Computer & Electronics

Otter Products Continues Day of Giving During Pandemic
April 15, 2021 at 10:58 am

In the midst of a global pandemic, one thing remains constant: Otter Products, Fort Collins, Colo., will close its doors in all global locations for a day of volunteering—safely in-person and virtually. In partnership with the OtterCares Foundation, closed2open pauses all Otter Products operations around the world for one day to allow employees to make…

Why Is Internet Marketing Important for Distributors?
April 9, 2021 at 10:57 am

In the promotional products business in particular, the online component of marketing is hugely important for growing your client base and sales. There are three reasons why internet marketing is critical to the success of your promo business. Let's look at those reasons and how you can use them to your advantage...

Fiat Introduces Google Co-Branded Line of Cars (That Come With Branded 'Welcome Kits')
April 5, 2021 at 12:13 pm

Fiat debuted a special edition of cars that include Google Assistant technology, complete with Google branding throughout and a promotional “welcome kit” for buyers. The Fiat 500 “Hey Google” line of vehicles feature Google technology throughout, like a dashboard touchscreen and Bluetooth connectivity for things like...

5 Reasons to Rebrand Your Distributor Business
March 25, 2021 at 12:46 pm

Your online brand needs to effectively communicate what you do, who you help and the value of doing business with you. If your website and social media profiles are not up to the task, you may be missing out on new ideal clients, repeat sales and other important opportunities. Here are five reasons you might want to consider a rebrand...

New alphabroder.com Offers Enhanced Customer Experience
March 16, 2021 at 10:43 am

The new alphabroder.com delivers a superior customer experience with redesigned home page navigation, quicker access to account information, enhanced product pages, an upgraded shopping cart and a more intuitive checkout. The redesigned website is now available to all customers. The new alphabroder.com is now live, with redesigned pages, giving users timely…

Amazon Music Adds In-App Merchandise Store for Artists, Exclusive Collections
March 12, 2021 at 11:45 am

Amazon is making another push into the branded merchandise world by launching a built-in e-commerce platform on Amazon Music featuring exclusive products from big-name acts like Lady Gaga and Billie Eilish. What's really interesting is if and how the move integrates the company's Merch by Amazon capabilities...

The Search for Softer T-shirts: Researchers Use 3-D Imaging to Measure Garment Friction
March 10, 2021 at 12:22 pm

Have you ever bought a shirt online, thinking everything would be perfect once it arrives, only to find that it’s itchier than you had hoped? Researchers at NC State University have developed a way to analyze and quantify a garment’s friction using 3-D imaging in an attempt to scientifically identify fabric softness...

Twitter Is Testing an E-Commerce Shopping Feature on Tweets
March 9, 2021 at 11:10 am

Twitter is trying out a new shopping feature that would make it easier for users to shop e-commerce platforms directly from the platform. The new “Twitter Card” tweet format would include a “shop” button and product details directly embedded into the tweet itself...

Google, Amazon and Social Media Sites Ban Face Mask Ads, Making PPE Sales Difficult
March 4, 2021 at 10:22 am

Online platforms like Facebook, Google and Amazon have made it nearly impossible (or actually impossible) to sell or advertise face masks, creating problems for suppliers, distributors and even some end-buyers. Two distributors shared their experiences and how they've worked around the advertising bans...

Tinder Wants to Make Its Own Line of 'Tinder Made' Smartphone Accessories, Apparel and More
February 15, 2021 at 1:38 pm

If you use Tinder as a dating app, you want to protect your phone, right? If your phone cracks or breaks, it’d be hard to find love. Tinder is looking to solve that problem with its own proprietary mobile accessories (and other items), based on a U.S. Patent and Trademark Office application for “Tinder Made” products that was accepted on Jan. 20...