Caps and Headwear
Stephen Willwerth, vice president of new business at SVS Marketing, has created campaigns for some of the most beloved intellectual properties in the world. Here’s how he combined printed and promotional products to bring the excitement of a classic animated film to life...
In 2011, JSTOR, the academic journal site, started selling branded products like T-shirts, hats, stickers and even a "future scholar" onesie after seeing a college student's JSTOR tattoo, according to Input Magazine. In 2018, JSTOR took its merchandise platform down to find a new vendor. That hiatus was extended by the pandemic. During that break, JSTOR merch became almost mythical online. Now, the merch is back...
The pandemic expedited the growth of the digital retail world, forcing promo distributors and their customers to quickly ramp up their online presence. But to truly stand out in an inundated virtual world of ads, marketing and more, distributors must stay on trend with their headwear offerings in order to achieve the best ROI possible for everyone...
Cap America Inc. announced the additions of two multi-line sales representatives: Chris Yoder of 5Y Marketing and Valerie Spiller of Elite Marketing. 5Y Marketing is a multi-line rep agency that will serve Cap America customers in Wisconsin. Elite Marketing is a multi-line rep agency providing service in the state of Illinois...
When you think of headwear, you might conjure up images of baseball or trucker caps, but it’s likely bandannas also come to mind. Blank bandannas are ripe for customizing with fun artwork, logos, colors and more. It's a guaranteed way to secure business and knock any branded campaign out of the park, and there are four great imprinting options...
Cap America Inc. announced that it has added Joel Krane to its sales team as national sales manager. Krane will work alongside current national sales manager Lauren Allen to help establish, maintain and grow sales within the company’s promotional division. He has 30 years of experience in the promo industry, on both the distributor and supplier side...
You know how there's always an unofficial Song of the Summer—the song with just the right vibes for that specific moment in time? Think Rihanna's "Umbrella" in 2007 or Robin Thicke's "Blurred Lines" in 2013. (Man, we're getting old.) Well, if there was a promo version of the Song of the Summer, it'd be Ball Park's latest promotional product...
National Pizza Party Day is May 20, and Pizza Hut is celebrating with a fun online promotion. Well, Pizza Hut Australia, anyway. (While there's plenty of NPPD fanfare around the internet, U.S. Pizza Huts do not appear to be partaking.) Regardless, the promotion involves an online prize wheel, branded merchandise and a nostalgic pop culture tie-in...
If you were spooked by the idea of virtual merchandise eventually replacing the physical kind, well, this should calm your nerves: Even the biggest names in non-fungible tokens (NFTs) and cryptocurrency are using real branded merchandise. A lot of it. Bored Ape Yacht Club, for example, has a full online store stocked with...
Cap America Inc. announced the acquisition of Minnesota-based custom knitwear company Wear-A-Knit. The terms of the acquisition were not disclosed. Wear-A-Knit produces USA-made knitwear for the promotional products and sporting goods industries. Founded in 1977, the company has had two major expansions, the most recent being the company’s purchase of Stitch-It Designs...