Computer & Electronics

Why Facebook Is Using Less Blue in Its Branding
May 2, 2019 at 1:28 pm

Despite the overwhelming regard for blue in the world of color psychology and its vast presence in commercial logos, Facebook announced it is moving away from the hue in favor of more white for its mobile app layout and interface, with the same change coming to its desktop site in the coming months. Why the change?...

Scooters Are Somehow Cool Again, So Maybe Give Branded Scooters a Try
April 24, 2019 at 11:02 am

Scooters—once thought of as the forgotten child in the bicycle and skateboard family that only had a place in the hearts of children and Google employees traveling throughout the office in a display of high tech whimsy—have grown up. Like any evolution or maturation, the scooter is a far cry from the simple, rattly, metal…

Be Careful Before You Upgrade to Windows 10
April 5, 2019 at 1:32 pm

Question: I have QuickBooks Premier 2015. I want to upgrade to Windows 10. Will that work? Answer: I’m so glad you asked before upgrading. Technology is both a blessing and a curse, and making changes in one program can impact older programs negatively and cause them to stop working. That would be the case in…

How Promo Products Carry On in the Digital Age
March 25, 2019 at 11:34 am

Near-Field Communication (NFC) technology has crossed paths with promotional products, and it’s really exciting! With the addition of NFC technology to promotional products, the possibilities are near limitless. It gives new life to the industry, and you’ll quickly see why. First, let’s start off by defining what exactly NFC technology is. What exactly is NFC?…

A Primer on USB 3 for Tech Products, Which Is More Confusing Than You May Think
February 27, 2019 at 1:47 pm

USB 3 technology, also known as USB-C, has been something we've reported about extensively due to its status as the latest and greatest in USB technology, with countless products now using it for its fast download/upload ability. We've also reported on Apple's reluctance to incorporate the tech on its iPhones despite using it on iPads…

Nike's Broken Self-Lacing Shoes and a Lesson in Tech-Integration
February 25, 2019 at 1:55 pm

In 'Back to the Future Pt. II' we were all promised that, in the future (which is now the past, actually), we'd all have self-lacing shoes. It turned out to be a bit of a self-fulfilling prophecy, as Nike made the shoes Marty McFly wore in the year 2015 as a promotional product. As these…

Mastercard Releases 'Sonic Brand' Digital Branding, and It's Kind of Weird
February 20, 2019 at 2:30 pm

Mastercard has been doing some work to revitalize the brand and get the kids really amped up on credit card spending. Last month, Mastercard dropped the text from its logo, switching to a very trendy, minimal design featuring the classic interlocked circles. Rather than subtracting even more from Mastercard’s current brand identity, the company is…