Books

McDonald's Thinking Outside the Box with Recent Happy Meal Promotion
December 6, 2013

During the first two weeks of November 2013, McDonald’s made a dramatic shift away from its typical Happy Meal offerings. In place of plastic toys based on cartoon and movie characters, Happy Meals featured books. Each limited-edition children’s book brought nutrition and imagination to millions of kids who received them.

Missy Salaam Promoted at The Book Company
August 20, 2013

The Book Company announced the promotion of Missy Salaam to account manager. In her new role, Salaam will oversee all aspects of her newly assigned, dedicated account base, including creative research on specific distributor opportunities, proactive education on book and journal applications, and attending industry events.

Debbie Levine Promoted at The Book Company
June 17, 2013

The Book Company, Delray Beach, Fla., the leading supplier of books to the promotional products industry, announced the recent promotion of Debbie LeVine to account manager.

The Book Company Gets Personal with Holiday Gift Wrap
October 18, 2012

Books and journals have always been big sellers for the holiday season, but now The Book Company, headquartered in Delray Beach, Fla., makes the gift-giving process easier with new gift-wrapping and fulfillment services.

Industry Veteran Missy Kilpatrick Joins The Book Company
September 10, 2012

The Book Company, the leading supplier of books and journals to the promotional products industry located in Delray Beach, Fla., has hired Missy Kilpatrick, CAS, an industry veteran with nearly 20 years of experience, as vice president of business development.

The Book Company Offers Custom Solutions for Larger Promotions
July 23, 2012

The Book Company has added custom publishing solutions for larger promotions to the company's product offerings. The company has partnered with major publishing houses to create exclusive, custom published books and book excerpts for larger promotions.