Books

Autumn. The season of falling leaves, Jack-o-lanterns, turkeys and Promo Marketing's Buyer's Guide.

The Book Company announced an exclusive partnership with Èccolo Ltd., a manufacturer and importer of retail-quality journals and notebooks, to the promotional products industry.

After more than a decade of successfully selling published books as promotional products, The Book Company announced the introduction of a completely new product category—fine journals and notebooks.

This month's My Best Promotion shows how one distributor whipped up a popular self-promotion piece based around a cookbook.

Whether for business or pleasure, the recovering travel and hotel industries provide promotional profits.

Delray Beach, Florida-based The Book Company announced it now offers custom book jackets for a minimum order of 50 copies at the same price as their popular Promo-Page Insert. “Custom book Jackets can be created for most any currently published hardcover book,” said Doug Greenhut, president.

Amsterdam, New York-based Noteworthy is ready to take orders for K-R memo books. New pricing is available upon request. According to owner Carol Constantino, "We owe our swift progress to our good fortune in hiring key K-R personnel and relocating them to Amsterdam, New York. I never saw us get a machine up and running this fast, but we're ready to take orders immediately."

Beacon Promotions announced Sharon Schiffelhuber joined the company this April as its vice president of sales in the Eastern regions.

Promotional products industry veteran Todd P. Nussinow, MAS has been appointed Director of Sales for Lewiston, Maine-based Plannerstore, a promotional products supplier/manufacturer, specializing in planners, journals, dated products and the Farmers Almanac. Born and raised in Lewiston, Maine, Nussinow graduated from the University of Maine at Orono with a bachelor’s in business administration.

Delray Beach, Florida-based The Book Company recently launched a green-specific Web site (books4greenliving.com) to help showcase the company’s vast array of earth friendly book titles, said Doug Greenhut, president. “Books related to green issues are smart promotional products because they clearly tie-in to a company’s green message,” said Greenhut. “A book on recycling may fit a waste management company’s message, a book about saving energy can be used to promote a power company’s agenda and a book titled, ‘Greening Your Office’ may perfectly support a promotion for an office supply company,” he added. “Beyond the standard promotional product made of recycled materials, green