Caps and Headwear

What's Trending in Promotional Hats and Headwear (and How to Sell It)
August 21, 2019 at 9:26 am

In case you haven’t noticed, hats are having a moment. From the giant Jacquemus straw hat Rihanna and Jessica Chastain donned all last summer, to the Dior visor Kim Kardashian showcased on Instagram, to Hidden Valley Ranch’s must-have branded dad hat, headwear has become the latest must-have fashion accessory. We can't say we're surprised...

BIC Graphic North America Enters Partnership With Cap America
August 1, 2019 at 11:43 am

BIC Graphic North America, Clearwater, Fla., announced that it has formed a new partnership with Cap America, Fredericktown, Mo. Beginning tomorrow, BIC Graphic will stock 11 Cap America styles. It was exactly a month ago that that BIC Graphic announced a similar partnership with HanesBrands Inc., which marked the supplier's first foray into the soft goods category...

Taco Bell Teams Up With T-Mobile for ‘T-MoBell’ Stores, Merch
July 17, 2019 at 1:38 pm

Wordplay comes with the territory of covering the promotional products industry, as companies are fond of distinguishing themselves via catchy puns and quirky titles in their marketing. Taco Bell and T-Mobile are sating our desire for a smile-inducing bit of wit—and all the accompanying merch—through their T-MoBell pop-up stores set to open next week. https://twitter.com/TMobile/status/1151142831387398144…

KFC’s New Promotional Hat Is Perfect (But You Can Get It Only in Russia)
July 11, 2019 at 1:29 pm

We can always count on Kentucky Fried Chicken (KFC) not only to cater to our carnivorous cravings but also to come up with compelling marketing campaigns. This time around, the brand is expanding its Russian presence through a promotional hat that, yes, is a bucket hat, and yes, can double as an actual fried chicken bucket...

Krispy Kreme’s Enormous Times Square Flagship Store Will Have Branded Merchandise, Stadium Seating
June 11, 2019 at 1:34 pm

Thanks to Krispy Kreme, there will be no summer news slump, as the doughnut company and coffeehouse chain announced yesterday that it will open a gargantuan Times Square flagship store, with a branded merchandise selection that's nearly as appetizing as a fresh hot original glazed. https://twitter.com/krispykreme/status/1138068300569595905 Totally going against the stance from Roman playwright Plautus…

EMT's 'PROMO AF' Campaign Raises $1,400 for the National Kidney Foundation
May 22, 2019 at 1:15 pm

EMT, Indianapolis, has announced that its PROMO AF campaign has raised $1,400 in proceeds for the National Kidney Foundation. Funds were raised through the sale of swag boxes containing PROMO AF hats, patches and Phone Loops, along with a matching donation from EMT. “We are overjoyed that we were able to harness the power of…

Trump Campaign Manager Says MAGA Hats Nearing One Million Sold, $45M in Revenue
May 1, 2019 at 11:49 am

President Donald Trump's re-election campaign manager, Brad Parscale, has finally given us some metrics on Trump's MAGA hats. According to Newsweek, Parscale spoke to CBS News' "Face the Nation" about the role that Trump's supporters have played in his campaign. The Make America Great Again…

The Best Promotional Products From the Enormous Merch Store at The Masters
April 10, 2019 at 2:00 pm

At this time of year, there is no going wrong when it comes to being hooked on sports, as baseball, hockey, basketball and golf give us many occasions to celebrate amazing feats. With respect to the last member of that quartet, end-users can also make great use of related merchandise, and no event provides a…

Let's Rank the 2019 NFL Draft Hats: The Good, The Bad and The Embroidered
April 3, 2019 at 12:23 pm

The MLB season might have kicked off last week (here we go, Phillies!), but it's the NFL that has our attention this week. New Era designed this year's official 2019 NFL draft hats, so you know what that means: a good ol' fashioned Promo Marketing ranking! The 2018 NFL draft hat collection will be hard…

Official Space Force Merchandise Is Here After All
February 26, 2019 at 10:56 am

President Trump has thrown around the idea of the "Space Force" as the sixth branch of the military for a couple of years now. Some laughed off the idea, even when there was a campaign in August where Trump supporters could vote on designs for future Space Force merchandise. But last week, Space Force was…