Awareness

We have all heard that what happens in Vegas should stay in the lauded resort city, but when it comes to the PPAI Expo, keeping quiet about the proceedings is akin to being a gazillionaire and not sharing a penny. Simply put, the gathering has so many enriching experiences that "mum" is definitely not the…

“Water, water, everywhere,” Samuel Taylor Coleridge famously wrote in “The Rime of the Ancient Mariner,” providing in the 1834 poem a sentiment that science confirms, as water covers 71 percent of the Earth’s surface. Obviously a necessity in sustaining life, the liquid also plays a vital role in keeping consumers clothed. And although the aforementioned…

In a June 2, 1897 New York Journal article, correspondent Frank Marshall White helped Mark Twain prove that accounts of his demise had been fabrications, with the famous writer, born Samuel Clemens, relaying that cousin James Ross Clemens’ compromised health had inspired theories that the far more famous member of the family had met his…

Fundraisers, walk-a-thons, pledge drives and so much more. These days, nonprofits have many ways to reach their prospective and long-time donors. And while we’d like to think that giving for giving’s sake is enough to reach fundraising goals, the reality is that nonprofits are increasingly relying on promotional products to increase brand awareness, and subsequently, increase donations...

Thanks to the production of many television shows and motion pictures, California often receives a bad rap as a land of excess. Due to its population, that estimation can definitely extend to considerations of residents’ use of resources, particularly plastic products. In November, California became the first state to ban single-use plastic bags, but its…

It's so fascinating to live in an era where micro-moments immediately become merchandise. Even with the election cycle over, we're still seeing new politically motivated apparel every day. Last week, someone published an anti-Trump tweet from the official McDonald's Twitter account. The tweet called Trump "a disgusting excuse of a President," which caught a lot of…

It's been a busy week for promotional merchandise. Friday, we had Donald Trump's Presidential Inauguration, and its subsequent merchandise. And the next day, we had the Women's March. From Washington, D.C. to Paris, participants wore branded T-shirts, held eye-catching signs and donned custom hats. Here, we take a look at the best merchandise from the Women's March. 1.…

Imagine this: The event is going a lot better than you had expected. Everyone seems really excited about the new launch, and a bunch of the prospects in attendance have expressed interest in learning more about what you can offer. You have gathered lots of new, quality leads it seems! Even better, your chief marketing…

Chocolate Inn/Taylor & Grant, Hicksville, N.Y., provided mints and gum to Project Water, a nonprofit initiative that helps distribute drinking water to the homeless throughout Toronto. “We are proud to contribute to such an essential initiative, we look forward to participating next year,” said Danielle Dawson, vice president of national accounts for Chocolate Inn/Taylor &…

The Republican National Convention (RNC) is underway in Cleveland this week. Here, we've compiled a sampling of popular merchandise showcased on-site. T-shirts and Polos Since T-shirts are always a popular branded product, it's no surprise that they are center stage at the RNC. Most of the branding is straightforward and features the official elephant/guitar RNC 2016…