Computer & Electronics

Two Steps To Content Your Ideal Clients Want To Read
July 29, 2021 at 2:27 pm

Content has become the hottest marketing topic these days, and for good reason: It can connect you to the right audience, build your credibility and authority, and help you get found on the internet. However, this doesn’t mean that posting random blog posts or videos with no theme or purpose is all you need to…

How Brands like Pizza Hut Harness The Idea of 'Newstalgia' For Timeless Promos
July 29, 2021 at 2:03 pm

It’s funny how nostalgia works, at least when it comes to marketing. Look at fashion trends, sports uniforms and business logos. Something hits the scene as the hot new thing, then it becomes the norm, then it becomes old. And then, after a little dormancy, it becomes fresh again as a new generation “discovers” and…

'Space Jam' Promotional Merchandising Blitz Includes 91,000 Collectable NFTs
July 15, 2021 at 11:09 am

In partnership with newly launched NFT site Niftys, “Space Jam: A New Legacy” has issued 91,000 NFTs to promote the film's release. As Richard Lawler from The Verge cleverly puts it, this has “more of a breakfast cereal prize giveaway vibe than a hunt for a golden ticket"...

Nike and Xbox's 'Space Jam' Kit Is a Slam Dunk on So Many Levels
July 13, 2021 at 10:53 am

Warner Bros. has 200 licensing partners for "Space Jam: A New Legacy." The latest merchandise to come out of that is a co-branded kit from Nike and Xbox that combines footwear, gaming and direct mail, appealing to fans and influencers alike. The attention to detail here is out of this world...

The Dodgers Are Raffling Off a World Series Ring and a World Series Ring NFT
July 12, 2021 at 10:58 am

Major League Baseball recently announced a partnership with Candy Digital, which specializes in “digital collectibles.” As part of that partnership, the Los Angeles Dodgers are auctioning a 2020 World Series ring NFT along with a real one. It underscores the possibilities in combining digital and physical merchandise...

Facebook's Proposed AR Device Looks Like a Regular Baseball Hat
July 9, 2021 at 12:00 pm

Facebook is betting that taking apparel we already wear and integrating augmented reality technology might be what finally allows the tech to embed itself in mainstream culture. The company filed for a patent in 2019 for a baseball hat with a “display subsystem” on the brim, which can be folded up or down...

Lil Nas X's Roblox Digital Merchandise Sales 'Creeping Towards 8 Figures'
July 8, 2021 at 12:04 pm

Online video games have enormous user bases, and that has prompted artists to “perform” livestreamed concerts within the games. Lil Nas X performed in Roblox in December, racking up more than 33 million views and a digital merchandise haul reportedly “creeping toward eight figures"...

Researchers Use Inkjet Technology to Print Conductive Material on Textiles
June 23, 2021 at 11:14 am

Researchers at North Carolina State University have found a way to print layers of electrically conductive ink onto polyester fabric at room temperature, creating a new method of manufacturing wearable tech that uses inkjet printing technology. “Inkjet printing is a rapidly advancing new technology that’s used in flexible electronics to make films used in cellphone…

How 'Digital Merchandise' Can Complement Real-World Branded Items
June 17, 2021 at 11:32 am

In the world of video games, you want your digital alter ego to look like you, or at least a version of you. That’s why apparel companies and retailers are starting to make “digital merchandise,” i.e. clothes for your video game character online. PacSun just rolled out a whole line of branded “apparel” in Roblox...

LinkedIn Company Pages: Why You Need One
June 17, 2021 at 10:28 am

Considering the promo distributor business is a B2B, account-based type of business, as a distributor, your time is best spent on LinkedIn. While there are many people teaching how to use LinkedIn to get more business, few are talking about the great benefits of LinkedIn Company Pages...