Custom Apparel

IMS LLC worked with McDonald's to create a variety of branded apparel to promote the international rollout of its mobile ordering technology. Read on as Mark Lenox, vice president of merchandising and design for IMS, tells us more about the launch’s success and gives advice on delivering complex branded apparel orders...

Creating innovative, high-end retail products to match client expectations is no easy feat, so Boundless Network relies on its own network of decorators to create end results that not only elevate brands, but develop creative apparel that becomes their target audience’s favorite garment. Here's how one such T-shirt came together...

For a mortgage company client's fall line in its online store, the American Solutions for Business team created a hoodie decorated with a unique laser applique process. Here's how that led to a best-selling piece of branded apparel for the customer and $11,000 in sales for ASB...

Bret Mealing, owner of SC Embroidery & Screenprinting, a promo distributor and decorator based in Columbia, S.C., explained how he expanded his apparel decoration business and helped a nonprofit create a branded merchandise program that grew into the organization's second-largest revenue stream...

Jason Sudeikis accepted a Golden Globe while wearing a branded hoodie featuring his sister's business. That was probably the best promotional product of the week, but we've got five more for you today, including Tommy Wiseau boxers, some fun Minor League Baseball merch and more...

In January, Amazon quietly purchased Selz, a small Australian startup that, like Shopify, allows businesses to easily set up online stores. What exactly the company plans to do with Selz is still unclear, but we have some guesses—an obvious one, and a speculative one with branded merchandise implications...

This year, we've gone deep on a variety of topics related to the promotional products industry. Some of them have been heavy, some have been more optimistic, and some have been attempts at the predicting the future based on what we know about the present. Here are all the PM Longform stories we ran in 2020...

Amazon is moving further into custom apparel and personalization in some subtle but interesting ways. The company's “Made For You” platform allows users to create a custom-fitted shirt (using a “virtual body double”) with the option to personalize the tag...

Overture Promotions’ in-house capabilities allowed the company to quickly produce a face mask order in less than a week—a feat not possible without internal decorating—for a local law firm at the onset of the pandemic. But that task didn’t come without a minor setback...

We saw some pretty interesting promotional products campaigns this week, most notably the Pepsi spa kit. Pepsi aside, we have five more promo products that are worthy of praise, like a skateboard/boombox, well-timed onesies and more...