Awareness

Chile Picking On Packaging In Battle Against Obesity
February 9, 2018 at 2:53 pm

Imagine, as an American consumer well-versed in the guile that companies call on to market their wares, heading to a supermarket to satisfy a serious cereal craving and not, for example, seeing Toucan Sam beckoning patrons to buy Froot Loops or Dig’em Frog compelling them to select Honey Smacks. Would their absence, or that of…

Olympics-Related Promotional Content is a Huge Risk: Here's Why
February 9, 2018 at 2:34 pm

The IOC is very serious about restricting sponsorships, and even though the content might be as simple as a tweet or email blast, even if it says something as simple as “In the lead up to the Olympics, check out all of this great winter apparel”, that content could be in violation of Rule 40 and therefore subject to litigation...

The World’s Largest T-shirt Is the Size of a Baseball Field
January 25, 2018 at 1:38 pm

We here at Promo Marketing love hearing about big deals no matter whether they are the kind that yields financial windfall for companies, especially those within the promotional products industry, or are the sort that makes life on this third rock from the sun even more amazing thanks to their ingenuity. While the former variety…

Dallas Cowboys Legend Darren Woodson Tackling Bogus Merch Through CounterFind Business
January 22, 2018 at 1:17 pm

Owing to the rivalry between the Super Bowl-bound Eagles and the Dallas Cowboys, folks here in Philadelphia find it nearly impossible to commend individuals who have any affiliation with the Texas-situated franchise. (I know people who thought having Hall of Fame quarterback Troy Aikman, who spent his entire career with the Cowboys, as one of…

Live From Las Vegas: Day Two at PPAI Expo
January 17, 2018 at 4:39 pm

We have all heard that what happens in Vegas should stay in the lauded resort city, but when it comes to the PPAI Expo, keeping quiet about the proceedings is akin to being a gazillionaire and not sharing a penny. Simply put, the gathering has so many enriching experiences that "mum" is definitely not the…

What Certain Locations' Water Shortage Crisis Could Mean for Apparel Suppliers
November 3, 2017 at 1:33 pm

“Water, water, everywhere,” Samuel Taylor Coleridge famously wrote in “The Rime of the Ancient Mariner,” providing in the 1834 poem a sentiment that science confirms, as water covers 71 percent of the Earth’s surface. Obviously a necessity in sustaining life, the liquid also plays a vital role in keeping consumers clothed. And although the aforementioned…

Michigan Woman Wonders How Her Name Ended Up on Shirt Remembering Heroin Overdose Victims
September 1, 2017 at 12:33 pm

In a June 2, 1897 New York Journal article, correspondent Frank Marshall White helped Mark Twain prove that accounts of his demise had been fabrications, with the famous writer, born Samuel Clemens, relaying that cousin James Ross Clemens’ compromised health had inspired theories that the far more famous member of the family had met his…

How a Major Charity Uses Nonprofit Promotional Items to Build Its Brand
June 27, 2017 at 4:18 pm

Fundraisers, walk-a-thons, pledge drives and so much more. These days, nonprofits have many ways to reach their prospective and long-time donors. And while we’d like to think that giving for giving’s sake is enough to reach fundraising goals, the reality is that nonprofits are increasingly relying on promotional products to increase brand awareness, and subsequently, increase donations...

Study Finds Reusable Bag Use Increased 210% After Plastic Bag Ban
May 24, 2017 at 1:18 pm

Thanks to the production of many television shows and motion pictures, California often receives a bad rap as a land of excess. Due to its population, that estimation can definitely extend to considerations of residents’ use of resources, particularly plastic products. In November, California became the first state to ban single-use plastic bags, but its…

Agency Trolls Trump With Merch Based on Anti-Trump McDonald's Tweet
March 22, 2017 at 11:59 am

It's so fascinating to live in an era where micro-moments immediately become merchandise. Even with the election cycle over, we're still seeing new politically motivated apparel every day. Last week, someone published an anti-Trump tweet from the official McDonald's Twitter account. The tweet called Trump "a disgusting excuse of a President," which caught a lot of…