The Book Company Launches 'We Plant Trees' Corporate Giving Program
September 10, 2019 at 10:00 am

Doug Greenhut, president of Delray Beach, Florida-based The Book Company, recognized the obvious impact the company’s product line has on trees and the environment. That's why he decided to launch “We Plant Trees,” The Book Company’s first and ongoing corporate giving program that will donate a portion of proceeds each year to help plant trees…

Shinola Offers Journals Through The Book Company
October 11, 2016 at 6:57 pm

The Book Company, Delray Beach, Fla., announced an exclusive partnership with Shinola, a Detroit-based lifestyle brand with retail stores worldwide. Shinola’s line of U.S.-made journals is now available to the promotional products industry as of Oct. 1. Since 2012, Shinola products have…

13 Green Promotions to Celebrate Earth Day
April 6, 2016 at 2:59 pm

While it's been uncharacteristically cold here in Philadelphia, the first week of April still has brought chirping birds and blooming cherry blossoms. The start of spring also signifies that Earth Day is almost here, and if you're anything like us, you love the opportunity to give back to Mother Earth. Whether it's with eco-friendly products…

Evernote Shuts Down Branded-item Marketplace
February 5, 2016 at 4:25 pm

Evernote, the popular smartphone app for cross-platform note-taking, had tried its hand at physical products, like notebooks, backpacks and wallets. Now, after three years of selling these items, the company shut down its Evernote Market on Feb. 3. According to The Verge, some Evernote-branded items,…

15 Spring Promotional Products to Celebrate Groundhog Day
February 2, 2016 at 6:33 pm

While Phil doesn't exactly have the track record of a completely accurate weatherman, I am more than willing to proclaim we're in for an early spring this year. Ease your end-users into the changing of the seasons with these 15 spring-themed promotions so they're ready for everything from picnics to cherry blossom festivals...

Gemline Appoints Director of Account Management
December 10, 2015 at 4:34 pm

Gemline, Lawrence, Mass., has appointed Ross Dohrmann as director of account management. He will be focused on program channels, direct-mail channels, wholesale channels and new business opportunities. Dohrmann brings strategic sales and management experience to this new role. For more information on Gemline, visit

Toronto Transit Commission Hopes to Raise Funds Through Merchandise
December 7, 2015 at 6:38 pm

Whether it's for a tourist looking to commemorate his or her trip or a Toronto native showing city pride, Toronto Transit Commission (TTC) memorabilia, including T-shirts, prints, pillows and more, is easy to find. However, the TTC doesn't make any money from…

Marvel to Merchandise Adult-targeted Characters
November 23, 2015 at 4:13 pm

As focus continues to grow on Marvel’s adult-focused characters through various Netflix series, Marvel and Disney Consumer Products have announced new merchandise plans for these characters, including Daredevil, The Punisher, Jessica Jones and Deadpool. This new development addresses a key Marvel strategy to tap into the…