
August 30, 2018 at 12:04 pm
The Kroger Co. issued a press release this month announcing its plan to eliminate single-use plastic bags by 2025 as part of its Zero Hunger | Zero Waste pledge. The company said it will transition to reusable bags. Kroger isn’t the only company choosing to go more eco-friendly. We’ve covered large companies like Starbucks and Dunkin’…
August 22, 2018 at 12:54 pm
Exactly 50 days since Hawaii Governor David Ige’s signing of Act 104 revamped the sale and distribution of sunscreen products in the state, one might think that life in the “Paradise of the Pacific” would be, well, pacific. However, despite the ban on sunscreens that contain oxybenzone and octinoxate, all is not tranquil in the…
May 16, 2018 at 12:49 pm
The new Rainbow Mickey collection is a diversified assemblage of merchandise, all centered on an updated, rainbow-colored version of the iconic Mickey Mouse ears logo. This is some stylish merch, no doubt, and we expect to see plenty of folks wearing Rainbow Mickey gear during Pride Week celebrations...
February 9, 2018 at 2:53 pm
Imagine, as an American consumer well-versed in the guile that companies call on to market their wares, heading to a supermarket to satisfy a serious cereal craving and not, for example, seeing Toucan Sam beckoning patrons to buy Froot Loops or Dig’em Frog compelling them to select Honey Smacks. Would their absence, or that of…
February 9, 2018 at 2:34 pm
The IOC is very serious about restricting sponsorships, and even though the content might be as simple as a tweet or email blast, even if it says something as simple as “In the lead up to the Olympics, check out all of this great winter apparel”, that content could be in violation of Rule 40 and therefore subject to litigation...
January 25, 2018 at 1:38 pm
We here at Promo Marketing love hearing about big deals no matter whether they are the kind that yields financial windfall for companies, especially those within the promotional products industry, or are the sort that makes life on this third rock from the sun even more amazing thanks to their ingenuity. While the former variety…
January 22, 2018 at 1:17 pm
Owing to the rivalry between the Super Bowl-bound Eagles and the Dallas Cowboys, folks here in Philadelphia find it nearly impossible to commend individuals who have any affiliation with the Texas-situated franchise. (I know people who thought having Hall of Fame quarterback Troy Aikman, who spent his entire career with the Cowboys, as one of…
