Books

Toronto Transit Commission Hopes to Raise Funds Through Merchandise
December 7, 2015 at 6:38 pm

Whether it's for a tourist looking to commemorate his or her trip or a Toronto native showing city pride, Toronto Transit Commission (TTC) memorabilia, including T-shirts, prints, pillows and more, is easy to find. However, the TTC doesn't make any money from…

Marvel to Merchandise Adult-targeted Characters
November 23, 2015 at 4:13 pm

As focus continues to grow on Marvel’s adult-focused characters through various Netflix series, Marvel and Disney Consumer Products have announced new merchandise plans for these characters, including Daredevil, The Punisher, Jessica Jones and Deadpool. This new development addresses a key Marvel strategy to tap into the…

McDonald's Thinking Outside the Box with Recent Happy Meal Promotion
December 6, 2013

During the first two weeks of November 2013, McDonald’s made a dramatic shift away from its typical Happy Meal offerings. In place of plastic toys based on cartoon and movie characters, Happy Meals featured books. Each limited-edition children’s book brought nutrition and imagination to millions of kids who received them.

Missy Salaam Promoted at The Book Company
August 20, 2013

The Book Company announced the promotion of Missy Salaam to account manager. In her new role, Salaam will oversee all aspects of her newly assigned, dedicated account base, including creative research on specific distributor opportunities, proactive education on book and journal applications, and attending industry events.

Debbie Levine Promoted at The Book Company
June 17, 2013

The Book Company, Delray Beach, Fla., the leading supplier of books to the promotional products industry, announced the recent promotion of Debbie LeVine to account manager.

The Book Company Gets Personal with Holiday Gift Wrap
October 18, 2012

Books and journals have always been big sellers for the holiday season, but now The Book Company, headquartered in Delray Beach, Fla., makes the gift-giving process easier with new gift-wrapping and fulfillment services.

Industry Veteran Missy Kilpatrick Joins The Book Company
September 10, 2012

The Book Company, the leading supplier of books and journals to the promotional products industry located in Delray Beach, Fla., has hired Missy Kilpatrick, CAS, an industry veteran with nearly 20 years of experience, as vice president of business development.