Custom Apparel

It appears, as of late, that the representation of fashion logos has become an exercise in riskless conformity. A recent Business of Fashion op-ed argues that sans-serif fonts have become the go-to typefaces for luxury brands, so as to depict themselves as less about scripted ornamentation and more about themes like social justice and inclusivity (to the possible detriment of creativity and uniqueness). Whatever the case, it's weird...

The Formula One Group is already smarting over second-quarter revenue and operating income declines, but those diminished totals might signal only the beginning of a period of financial frustration for the motorsport titan. Due to a logo controversy that its brand torchbearer, Formula 1, is facing, the Liberty Media-held entity might see its assets dip…

In this webinar, you’ll learn how CoLab streamlines the order process, allowing distributors to work through a single account rep.

On Wednesday, CafePress released its second-quarter financials, giving us our first look at how recent moves aimed at offsetting the company's recent struggles are translating to the balance sheet. The results were mixed...

Concert merchandise continues to be a huge sales opportunity for musicians. With the enduring (and always growing) popularity of the graphic tee, everyone wants to show off their musical tastes with trendy concert merchandise. So, it's on the artists to create concert merchandise that both conveys their branding and stands out from other artists' offerings.…

Chances are, you've been on Facebook or another social media platform and seen a strangely specific, targeted advertisement for a T-shirt that bears a phrase like "Dads who are born in July and love eating ketchup rule!" If you haven't, well, count yourself lucky, but if you're familiar with these bizarre items, then you might be interested to know how they work...

Companies like Walmart and Cimpress (parent company of Vistaprint and National Pen Co.) give distributors and suppliers reasonable cause for concern, as they are pulling in more business than in the past. One of the heavyweights in that category, however, seems to be in a weird free fall. We're talking about CafePress...

Long thought to be untouchable for our marketplace, retail-style patterned plaid flannel shirts were rarely found in promotional products channels because there was always that nagging question of embroidery...

As a lifelong resident of Philadelphia, this nearly 39-year-old scribe, thanks to SEPTA, knows all about the frustration that relying on public transportation can foster. Courtesy of the entity’s Center City-based store, though, I often put aside my irritation and revel when my son finds a few branded toys, whose purchase serves as a mini…

In literary circles, mentioning “Measure for Measure” tends to cause cringes because critics, owing to the work’s complex combination of gravity and levity, dub the Shakespearean canon entrant a “problem play.” In the fashion world, though, uttering “made-to-measure” inspires no backlash, as so clear cut is the appeal of customized apparel that industry figures who…