Books

The Honolulu Authority for Rapid Transportation will no longer use promotional products to educate citizens about the city's planned rail transit project, according to CEO Dan Grabauskas. The project had been criticized by former Gov. Ben Cayetano in March, calling the promotional products "an abuse of taxpayer money."

New Britain, Connecticut-based FirstPoint International LLC, also known as the Better Life Line, has changed its corporate name to Better Life Industries LLC.

The Book Company, Delray Beach, Fla., today announced the addition of hundreds of new baby and children's book titles to the company's already extensive product offerings.

The Book Company, Delray Beach, Fla., announced that it has partnered with Barnes & Noble to supply their exclusive ecosystem journals to the promotional product industry.

Autumn. The season of falling leaves, Jack-o-lanterns, turkeys and Promo Marketing's Buyer's Guide.

The Book Company announced an exclusive partnership with Èccolo Ltd., a manufacturer and importer of retail-quality journals and notebooks, to the promotional products industry.

After more than a decade of successfully selling published books as promotional products, The Book Company announced the introduction of a completely new product category—fine journals and notebooks.

This month's My Best Promotion shows how one distributor whipped up a popular self-promotion piece based around a cookbook.

Whether for business or pleasure, the recovering travel and hotel industries provide promotional profits.

Delray Beach, Florida-based The Book Company announced it now offers custom book jackets for a minimum order of 50 copies at the same price as their popular Promo-Page Insert. “Custom book Jackets can be created for most any currently published hardcover book,” said Doug Greenhut, president.