Computer & Electronics
September 8, 2016 at 5:47 pm
Yesterday, Apple introduced the newest version of its iPhone, and though it isn't a huge step from the previous 6S model, it does have a few new design features that stand out. And though these features are relatively minor, they could have a lasting effect in the promotional products industry. So, for those who might have…
August 31, 2016 at 6:28 pm
According to Digital Trends, Apple might be launching wireless headphones with the iPhone 7. We've reported previously on Apple's decision to remove the headphone jack. But, could "AirPod" headphones be the next Apple frontier? MacRumors uncovered a certificate referencing the "AirPods," but the documentation is lacking in any major details. However, Apple Inc. is listed as…
August 25, 2016 at 3:07 pm
Skullcandy, the Park City, Utah-based headphone and audio accessory brand, announced the termination of a previously announced merger with Incipio LLC, instead opting to enter a new agreement with Mill Road Capital Management LLC. The agreement includes outstanding shares of common Skullcandy stock going for $6.35 per share, making the total approximately $196.6 million, according…
August 19, 2016 at 6:12 pm
Fitness trackers can be a good way to keep track of goals, train, and even save a life. And, with some fast food restaurants looking to provide healthier options for customers (especially kids), it makes sense that McDonald's Corp., Oak Brook, Ill., would give out fitness trackers in Happy Meals. But, the fast food restaurant…
August 17, 2016 at 3:53 pm
Chances are, many of you own a promotional USB product, like a phone charger or flash drive. You probably have sold them to end-buyers as promotional items on multiple occasions, too. And for good reason—they work as long-lasting, useful promotions. And, an increasing amount of companies are implementing USB Type-C products due to their increased…
August 16, 2016 at 5:41 pm
Toddy Gear, Chicago, announced the launch of its full-featured and mobile-friendly website, www.toddypromo.com. The company designed this new site to provide the ultimate user-friendly experience with improved functionality throughout and an extensive list of new features, including 3-D virtuals for select products. The site enables visitors to access detailed product information, options, all product specification…
August 9, 2016 at 5:24 pm
More than 100 technologists and business leaders will meet next week in San Francisco at the PPAI Technology Summit. This is largest-ever gathering of industry technology leaders. You can view the PPAI Technology Summit agenda here. The summit will include discussions on search engine optimization, security, project management and about a dozen other relevant topics, including industry…
August 4, 2016 at 1:50 pm
As we discussed last week, augmented reality apps, like the immensely popular "Pokemon Go," are on the rise. Tech giants basically are throwing money at augmented reality development. Now, Pantone just released a new app, Pantone Studio, for the iPhone on Tuesday. The app includes color guides, and, even cooler, a "color picker," which allows…
July 27, 2016 at 5:45 pm
As we've seen with the unbelievable popularity of "Pokemon Go", people love augmented reality—or AR—when it's done right. (The hundreds of kids descending on Central Park for one Pokemon is a good example.) For this year's Comic-Con in…
July 26, 2016 at 5:35 pm
A/B testing is one of the most underutilized opportunities by promotional firms today. It’s also something you need to know about to help your clients succeed online. Fortunately, understanding A/B testing is not that complicated. Implementing it is easy, too. Consider this example: What subject line generates more clicks to your website? "20 percent off…
