Awareness
Nike, Livestrong's largest partner for the past nine years, has announced that it will stop producing merchandise for the foundation, including the famed yellow wristband that the sportswear company first developed in 2004.
In the wake of Lance Armstrong’s admission that he used performance-enhancing drugs to win his record seven Tour de France titles, Nike took another step back from Armstrong and announced that it would stop manufacturing Livestrong-brand shoes and apparel at the end of this year.
Nike, Livestrong’s main corporate backer, will continue to fulfill its financial obligations to Livestrong, the cancer foundation started by Armstrong, through 2014, but will not renew the partnership, Livestrong said.
Lessons in cause marketing from the road races after the Boston Marathon bombing.
The Livestrong Foundation unveiled a new logo last week. Does this mean the company's iconic silicone bracelets are also due for a change?
EMT won three Silver Awards in the 2013 Suppliers Achievement Award Competition sponsored by Promotional Products Association International (PPAI). Sixty-one Gold and Silver winners were recognized during the annual awards presentation at The PPAI Expo 2013 at the Mandalay Bay Convention Center in Las Vegas, January 16, 2013.
Lance Armstrong's Livestrong Foundation is credited with popularizing promotional silicone bracelets as a fundraising tool. With the cyclist's reputation in ruins, will the product he turned into an international symbol suffer a similar fate?
Pantone chose emerald green as the color of 2013. Here's how to incorporate the new year's "it" color into your upcoming programs.
Many questions have arisen from the Lance Armstrong story. For our purposes, what does the future hold for silicone gel bracelets/awareness bands?
First Warning Systems’ has developed a Breast Tissue Screening Bra that could be more effective than mammograms.
Almost like a continuous monitoring system, the bra measures cell temperature changes associated with blood vessel growth that feeds tumors. How effective is the pattern recognition software that helps to identify suspicious changes that could signal a developing tumor?
Sharon, Massachusetts-based Charles River Apparel has donated proceeds from its Sept. 7 event where members of the management team, including president and owner Barry Lipsett, volunteered to be “dunked” for a cure by employees.