Computer & Electronics

Lil Nas X's Roblox Digital Merchandise Sales 'Creeping Towards 8 Figures'
July 8, 2021 at 12:04 pm

Online video games have enormous user bases, and that has prompted artists to “perform” livestreamed concerts within the games. Lil Nas X performed in Roblox in December, racking up more than 33 million views and a digital merchandise haul reportedly “creeping toward eight figures"...

Researchers Use Inkjet Technology to Print Conductive Material on Textiles
June 23, 2021 at 11:14 am

Researchers at North Carolina State University have found a way to print layers of electrically conductive ink onto polyester fabric at room temperature, creating a new method of manufacturing wearable tech that uses inkjet printing technology. “Inkjet printing is a rapidly advancing new technology that’s used in flexible electronics to make films used in cellphone…

How 'Digital Merchandise' Can Complement Real-World Branded Items
June 17, 2021 at 11:32 am

In the world of video games, you want your digital alter ego to look like you, or at least a version of you. That’s why apparel companies and retailers are starting to make “digital merchandise,” i.e. clothes for your video game character online. PacSun just rolled out a whole line of branded “apparel” in Roblox...

LinkedIn Company Pages: Why You Need One
June 17, 2021 at 10:28 am

Considering the promo distributor business is a B2B, account-based type of business, as a distributor, your time is best spent on LinkedIn. While there are many people teaching how to use LinkedIn to get more business, few are talking about the great benefits of LinkedIn Company Pages...

Xbox Will Release Console-Shaped Mini Fridges After Twitter Victory
June 14, 2021 at 12:24 pm

Microsoft will begin selling branded mini fridges that look like its Xbox Series X. This is all happening because the company won a Twitter contest that ranked branded Twitter accounts. Xbox’s general manager of marketing tweeted in April that if fans boosted Xbox over Skittles, they would start producing the mini fridges...

Technologist Eric Granata Joins Brand Fuel as Chief Technology Officer
June 14, 2021 at 11:31 am

Eric Granata, CAS, will join Brand Fuel as chief technology officer to assist with the company’s growth. Granata will be invested in expanding Brand Fuel’s online store programs, marketing and business development initiatives, and cybersecurity enhancements...

How an English Soccer Team Is Using Augmented Reality on Its New Jerseys
June 2, 2021 at 11:45 am

With augmented reality technology, an ad is more than an ad. In this case, a shirt is much more than a shirt. This shirt in particular is the official jersey for English Premier League team Southampton F.C., which is using AR technology to give fans more than just a way to rep their favorite team...

Balenciaga's PlayStation 5 Apparel Costs More Than the Actual Console
June 2, 2021 at 11:30 am

It’s been darn near impossible to find a PlayStation 5 for sale. Gamers have also noticed that the consoles are getting more expensive due to their power and output. A PS5 with a disc drive will cost you $499—but that’s still less than a PS5 co-branded Balenciaga shirt...