Computer & Electronics

How Promo Products Carry On in the Digital Age
March 25, 2019 at 11:34 am

Near-Field Communication (NFC) technology has crossed paths with promotional products, and it’s really exciting! With the addition of NFC technology to promotional products, the possibilities are near limitless. It gives new life to the industry, and you’ll quickly see why. First, let’s start off by defining what exactly NFC technology is. What exactly is NFC?…

A Primer on USB 3 for Tech Products, Which Is More Confusing Than You May Think
February 27, 2019 at 1:47 pm

USB 3 technology, also known as USB-C, has been something we've reported about extensively due to its status as the latest and greatest in USB technology, with countless products now using it for its fast download/upload ability. We've also reported on Apple's reluctance to incorporate the tech on its iPhones despite using it on iPads…

Nike's Broken Self-Lacing Shoes and a Lesson in Tech-Integration
February 25, 2019 at 1:55 pm

In 'Back to the Future Pt. II' we were all promised that, in the future (which is now the past, actually), we'd all have self-lacing shoes. It turned out to be a bit of a self-fulfilling prophecy, as Nike made the shoes Marty McFly wore in the year 2015 as a promotional product. As these…

Mastercard Releases 'Sonic Brand' Digital Branding, and It's Kind of Weird
February 20, 2019 at 2:30 pm

Mastercard has been doing some work to revitalize the brand and get the kids really amped up on credit card spending. Last month, Mastercard dropped the text from its logo, switching to a very trendy, minimal design featuring the classic interlocked circles. Rather than subtracting even more from Mastercard’s current brand identity, the company is…

eXtendTech Welcomes Dino Bangiorno as Director of Distributor Applications and Services
February 15, 2019 at 2:04 pm

Dino Bangiorno has joined eXtendTech, a Montville, New Jersey-based NetSuite solution provider with a focus on the promotional products industry, as the director of distributor applications and services. Bangiorno has more than 17 years of experience in the promotional products industry and is the former application development team lead…

Apple Came So Close to Putting USB-C on iPhones This Year
February 14, 2019 at 1:59 pm

Here's a very timely Valentine's Day poem for you: Roses are red Iowa State is the Cyclones We're never going to get USB-C on iPhones This is something we've been monitoring for a while. Every time there are rumblings of a new iPhone, we wonder whether Apple will get with the trend (a trend it…

The $30,000 Grammys Gift Bag for 2019 Has Some Weird, Wonderful Stuff
February 7, 2019 at 1:29 pm

We are pretty fond of misnomers around here, with Frederic Chopin’s “Minute Waltz,” which takes no fewer than 90 seconds to play, among our favorites. Since the Grammy Awards “gift bag” has come to include items valued at more than $30,000, we are tempted to add it to our misnomers list, as that thing has come to fit enough stuff to give Santa’s sack a run for its money...